League of Legends
GameBy Riot Games · Released Oct 27, 2009
Documents about League of Legends
G2 Esports, Ralph Lauren Drop 'G2 X Ralph Lauren' Capsule
G2 Esports has launched a collaborative apparel capsule with luxury fashion brand Ralph Lauren, marking a significant expansion of their ongoing partnership.
- G2 Esports and Ralph Lauren have launched a co-branded apparel capsule collection, marking a new phase in their partnership that began in June 2021.
- The collection features a newly designed 'G2 X Ralph Lauren' crest and includes t-shirts, polo shirts, hoodies, tracksuits, and caps.
- The apparel will be worn by G2 Esports athletes and creators, with an official debut scheduled for the League of Legends EMEA Championship (LEC) Summer Playoffs in Berlin.
Astralis Plans Meeting in August to Vote on Delisting From First North Growth Market Denmark
The Danish esports organization Astralis has scheduled an Extraordinary General Meeting for August 8, 2023, to conduct a shareholder vote regarding the delisting of its shares from the Nasdaq First North Growth Market Denmark.
- Astralis will hold an Extraordinary General Meeting on August 8, 2023, to vote on delisting the company from the Nasdaq First North Growth Market Denmark.
- The delisting proposal requires approval from two-thirds of the votes and capital present at the meeting to proceed.
- Key stakeholders, including the executive management team, the board of directors, and major shareholder Jakob Lund Kristensen, have committed to voting in favor of the delisting.
LCS Spring Finals: Economic Impact for Wake County
The 2023 League of Legends Championship Series (LCS) Spring Finals, held in Raleigh, North Carolina, served as a significant economic driver for Wake County.
- The 2023 League of Legends Championship Series (LCS) Spring Finals in Raleigh, North Carolina, generated $2.74 million in direct economic impact for Wake County.
- The event directly supported 1,178 jobs within the local economy.
- Primary spending categories included transportation ($655K), recreational activities ($548K), retail purchases ($532K), food and beverage ($501K), and lodging ($464K).
Audi Partners With China Gold to Reward Chinese Players at Road to Asian Games Opening Ceremony
The opening ceremony of the Road to Asian Games, held on June 17, 2023, served as a platform for a high-profile brand activation involving Audi and the China National Gold Group Corporation (GNGC).
- At the June 17, 2023, opening ceremony for the 'Road to Asian Games' competition, Audi served as the chief partner and honored five Chinese esports athletes with commemorative silver rings.
- The recipients included former Chinese national team members from the 2018 Jakarta Asian Games, specifically players and coaches from the League of Legends and Honor of Kings rosters.
- The awarded players were Ji “Abu” Xing, Shi “Ming” Senming, Su “Xiye” Hanwei, Zhang ”Laoshuai” Yuchen, and Wang “Alan” Tianlong.
GGTech Entertainment Secures $12.4M USD Investment
GGTech Entertainment, a Spain-based organizer of multilingual esports events and tournaments, has secured $12.4 million USD in new funding.
- GGTech Entertainment, a Spain-based esports organizer, has secured $12.4 million USD in funding from growth equity firm Glisco Partners and investment firm Heart Beat.
- The primary strategic goal for the new capital is to facilitate GGTech’s expansion into the United States market.
- GGTech plans to leverage its existing content production studios in Mexico and Spain to service the growing U.S. esports sector.
Mastercard Extends Riot Games Relationship to Valorant Champions Tour
Mastercard has officially expanded its long-standing partnership with Riot Games to include the Valorant Champions Tour (VCT).
- Mastercard has expanded its global partnership with Riot Games to include the Valorant Champions Tour (VCT).
- The sponsorship will debut at the Valorant Champions 2023 tournament in Los Angeles this August.
- Mastercard’s activation strategy for VCT will mirror its existing model for League of Legends, featuring brand integration and broadcast presence.
PSG Talon Partners With AMD
In June 2023, the professional esports organization PSG Talon entered into a strategic sponsorship agreement with hardware manufacturer AMD.
- Esports organization PSG Talon has entered into a sponsorship agreement with hardware manufacturer AMD, marking a rare move for AMD as it typically does not sponsor individual esports organizations.
- Under the terms of the deal, PSG Talon will utilize PCs equipped with AMD’s Ryzen 9 7950X3D desktop processor for its operations.
- The partnership includes promotional obligations for PSG Talon, which will feature AMD branding on its team jerseys and integrate the company into its social media and marketing campaigns.
Diablo IV and Rust Dominate Live Streaming Charts: June 11-15
During the period of June 11–15, 2023, the live streaming landscape experienced a significant shift as Diablo IV and Rust outperformed long-standing industry leaders like League of Legends and GTA V. This surge highlights the impact of new game releases and strategic community-driven events on platform viewership metrics.
- Between June 11 and June 15, 2023, Diablo IV and Rust outperformed industry staples League of Legends and GTA V to lead live streaming viewership charts.
- Diablo IV generated 29.1 million hours watched during the five-day period, supported by 76,000 unique streaming channels and a peak viewership of 421,000.
- Rust’s surge in popularity was driven by the 'Bellum' Twitch Drops event, a week-long initiative featuring over 200 creators from the Spanish-speaking community.
M.O.B.A. Network Acquires Wargraphs
Sweden-based M.O.B.A. Network AB finalized the acquisition of the French in-game application developer Wargraphs on May 30, 2023.
- Sweden-based M.O.B.A. Network AB acquired Wargraphs, a French in-game application developer, for $54 million USD on May 30, 2023.
- The acquisition deal structure includes an upfront payment of 50% of the total value, with the remaining balance contingent upon meeting specific financial and growth milestones.
- Wargraphs is a one-man operation founded by Jean-Nicolas Mastin that utilizes the Overwolf platform to provide data and statistics for titles including League of Legends, Teamfight Tactics, and Legends of Runeterra.
Clarks Sponsors League of Legends Pro League Team LNG
The British footwear brand Clarks has entered into a strategic partnership with the Chinese esports organization LNG, which competes in the League of Legends Pro League.
- British footwear brand Clarks has entered into a strategic partnership with the Chinese League of Legends Pro League (LPL) team LNG.
- The sponsorship deal involves placing the Clarks logo on the left shoulder of the LNG team jerseys, though players will not wear the brand's shoes during competition.
- Both LNG and Clarks share common ownership under the Li-Ning Group, which acquired a controlling stake in Clarks through the China Viva Group in July 2022.
LVMH Partners With Epic Games to Create Digital Experiences
LVMH Moët Hennessy Louis Vuitton has entered into a strategic partnership with Epic Games to integrate advanced 3D technology into its luxury brand experiences.
- LVMH has entered a strategic partnership with Epic Games to utilize 3D creation tools, including Unreal Engine 5, Reality Capture, Twinmotion, and MetaHuman technology, for digital customer experiences.
- The collaboration aims to develop virtual fitting rooms, 360-degree product carousels, augmented reality, and digital twins for LVMH brands.
- Louis Vuitton debuted a 'Digital Show Experience' at the 2023 Viva Technology show in Paris, featuring an interactive recreation of its 2023 Fall-Winter Men’s fashion show.
QLASH Partners With Kia Italy for Circuito Tormenta
The Italian esports organization QLASH has secured a partnership with Kia Italy to serve as a title sponsor for Circuito Tormenta, a grassroots League of Legends tournament series.
- Kia Italy has become an official sponsor of Circuito Tormenta, a grassroots League of Legends tournament operated by the Italian esports organization QLASH.
- As part of the partnership, Kia Italy will host three specific Circuito Tormenta events at the Kia Energy House in Rome.
- The sponsorship agreement includes prominent branding for Kia across the tournament’s social media channels and at live event venues.
Companies behind it
Riot Gamesdeveloper, publisher, owner322
Tencent Holdingsowner, publisher713
Overwolfowner28- NAVERowner2
- Riotowner323
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