Last War
Game
Documents about Last War
Mobilegamer.biz20 min
Google Playground, AppLovin’s court battles, Scopely’s next game and plenty more
The mobile gaming industry is currently navigating significant shifts in platform technology, legal scrutiny, and market consolidation.
- Scopely is reportedly developing 'Project Comet,' a cross-platform action RPG based on the Marvel IP, intended to compete with Genshin Impact.
- AppLovin faces two major legal challenges: an anti-competitive lawsuit from Unity and a lawsuit from San Diego County alleging the company served inappropriate ads to children and collected sensitive data from their devices.
- Google has announced 'Google Playground,' an AI-powered game creation tool integrated with Unity Spark, signaling a strategic push into web-based gaming outside traditional app stores.
Mobilegamer.bizOct 2026
Mobilegamer.biz21 min
Games on iPhone Duo, Lego builds mobile arm, more App Store news, August’s top performers and more
The mobile games industry is currently navigating significant shifts in hardware, corporate strategy, and market performance.
- Apple's new iPhone Duo features a 7.6-inch Super Retina XDR display, an A20 Pro chip with a seven-core GPU, and performance metrics claiming up to 40% faster graphics and 35% better sustained performance than the iPhone 17 Pro.
- Reports indicate that new Apple leadership, including App Store boss Eddy Cue and CEO John Ternus, are seeking to increase App Store revenue, a strategy that reportedly contributed to the departure of former head Phil Schiller.
- LEGO Digital Play has acquired Offroad Games, the developer behind Chrome Valley Customs, as part of an expansion of its London-based mobile gaming division.
Mobilegamer.bizSep 2026
Two & a Half Gamers36 min
📡 Century's Hidden "Innovation" Account & What's Brewing in Soft Launch
The mobile gaming industry is currently defined by a pervasive trend of mechanical homogenization, where major publishers prioritize the rapid deployment of proven templates over original design.
- Major publishers like Century Games are utilizing secondary accounts to execute 'clone rushes,' scaling portfolios of merge and 4X strategy titles by reskinning proven mechanical templates.
- The industry is shifting away from traditional hyper-casual models, forcing legacy firms like Say Games and Voodoo to pivot toward hybrid-casual models and web-based revenue streams to offset declining download volumes.
- Publishers are increasingly integrating high-performing mini-game mechanics, modeled after the 'Last War' framework, to capture market share within saturated genres.
Two & a Half GamersAug 2026
Mobilegamer.biz21 min
Apple's EU App Store changes, Supercell, PUBG, MTG, Poinpy, Gamescom, July's top games, more
The mobile gaming industry is currently navigating significant regulatory shifts, most notably Apple’s revised EU App Store terms.
- Apple has introduced new EU App Store terms that include a 15-20% commission for alternative payment processing and a 5% fee for apps distributed via alternative stores, though critics like Epic Games argue these changes violate the Digital Markets Act by maintaining high 'junk fees' and friction.
- Pokémon Go experienced its best revenue month since June 2022, with July 2026 in-app purchase earnings exceeding $100 million due to 10th-anniversary events and live-ops.
- Supercell is considering the future of its monster-hunting game 'Mo Co' after a recent reboot failed to meet performance expectations, though the company currently views a total shutdown as unlikely.
Mobilegamer.bizAug 2026
Mobilegamer.biz18 min
2026's top games so far, Raid's new rival plus nuggets from Google, Ubisoft, Stillfront and more
The mobile gaming industry in the first half of 2026 reflects a landscape defined by the dominance of Chinese-developed titles, significant regulatory pressure on platform holders, and the emergence of community-driven development models.
- The European Commission has fined Google $1 billion for antitrust violations, specifically for hindering developers from steering users to external web stores and prioritizing its own search products.
- In the first half of 2026, the top three grossing mobile games were Honor of Kings ($1 billion), Whiteout Survival ($723 million), and Last War: Survival, all of which are Chinese-produced titles.
- Skillz won a legal battle against rival competitive gaming firm Papaya Gaming, resulting in a court-ordered damage award that increased from $420 million to $719 million.
Mobilegamer.bizJul 2026
Deconstructor of Fun57 min
TWIG #391: Xbox's 4,800 Cuts, Apex Predator Playbook, and the 6% Problem Killing New Games
The gaming industry is currently undergoing a structural shift characterized by extreme market consolidation and a pivot toward established intellectual property.
- Legacy franchises older than five years now command 60% of total gaming market earnings, while new titles generate only 6% to 7% of annual revenue.
- Microsoft is restructuring its Xbox division to focus on high-margin pillars like King and Minecraft due to a stagnant Game Pass subscriber base of approximately 30 million.
- The gaming industry is shifting away from original intellectual property development toward the optimization of existing assets to maximize average revenue per user.
Deconstructor of FunJul 2026
Mobilegamer.biz20 min
Amateur devs score hits with 38-0, WWDC reactions, May's top games, Orna, jobs, data and more
The mobile gaming industry is currently witnessing a surge in amateur-developed hits, driven by the accessibility of AI-assisted coding tools.
- Amateur developers are achieving viral success with AI-assisted football drafting games like '38-0' and '38-0-0', which secured over 100,000 downloads each in a single weekend with zero marketing spend.
- Honor of Kings dominated May’s top-grossing charts with $161 million in in-app purchase revenue, while 'Last War Survival' saw a significant decline, dropping to 10th place with $82 million.
- Apple’s new developer policy offers free access to its AI foundation models for apps until they reach 2 million first-time downloads, a move aimed at supporting indie developers.
Mobilegamer.bizJun 2026
Two & a Half Gamers39 min
🧠 Playrix just went All-In on AI Creatives: 100+ AI Ads Reviewed
Playrix has fundamentally transformed its marketing operations by adopting an all-in strategy for AI-generated creative assets across flagship titles such as Township, Gardenscapes, and Homescapes.
- Playrix has transitioned from experimental AI testing to a full-scale production model for flagship titles like Township, Gardenscapes, and Homescapes.
- The integration of AI tools has reduced creative production timelines from weeks to a single day, enabling rapid localization and scaling of assets.
- Playrix uses AI to aggressively iterate on proven narrative tropes, such as slapstick humor and character-driven drama, while testing new aesthetics like anime-inspired visuals.
Two & a Half GamersJun 2026
Two & a Half Gamers23 min
🎤 MAU Vegas 2026 Recap: Why is MAU a must attend conference?
MAU Vegas has solidified its position as the premier industry event for mobile gaming and marketing, effectively replacing GDC as the must-attend conference for professionals in the sector.
- AI-assisted creative production is now a critical competitive necessity, with data showing it can reduce cost-per-install (CPI) by 50% compared to human-produced assets.
- MAU Vegas has emerged as the primary industry event for mobile gaming, recording a 30% increase in attendance to reach approximately 10,000 participants in 2026.
- Retention engineering and loyalty programs are replacing traditional acquisition funnels as the primary strategy for maximizing user lifetime value in saturated markets.
Two & a Half GamersMay 2026
Two & a Half Gamers45 min
🎯 Creative Trends April 2026: Volume + 80/20 Creative Strategy FTW!
The mobile gaming industry is currently defined by a high-stakes volume race, where market dominance is contingent upon the rapid, consistent deployment of thousands of creative assets each month.
- Leading mobile studios are adopting an 80/20 creative strategy, allocating 80% of resources to iterating on proven concepts and 20% to exploratory innovation to maintain market dominance.
- Aggressive use of divergent hooks, such as mini-games and onboarding mechanics, has enabled 4X strategy games to reduce cost-per-install figures from $80 down to $15–$20.
- Market competitiveness is currently driven by a high-stakes volume race that requires the rapid, consistent deployment of thousands of creative assets every month.
Two & a Half GamersMay 2026
Deconstructor of Fun14 min
State of Gaming: China & Strategy Domination
Chinese game publishers are currently achieving significant global dominance in the mobile sector, particularly within the strategy, shooter, and casual game genres.
- Chinese publishers are dominating Western mobile markets by prioritizing proven mechanics and rapid iteration over creative experimentation, as seen in titles like Whiteout Survival, Last War, and Gossip Harbor.
- These studios utilize 'creative factories' and centralized publishing teams to manage live operations across entire portfolios, enabling the immediate transfer of successful engagement strategies between games.
- Chinese firms maintain a competitive advantage over Western developers through superior operational velocity, high-intensity work cultures, and lower development costs optimized by proprietary AI models.
Deconstructor of FunMay 2026
Mobilegamer.biz20 min
Supercell buys Metacore amid brutal layoffs, Second Dinner cuts, inside Scopely x Niantic, more
The mobile games industry is currently navigating a period of significant restructuring and strategic consolidation.
- Supercell has acquired Metacore in a deal involving a €180 million investment, resulting in the layoff of 160 staff members—over half the company—as the studio pivots to focus exclusively on Merge Mansion.
- Marvel Snap developer Second Dinner has laid off 16 employees, though the company confirmed that development on its current roadmap and an unannounced second game remain unaffected.
- Scopely and Niantic executives revealed that their partnership, which has significantly improved revenue performance for titles like Pikmin Bloom, involved intense integration efforts and complex technical collaboration.
Mobilegamer.bizMay 2026
Companies behind it
As the documents state it.