Report

Manifiesto de Video Games Europe 2024-2029

1 January 202426 pages6,637 words

Summary

The European video‑game sector seeks recognition as a distinct blend of technology and creative culture and urges policymakers to embed this identity in the EU’s 2024‑2029 strategic framework. By positioning games as a driver of digital innovation, cultural expression, and economic growth, the manifesto argues that tailored legislation, financing, and data‑collection mechanisms are essential to sustain the industry’s momentum and competitiveness. Between 2019 and 2024 the sector expanded by 16 %, reaching €24 billion in revenue and employing roughly 110 000 highly‑skilled workers across the Union. More than half of Europeans (53 %) now play games, with women accounting for 46.7 % of the audience and the average gamer aged 32. Research indicates that girls who game are three times more likely to pursue STEM studies, underscoring the medium’s educational impact. The self‑regulatory PEGI system, which has labelled over 40 000 titles in 40 countries, has cut non‑compliant sales by up to 50 %, demonstrating effective consumer protection without heavy legislative burden. Current EU financing tools—tax credits and grants—are deemed insufficient to match the incentives offered by hubs such as Canada, the United Kingdom and France. The manifesto calls for a dedicated funding framework that channels public resources toward innovative, creative projects, alongside flexible talent‑attraction visas and Horizon‑funded labour‑market mapping to close digital‑skills gaps. It also highlights the strain of 850 new obligations introduced between 2017 and 2022, amounting to more than 5 000 pages of regulation, which increase compliance costs for developers and publishers. To solidify the sector’s contribution, a unified intellectual‑property regime and a revision of NACE classification codes are proposed, enabling accurate economic measurement. Mandatory PEGI‑based age controls, parental‑lock tools and proactive chat moderation address the 53 % of Europeans prioritising child‑friendly environments. Finally, the industry’s low‑carbon digital products and initiatives such as “Playing for the Planet” and “Green Game Jam” are presented as foundations for a climate‑responsible future, aligning gaming with

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Video Games Europe Manifesto 2024-2029

Europe’s video‑game sector has expanded by 16 % between 2019 and 2024, now delivering €24 billion in revenue and employing roughly 110 000 highly‑skilled workers. More than half of the continent’s gamers are under 20 years old, and nearly half of parents rely on the PEGI age‑rating system to ensure safe play. The industry’s dual nature—combining advanced technology with creative content—underpins a call for EU‑level measures that preserve an open, tax‑free single market, extend the Creative Europe programme, apply the General Exemption Regulation to games, and reinforce intellectual‑property protection while investing in digital‑skill education, particularly STEM pathways for girls. The PEGI framework, supported by co‑regulation, has already classified around 40 000 titles across 40 European countries, halving non‑compliance penalties and cutting energy‑consumption violations by roughly 20 %. Nevertheless, the sector faces a regulatory load of 850 new EU obligations (over 5 000 pages of rules) introduced between 2017 and 2022. A shift toward transparent self‑regulation is advocated, emphasizing clearer in‑game purchase disclosures, stronger parental‑control tools, and EU‑wide educational programmes to close digital‑skills gaps and attract diverse talent. Safety‑by‑design requirements now obligate all publishers to integrate PEGI‑based age classification, parental‑control portals, chat moderation, purchase limits and time‑spending caps, reflecting the predominance of minors among players. The climate‑and‑inclusion agenda shows progress: women represent 23.7 % of the video‑game workforce, surpassing the 17 % share in the broader ICT sector, and industry members are adopting gender‑equality guidelines and green initiatives such as the Green Game Jam. Coordinated self‑regulation, targeted public funding, and unified online‑safety strategies are presented as essential to sustain economic contribution, foster innovation, and position Europe as the leading hub for socially responsible game development.

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The manifesto articulates a strategic vision for positioning Europe as a leading global hub for video‑game development, emphasizing the sector’s unique blend of technology and creativity. It calls for coordinated EU‑wide actions to strengthen the talent pipeline, ensure transparent content acquisition, and protect the distinctive nature of games while integrating them responsibly into broader cultural and educational contexts. Central to the argument is the need to maintain an open, competitive market; any imposed taxes, fees, or distribution constraints are portrayed as threats to investment, innovation, and the integrity of the single European market. Key proposals include adapting the Creative Europe programme and extending the General Exemption Regulation to accommodate the specific requirements of video games, thereby aligning funding mechanisms with industry realities. The manifesto underscores the value of the PEGI rating system and co‑regulation, urging continued support for self‑regulatory frameworks that address consumer and business concerns swiftly. It advocates for comprehensive intellectual‑property safeguards, revised NACE codes to capture the sector’s economic contribution, and targeted funding through Horizon initiatives for mapping and skill‑gap analysis. The scope spans the entire European Union and its member states, covering policy, education, and market regulation for the video‑game industry over the 2024‑2029 horizon. While no quantitative survey data are presented, the text references a network of national associations and industry bodies, indicating broad stakeholder consultation. The overarching aim is to foster diversity, equality, inclusion, climate responsibility, and child‑protection within a thriving European gaming ecosystem.

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