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Turkey
Report
22 pages
Mobile App Trends Spotlight Edition: Türkiye 2025
The Turkish mobile app market is projected to reach $1.65 billion in revenue by 2029, supported by an 87% internet penetration rate and a global top-ten ranking for downloads and time spent in-app.
Generative AI applications experienced a 142.5% surge in downloads between 2023 and 2024, driven by local hyper-casual studios pivoting to AI-first development and proprietary Turkish-language models.
Finance app installs grew by 30% in the first half of 2025, bolstered by an 85% mobile banking adoption rate and retention rates that consistently outperform global medians.
Market Analysis
Player Behavior
Monetization
+2
Adjust
Jan 2025
Report
351 pages
Turkey Game Market 2023 Report
The Turkish gaming market generated $580 million in 2023 from a base of 47 million gamers, maintaining its status as a key regional hub despite currency-related revenue fluctuations.
Mobile gaming remains the industry cornerstone, highlighted by the domestic studio Dream Games, whose title 'Royal Match' became the highest-grossing mobile game globally in late 2023.
The investment landscape matured in 2023 with $33.27 million deployed across 35 deals, reflecting a shift toward sustainable growth following pandemic-era peaks.
Market Analysis
Player Demographics
Turkey
Gaming in Turkey
Mar 2024
Report
372 pages
Türkiye Game Market Report: 2024
The Turkish gaming market is valued at $810 million in 2024, with a projected growth to $1 billion by 2029 supported by a domestic player base of over 48 million.
Mobile gaming currently leads the market with $490 million in revenue, though developers are strategically pivoting toward more complex PC and console titles like Supermarket Simulator and Liars Bar.
Investment remains resilient despite economic headwinds, recording over $120 million in deal flow across more than 20 transactions in the first half of 2024.
Market Analysis
Player Demographics
Mobile
+1
Gaming in Turkey
Jan 2024
Report
230 pages
Turkey Game Market 2022 Report
The Turkish gaming market experienced a significant revenue contraction in 2022, falling to $625 million from $1.2 billion in 2021 due to currency depreciation and reduced consumer purchasing power.
Despite the revenue decline, Istanbul remains a global investment hub, ranking second in Europe and fifth globally with over $424 million secured across gaming transactions in 2022.
The industry is projected to maintain a 24.1% compound annual growth rate through 2026, driven by a strategic shift toward mid-core, PC, and console development alongside AI and blockchain integration.
Market Analysis
Player Demographics
Investment
+1
Gaming in Turkey
Apr 2023
Report
230 pages
Türkiye Game Market 2022 Report
The Turkish gaming market generated $625 million in 2022, reflecting a structural pivot from hyper-casual volume toward sustainable, high-quality PC, console, and hybrid-casual intellectual property.
Investment activity reached a record $424 million across 23 deals, establishing Istanbul as a premier global hub for gaming capital.
While the number of new gaming startups fell by 48% year-over-year, the remaining 6,000 publishers are increasingly prioritizing long-term viability through AI integration and professionalized operations.
Market Analysis
Marketing
Advertising
+2
Riot Games
Jan 2022
Report
222 pages
Turkey Game Market 2021 Report
The Turkish gaming market reached a total volume of $1.2 billion in 2021, supported by a player base of 42 million active users.
Mobile gaming generated $620 million in revenue, cementing Turkey's status as a global leader in the hyper-casual genre.
Financial activity hit record levels in 2021 with $266 million invested across 54 startups, highlighted by the emergence of Dream Games as a unicorn.
Market Analysis
Player Demographics
Investment
+2
Gaming in Turkey
Jan 2021
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