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League of Legends

GameBy Riot Games · Released Oct 27, 2009

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Cover of OverActive Media Makes Strategic Staff Cuts
Article

OverActive Media Makes Strategic Staff Cuts

OverActive Media, a Canadian-based esports organization, implemented a series of strategic staff reductions in March 2023.

  • OverActive Media has initiated a restructuring plan involving staff cuts, with estimates suggesting between 5 and 10 employees have been impacted.
  • The company has eliminated specific roles and shifted responsibilities among remaining staff, with reports indicating that further layoffs may occur.
  • Confirmed departures include Connor Chambers, team manager for the Toronto Ultra, and Cameron Bloom, marketing manager for MAD Lions.
The Esports AdvocateMar 2023
Cover of Tencent Financial Results: 2022
Article

Tencent Financial Results: 2022

Tencent’s 2022 financial results reveal a historic turning point for the company, which recorded its first annual revenue decline since going public in 2004.

  • Tencent recorded its first annual revenue decline since its 2004 IPO, with total revenue falling 1% year-over-year to 554.6 billion yuan ($79.6 billion).
  • Profitability metrics saw significant contraction in 2022, as operating profit dropped 13% to 235.7 billion yuan and net profit fell 17% to 188.7 billion yuan.
  • The gaming division, representing 43% of total revenue, saw domestic gaming revenue contract by 4% to 123.9 billion yuan.
TencentMar 2023
Cover of Chinese, Russian Governments Will Work Together for International Esports Events
Article

Chinese, Russian Governments Will Work Together for International Esports Events

The Chinese and Russian governments have formally committed to a partnership aimed at developing international esports events, marking a significant intersection of competitive gaming and high-level diplomacy.

  • Presidents Vladimir Putin and Xi Jinping have formally agreed to cooperate on international sports and esports events, marking the first time the Chinese leader has explicitly acknowledged esports in a joint diplomatic statement.
  • China has committed to supporting Russia in hosting the 'Future Games' esports event in Kazan, Russia, scheduled for 2024.
  • The collaboration is a strategic response to Russia's exclusion from international sporting events following the ongoing war with Ukraine.
The Esports AdvocateMar 2023
Cover of Esports Engine Co-Founder and President Adam Apicella Is Leaving the Company
Article

Esports Engine Co-Founder and President Adam Apicella Is Leaving the Company

Adam Apicella, co-founder and president of the esports production firm Esports Engine, has departed the company.

  • Adam Apicella, co-founder and president of Esports Engine, has mutually agreed to depart the company.
  • The exit follows the March 1, 2023, acquisition of Vindex—the parent company of Esports Engine—by the ESL FACEIT Group.
  • ESL FACEIT Group is owned by Savvy Games Group, which is backed by the Saudi government’s Public Investment Fund.
The Esports AdvocateMar 2023
Cover of EXCEL Esports Partners With HSBC UK
Article

EXCEL Esports Partners With HSBC UK

London-based esports organization EXCEL Esports entered into a strategic partnership with HSBC UK in March 2023.

  • London-based esports organization EXCEL Esports has signed a partnership with HSBC UK, naming the bank its official financial services partner and financial health provider.
  • The collaboration focuses on financial education for young people and entrepreneurs, specifically promoting the HSBC UK Education Network, which has previously helped over 445,000 individuals build financial skills.
  • The partnership includes branding across EXCEL’s social media and streaming channels, collaborative content creation, and prominent jersey placement on all competitive teams.
The Esports AdvocateMar 2023
Article

Olympic Council of Asia Removes Hearthstone From Hangzhou Asian Games

The Olympic Council of Asia has officially removed the digital card game Hearthstone from the roster of esports titles for the Hangzhou Asian Games.

  • The Olympic Council of Asia has removed Hearthstone from the Hangzhou Asian Games competition lineup.
  • The removal is a direct consequence of the terminated partnership between Activision Blizzard and NetEase, which resulted in the shutdown of all Hearthstone servers in mainland China.
  • With the removal of Hearthstone, the total number of official esports titles for the Hangzhou Asian Games has been reduced to seven.
The Esports AdvocateMar 2023
Cover of Swiss Watchmaker TISSOT Sponsors Edward Gaming
Article

Swiss Watchmaker TISSOT Sponsors Edward Gaming

Swiss watchmaker Tissot has entered into a sponsorship agreement with the Chinese esports organization Edward Gaming (EDG), establishing itself as the team’s exclusive watch partner.

  • Swiss watchmaker TISSOT has signed an exclusive partnership with the Chinese esports organization Edward Gaming (EDG) for its League of Legends Pro League (LPL) team.
  • This deal marks the first time an LPL team has secured a sponsorship agreement with an international watch brand.
  • The TISSOT brand will be featured on the left shoulder of EDG team jerseys, though players are not required to wear the watches during competitive matches.
The Esports AdvocateMar 2023
Cover of DRX Partners With LG
Article

DRX Partners With LG

South Korean esports organization DRX has entered into a strategic partnership with electronics manufacturer LG.

  • South Korean esports organization DRX has entered into a partnership with electronics manufacturer LG.
  • Under the agreement, DRX will promote LG’s 27-inch and 41-inch OLED displays through social media, marketing campaigns, and branding on team jerseys and online platforms.
  • The financial terms of the partnership between DRX and LG were not disclosed.
The Esports AdvocateMar 2023
Cover of Esports Illustrated Officially Launches
Article

Esports Illustrated Officially Launches

Esports Illustrated officially launched in March 2023 as a collaborative media venture between GaudHammer Gaming Group, Sports Illustrated, and The Arena Group.

  • Esports Illustrated officially launched as a joint venture between GaudHammer Gaming Group, Sports Illustrated, and The Arena Group.
  • The publication focuses on 'snackable' content for Gen-Z and Millennial audiences, covering core titles such as Call of Duty, Valorant, Apex Legends, and League of Legends.
  • A three-year partnership has been established with the National Association of Collegiate Esports (NACE) to prioritize and expand coverage of the collegiate esports scene.
GaudHammer Gaming GroupMar 2023
Cover of Chinese Singer Li Zhengning Launches KOALA Esports to Compete in NBPL
Article

Chinese Singer Li Zhengning Launches KOALA Esports to Compete in NBPL

Chinese pop singer Li Zhengning has officially entered the professional esports sector by launching KOALA Esports.

  • Chinese pop singer Li Zhenning has launched a new esports organization, KOALA Esports (ELA), to compete in the Naraka Bladepoint Professional League (NBPL).
  • KOALA Esports was formed through the rebranding of the existing Naraka Bladepoint team, YZG Esports.
  • The 2023 NBPL Spring Split, featuring the newly formed KOALA Esports, is scheduled to begin on March 9, 2023.
The Esports AdvocateMar 2023
Cover of Shooters or Sports: What's the Most Popular Gaming Genre?
Article

Shooters or Sports: What's the Most Popular Gaming Genre?

The gaming industry continues to demonstrate significant global reach, with consumer engagement extending well beyond traditional console play into streaming and social media.

  • Shooter games remain the most popular gaming genre globally, with 57% of consumers reporting they played at least one title in the 12 months leading up to Q3 2022.
  • Action/adventure games rank as the second most popular genre at 54%, followed by sports (39%), racing (39%), and puzzle/platform games (37%).
  • Call of Duty and FIFA are the most popular gaming franchises, with each played by 21% of gamers in the 12 months prior to Q3 2022.
GWIMar 2023
Cover of Why Mobile Game Studios Are Increasing the Prices of IAPs
Article

Why Mobile Game Studios Are Increasing the Prices of IAPs

The mobile gaming industry is currently navigating a period of economic contraction, characterized by a 6.4% decline in global market revenue in 2022 and further projected losses for 2023.

  • Apple increased App Store IAP prices by 10% to 30% in multiple regions—including Japan, Korea, and the Eurozone—in September 2022 to offset the strengthening US dollar.
  • Mobile game studios are increasingly bypassing Apple and Google's 30% commission fees by launching external web stores that allow players to purchase in-game items directly.
  • Nintendo mitigated negative player sentiment in Mario Kart Tour by rebalancing IAP packs to include more premium currency, resulting in a revenue spike of over 20 times in Japan.
GameRefineryMar 2023