League of Legends
GameBy Riot Games · Released Oct 27, 2009
Documents about League of Legends
T1 Replaces Nike With Goal Studio as its Official Apparel Partner
South Korean esports organization T1 Entertainment & Sports has entered into a three-year partnership with the sports lifestyle brand Goal Studio, designating the company as its new official apparel partner.
- T1 Entertainment & Sports has signed a three-year deal with Goal Studio to serve as its new official apparel partner.
- Nike will remain a partner of T1, transitioning from its previous role as the exclusive apparel provider to the official footwear and fitness partner.
- The partnership with Goal Studio provides T1 with increased creative flexibility, including the ability to design custom uniforms for specific events and the potential for home and away kits.
EXCEL Promotes Tim Reichert to CEO
EXCEL Esports announced a significant leadership transition in January 2023, appointing Tim Reichert as the organization's new CEO.
- EXCEL Esports has promoted Tim Reichert to CEO, succeeding Wouter Sleijffers, who is transitioning to a strategic advisor role on the board.
- Rosenbelle Ganan, formerly head of legal, has been promoted to director of operations & legal affairs, overseeing operations in London and Germany.
- Tim Reichert joined EXCEL as esports director in 2021 and was promoted to chief operating officer eight months later.
Migu Sports Secures Three-Year Media Rights Deal for Multiple Esports Leagues in China
Migu Sports, a subsidiary of the telecommunications giant China Mobile, has entered into a three-year media rights agreement with TJ Sports and Tencent.
- Migu Sports, a subsidiary of China Mobile, has secured a three-year non-exclusive media rights deal to broadcast major Tencent-owned esports competitions, including the LPL, League of Legends World Championship, MSI, KPL, and PEL.
- The deal is valued at more than $5.8 million USD (¥40 million) per year, though it does not include the distribution rights that were present in previous industry agreements.
- Huya maintains a separate, parallel deal for exclusive media rights to the LPL, which is valued at $310 million over five years.
Nike Replaced by Li-Ning as Exclusive LPL Apparel Sponsor
Li-Ning has replaced Nike as the exclusive apparel sponsor for the League of Legends Pro League (LPL), the premier professional esports circuit in China operated by TJ Sports.
- Li-Ning has replaced Nike as the exclusive apparel partner for the League of Legends Pro League (LPL), the official professional league operated by TJ Sports.
- Nike’s previous four-year exclusive deal, signed in 2019, was valued at approximately $7.48 million USD (￥50 million) annually.
- The partnership transition follows significant public and government backlash against Nike in 2021 regarding the company's stance on Xinjiang labor practices, which briefly led to the obscuring of Nike branding during LPL broadcasts.
Layoffs Hit Evil Geniuses
In December 2022, the Washington-based esports organization Evil Geniuses implemented a round of staff layoffs. The reductions primarily impacted the company’s marketing department and content creation teams.
- Esports organization Evil Geniuses conducted a round of layoffs in December 2022, primarily impacting its content creation and marketing departments.
- While the exact number of affected employees remains unconfirmed, social media reports from former staff indicate the cuts reached double digits.
- Evil Geniuses is owned by the private investment and technology firm PEAK6, which acquired the organization in May 2019.
Wemade Makes Strategic Investment in DRX
South Korean game developer Wemade Co., Ltd. has finalized a strategic investment in the professional esports organization DRX.
- South Korean game developer Wemade has made a strategic investment in the esports organization DRX, though the specific financial terms of the deal were not disclosed.
- Wemade intends to leverage this partnership to onboard DRX’s intellectual property and gain access to the organization’s 3.7 million-strong fanbase.
- The investment aligns with Wemade’s ongoing push to promote its blockchain-based NFT platform, WEMIX.
Fnatic Secures Hivemind Capital Investment and Partnership
London-based esports organization Fnatic has entered into a strategic partnership and investment agreement with Hivemind Capital, a crypto asset management firm founded by former Citibank executive Matt Zhang.
- London-based esports organization Fnatic has entered into a strategic partnership and investment deal with crypto asset management firm Hivemind Capital.
- The investment is intended to accelerate Fnatic’s ability to develop and scale Web3 and blockchain-based applications.
- The financial terms and the specific duration of the investment and partnership agreement were not disclosed.
Chris ‘PapaSmithy’ Smith Joins FlyQuest
In November 2022, the North American esports organization FlyQuest announced the appointment of Chris “PapaSmithy” Smith as its new president and chief gaming officer.
- Chris 'PapaSmithy' Smith has been appointed as the president and chief gaming officer of the esports organization FlyQuest.
- Smith joins FlyQuest from 100 Thieves, where he previously served as the general manager for their League of Legends team.
- In his new role, Smith will oversee competitive play, team development, business strategy, and the identification of new fan engagement and content opportunities.
Riot Games Names Sarah Schutz Head of Games Publishing
Riot Games has appointed Sarah Schutz as the new Head of Games Publishing.
- Riot Games has promoted Sarah Schutz to the position of Head of Games Publishing.
- Schutz has been with Riot Games since 2012, beginning her tenure as managing editor of online publications.
- Over her 10-year career at the company, Schutz has held multiple leadership roles, including communications manager, brand writing lead, senior brand manager, chief of staff, and senior director of product management.
Analyst Bulletin: Mobile Game Market Review September 2022
The mobile game market in September 2022 was characterized by a strategic shift toward intensified monetization and a focus on major content updates to drive engagement.
- Mobile developers are increasingly adopting aggressive monetization strategies, such as adding new or additional battle passes, in anticipation of Apple's price hikes in European and select Asian markets.
- League of Legends: Wild Rift saw a nearly 10x revenue spike in China following a September update that introduced a 1v1 PvP mode and new gacha monetization mechanics.
- Dragon Ball Z Dokkan Battle achieved the top-grossing position on the iOS Store in both Japan and the USA in September, driven by the success of its 'Worldwide celebration: The Strongest in the Universe' campaign.
League of Legends: Wild Rift Hits $750 Million in Revenue Globally
The provided text covers two distinct developments regarding Riot Games: the financial performance of its mobile title, League of Legends: Wild Rift, and a failed acquisition attempt involving Intrepid Studios.
- League of Legends: Wild Rift surpassed $750 million in global player spending on iOS and Android by September 2022.
- China is the primary revenue driver for Wild Rift, with local player spending increasing sevenfold following the game's regional launch.
- In the first half of 2022, Wild Rift ranked as the second highest-grossing MOBA game globally, positioned behind only Honor of Kings.
Is TikTok's Game Over?: Staring Down a Nationwide Ban
The primary focus of this analysis is the potential impact of a United States nationwide ban on TikTok and its parent company, ByteDance, within the interactive entertainment sector.
- A potential U.S. ban on TikTok would likely have a negligible impact on gaming industry revenue models, as the platform is not considered strategically indispensable to major publishers.
- Major gaming brands maintain a surprisingly small footprint on TikTok; for example, Activision Blizzard and Electronic Arts each have fewer than 10,000 followers.
- While high-profile franchises like Fortnite and Xbox have stronger engagement with 9.7 million and 5.6 million followers respectively, these figures remain modest relative to the platform's total scale.
Companies behind it
Riot Gamesdeveloper, publisher, owner317
Overwolfowner25
Tencent Holdingspublisher697- Riotowner320
- NAVERowner2
As the documents state it.