PSG Talon Partners With AMD

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New Alliance

PSG Talon has secured a sponsorship agreement with hardware manufacturer AMD.

This partnership is a notable shift for AMD, which typically does not sponsor individual esports organizations. The agreement was made in June 2023.

Brand Promotion

PSG Talon will promote the AMD brand through various marketing channels.

This includes featuring AMD branding on team jerseys and integrating the company into social media and marketing campaigns. Financial details of the sponsorship were not disclosed.

Promotional Terms. The partnership includes promotional obligations for PSG Talon, which will feature AMD branding on its team jerseys and integrate the company into its social media and marketing campaigns.

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Summary

In June 2023, the professional esports organization PSG Talon entered into a strategic sponsorship agreement with hardware manufacturer AMD. This partnership represents a notable shift in industry engagement, as AMD historically avoids sponsoring individual esports organizations. While the specific financial terms of the deal remain undisclosed, the collaboration marks a significant milestone for both parties within the competitive gaming landscape.

Under the terms of the agreement, PSG Talon will integrate AMD’s Ryzen 9 7950X3D desktop processors into its training and competition hardware. Beyond technical implementation, the organization will actively promote the AMD brand through social media campaigns, general marketing initiatives, and the inclusion of AMD branding on team jerseys. This move aligns with PSG Talon’s broader commercial strategy, joining a diverse portfolio of existing partners that includes Logitech G, SteelSeries, and Secretlab.

PSG Talon, a collaborative venture between Paris Saint-Germain Esports and TALON, competes primarily in the Pacific Championship Series. The organization maintains a wide geographic footprint with teams based in Taiwan, South Korea, Thailand, and the Philippines. By securing this partnership, PSG Talon continues to expand its commercial reach across multiple titles, including League of Legends, Dota 2, and various other competitive esports disciplines.