Essential Facts About Video Games in Italy 2024
202441 pages~27 min full read
Key insights
7 takeaways · ~3 min read- 01There are 14 million video gamers in Italy, an 8% increase from 2023, representing 1 in 3 Italians aged 6-64.See it on page 17
- 02The growth in Italian video gamers is primarily driven by women, with a 14% increase compared to a 3% increase among men in 2023.See it on page 17
- 03Mobile devices are the most popular gaming platform, used by 74% of gamers, followed by consoles (44%) and PC (34%).See it on page 20
- 04Purchases of new video games generated €562 million in 2023 (a 3% decrease from 2023), while in-game purchases and subscription services generated €354 million (a 24% increase from 2023).See it on page 13
- 05Digital downloads for consoles and PCs saw a 15% increase in sales, reaching €362 million, while physical packaged video games decreased by 24% to €201 million.See it on page 3
- 06The average Italian gamer played 7.5 hours per week in Q4 2024, with 68% playing at least once a week.See it on page 18
- 07IIDEA, the Italian Interactive Digital Entertainment Association, represents over 90 members including console manufacturers, publishers, developers, and esports operators, and promotes the industry through market reports, events, and responsible gaming initiatives.See it on page 38
Summary
1. Italian Video Games Market...............................10 2. Italian Players ..................................................16 3. Italian Video Games Industry ............................23 4. Responsible Gameplay ......................................32 5. IIDEA ...............................................................38 • Total turnover of the sector.
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