DRX Partners With LG

South Korean esports organization DRX has entered into a strategic partnership with electronics manufacturer LG. The collaboration focuses on the promotion of LG’s high-end display technology within the competitive gaming sector. While the specific financial terms of the agreement remain undisclosed, the partnership serves to integrate LG’s hardware into the professional infrastructure of the organization.

Under the terms of the deal, DRX will actively promote LG’s 27-inch and 41-inch OLED displays. This marketing initiative will be executed through various channels, including social media campaigns, digital branding, and the inclusion of LG branding on team jerseys. The partnership aligns with LG’s broader efforts to capture the gaming market, highlighted by the company’s recent launch of the 25GR75FG 360Hz esports gaming monitor.

The scope of this partnership covers the diverse competitive portfolio of DRX, which includes teams in Warcraft 3, TEKKEN, League of Legends, and Valorant. The timing of the announcement coincides with the inaugural season of the Valorant Champions Tour (VCT) Pacific League, held in Seoul, South Korea, from March to May 2023. By leveraging the visibility of DRX’s professional players and their participation in major regional tournaments, LG aims to strengthen its presence among esports enthusiasts and professional competitors.