Uh but that was a good point that there's pretty much no new trick here.
Yeah, exactly.
Kingshot was the new trick because it took throne fall kind of on boarding. This is
King the same thing. Yeah, it's just a different visual
visual team. That's it.
Yeah.
Same as as the top commander game.
How much money they make [music] up
with the two and a half [music] gamers. The midnight crew talking UAD and game design too. Mate, feeling shak bringing the insight. We're rocking those vibes till the early daylight [music] master eyes on the prize. Tracking data through the cyerspace skies. Felix colors [music] like a wizard in disguise. Jacks lift us to the highest. Two and a half gamers talking smack. Slow hockey sick got your back. Ads are beautiful. They light the way. Click it fast. Don't delay. [music] Uhhuh. Uhhuh. [music] Uh-huh. Uh-huh. [music]
Let's go then. Hello. Hello. Hello. Hello. We are going back to soft lounge sonar again which is one of the funniest episodes ever because we are talking about millions of games and we are having so much fun with Felix Jakob. I'm not sure so sure but anyway we're going to go through some some games in the soft launch. My name is Mataric.
I'm Felix Broberg. It seems I will be having fun. Yeah, of course. This is a
You haven't had You haven't had fun since uh 1998.
Yeah, exactly.
Something like that.
So, yeah, let's go. This is fine.
Let's get to it because of stuff.
[ __ ] of stuff. O,
really?
Yeah, of course.
I will talk about exactly 5 seconds because I wasn't able to find like gameplay videos for half of this [ __ ] It's just so new.
Why are we looking at us again? because
we were doing this on May 6th and that's the obligatory when was the last sonar if you catch that.
Wow. Time flies when you're having fun, right Mach?
Yeah, exactly. Yeah, it's amazing.
Exactly. So, we're right on time and uh last time the sonar was again uh 14 iterations of one game.
15 games. Come on. Yeah, it's good.
Yeah. So, let's start today with a little bit different setup. So, what's happening here? Century is actually having a second account and we know that it's this account called Century Games Innovation as we talk with them and
it's not really that hidden, right? If it's
notidd also. Yeah, it's not.
It's just that like if you look at main century accounts, you just don't see new games there because they're not there. So now you know
Hotel Legacy wasn't on their their Century Games innovation account when we talked about it.
No, it was on the main one thing.
It was on the main one. Yeah, for Or I don't know because the grouping is different in each tool. Sometimes
sensitive I think it groups it under.
Oh maybe
like a different is like in the intelligence tool and in the actual stores it's a little bit of thing. Anyway,
little bit of mystery.
You see here very clear pattern. So it's either merch or forex nothing else. That's basically century in a nutshell.
Thank you very much for listening. See you next time. So softar.
Exactly. If you look at these games already, Hotel Legacy is scaling up and it's not in soft launch anymore. It's in scaling up phase. So, we had the review on that game. Go check it out. We still waiting if they will actually implement the My Perfect Hotel gameplay in the front end. We'll be definitely checking out once we know we definitely put it somewhere. So, you stay two and a half steps ahead. And then what's there is a lot of merch. Starting with just desserts, revenge and merge.
We saw this before. Just desserts. I I
think we we briefly touched it some.
Yeah, we briefly touched it. Is the exact thing as microphone is doing with I guess a little bit of twist that I still won't be able to differentiate other than the CPI visuals. So that's there. Then we have family farm merch which uh follows a similar pattern.
Well, that's where they all their family
family farm IP or whatnot they have exactly normally. It's like a actual tycoon crafting game and this is again just remember these guys have Tasty Travels which is the second biggest merge game. So these are mostly just reskins or upgrades into their template in different teams basically. So, they're following completely the microphone playbook here. Like, it's it's it's pretty much one to one.
I woke up this morning and I was like, you know what? This world really needs another merge game.
Well, you know, you can't stop making merge games if they're [ __ ] printing
money.
So,
and they're money printers.
Yeah. I mean, literally like they know how to make these.
They have deeper economies than than match three. They're scaling like their nose nose tomorrow. Again, if you know how to run the UA machine, you're basically making money printer
UA machine.
Yeah, which nobody knows.
Machine.
Anyway,
his new nickname.
Oh, it's not Maven anymore. Okay, I'm fine.
So, if you look at Call for a long time,
we have those four merch games. There's also Family Tales, but that's quite old. Don't want to touch that one.
Oh, don't touch it. It's It was released in in July. That's That's old [ __ ] game. Really?
Why you have it? They need the [ __ ] really column on the right hand side.
Oh [ __ ] Yeah. Sorry. [laughter]
Well, we're having fun now, guys.
So anyway, it's it's it's the usual.
[laughter]
It's the usual like if you look at it, it's basically again the same thing just different theme which this is what like some decoration whatn not I don't even know what no okay
family tales
I actually don't know I actually don't know games
I actually don't know if sentry games have ads in their merge games I know microphone doesn't Yeah.
I don't think they have actually. I don't think so. No, I don't think so.
Anyway, so three merch games, soft launch recently.
Fourth one is already scaling on the account. That's there. And then the Forex stuff.
Oh, the Forex stuff. That's what we want.
Top Force Commander that was soft launch June E. And you can also find it under the name top general. I guess they something.
Yeah. So this has very very very last war style vibes.
Yeah. Okay.
O it seems they don't have of course the gates mini game. They just don't have that
yet.
Yet. But they never had that in their their setup.
Well that doesn't mean it's not going to you know.
Yeah. But if you look when
last war is [ __ ] you know, dead.
Yeah. Yeah. Yeah. So again, if you look at their on boarding, it's some kind of a perpetual war. It actually reminds me a little bit of Top War.
Top War. Yeah, I I say that looks like Top War.
This This looks like a little bit like Top War except we don't merge stuff together, but you see that there's some kind of perpetual war there. Then you have the scenarios which are basically what? Oh no, this is still the kingshot talking machine.
Kingshot talking machine.
See this is it. This was Kingshot.
Yeah.
Massive assault incoming in minutes. So So this is Kingshot. This is this is a kingshot mechanic. They're taking from uh which was Kingshot. Drone fall. Yeah, drone fall. No worries.
Spit and sneeze. Was it your famous spit and sneeze?
Not this time.
Not this time. Oi,
not this time. So here you have the invasion. And again, this is pretty much king shot. Uh except you are not controlling the king. By the way, that look definitely like Ursu. [laughter] That's a Kiraov for reporting. That's a [laughter] hero reporting right there. [snorts]
Easy.
The the soldiers actually look like Toy Story toy soldiers again. Guys without faces.
The visual is very nice. Definitely.
Is it?
Yeah. I like it. But again, you see it's
Kingshot. It's Kingshot playbook. It's not the last war guys or whatn not. Then you have these scenarios when you go and fight and so on so forth. Here we have like a Black Widow from Wish and so on so forth. And then yeah, this is the actual kind of a setup. This seems a little bit more new, I guess, than than the one reminds me much more around like Dark War. Oh, wow. Wow. Wow.
Wow.
This is Blakeley though.
Yeah. Yeah, it is. I love that. That literally reminds me of the offers that River Game guys throw at you perpetually. Anyway, so looking forward how this one goes. And then we have Lord Rush,
which is already
Yeah,
Icon is great, which is already in the scaling phase because doing 70K a day on 50k downloads a day. So definitely not something that's been just soft launched. This is already being popped up. And
Age of Empires 2,
it literally is just like real world kind of a team or Age of Empires team king shot. Yeah, exactly.
And all AIS of course because like why not? But again, you see the guy is shooting arrows. He even have the [ __ ] circle around him. Exactly. As the kingshot king
and that's it. And there's uh if I understand correctly, same thing with
invasions. The Yeah, this this exact team plays in Kingshot. Like even the tutorial is basically one to one.
Mania, it's the same thing. Like why would you invent something else, man? Like just
Yeah, if it's print money again.
Yeah,
put in a another money printer and you know, like upgrade the visuals, I guess.
That's it. I don't understand.
Well, I wonder what there's the invasion.
Yeah, exactly. So, it's Kingshot. It's all King.
It is Kingshot. I mean, of course, it's Kingshot. They're even using like their their like creatives, AI creatives as the as Kingot. I just wonder what what's
their what's their like weapon for for scaling UA? What do you mean like a new kingshot trick?
I mean maybe PVX partners because this episode is sponsored by PVX partners your secret weapon for scaling your UA without giving away a piece of your company. It's called PVX partners because you can get credit line for marketing. It's very easy. You can repay as you get paid funding in 30 days. Go to C go to pvxpartners.com and get your credit line for marketing. pvxpartners.com secret weapon for you. Hey, you all walked right into it.
Anyway, but that was a good point that there's pretty much no new trick here.
Yeah, exactly. Kingshot was the new trick because it took fall kind of on boarding. This is
King the same thing. Yeah, it's a different visual visual team. That's it.
Yeah.
Same as as the top commander game.
How much money they make?
uh 70k a day already.
There you go. I mean,
yeah, which again can be highly inaccurate.
Could be double for all we know.
Yeah, most probably. Yes, at least 200 200k
until this curve actually peaks. We cannot really assess this. So, we'll see because this will just go up. Especially if it's pumping 50k downloads a day. Oh my god.
Yeah, but like country fielder, my friend.
It will be good.
Yeah, it's good.
It's good. It's very good. It's pristine traffic.
Pristine traffic.
Anyway, so that was Century old like just 10 minutes of Century because
because they are Yeah,
they are the biggest.
Yes, of course.
Talk about their new stuff and
of games.
Lots of Turkish friends can be can sleep better now because there was no match tree on the
portfolio on the horizon. Yes.
Yeah. Yeah. So, let's
I wonder what that means.
Yeah. Anyway, Super Scent. Oo, so Super
is, you know, not sleeping behind the wheel and they did [laughter] actually two games which is wax day.
Nice sound [laughter] because why not one game just two times
in actually one week.
Nice. [laughter]
I think the clones now I looked and it's like up to like I think 123. Yes,
that's amazing.
So again, these are just soft launch. It's nowhere close to the months that we had on the episode where actually you were talking about the games that are chasing directly and scaling already. So this is just clones. This one is I don't even know what's
thing I keep hearing. What's that? Is that you in the kitchen or what's going on?
This is my kingshot. No. Yeah, it is kingshot. So it's from games. Yeah. Yeah. Yeah. Yeah. Yeah. Okay.
Well, that's okay then. No.
Yeah. Exactly. I mean,
games. Yes. Yes. Century games. Fine. I
mean, anything.
Like, guys, tell me why. Why did you even do that? These games just look so so similar.
I've also forgot that [ __ ]
Yeah,
I don't. So, why why why do this? Like, why do this? It's It looks extremely similar. It's on your portfolio.
Because two is better than one. But honestly, tell me, why would you do that?
Why not? Maybe they're two different teams. Who cares?
What's the difference between this team and this team? Like the cannon size.
Check [ __ ] man.
Get the [ __ ]
Well, why not try two games instead of one?
I'm guessing it's just the same game reskinned
most probably. Yeah, most probably.
Anyway, [snorts] okay. So but but but interestingly this is quite new I would say for Super because Super don't really chase these trends. They rather go their own way of hybrid casual stuff. They
they do qu what do you mean?
I don't know if you look at their portfolio they don't really go
they don't go
I think like I think everyone went crazy because basically it's like quite recent since Pixel Flow sold right. So everyone saw that billion dollar valuation really quickly and then they're like, "Oh [ __ ] this is the next one. We need to jump on this right now cuz we know we have
zero expertise in zero."
And then everyone jumped on it and then basically now we haveund like 23 clones and everyone's like we can't miss the next pixel flow. We're going to sell for a billion to Scopely. You're like,
do you do you remember like which game had so many clones like Smashfest literally?
I don't think like I don't think there was one like like Bus jam.
Clash Royale.
Sure, but not that not that quick. Not that quickly. Not that quick. Quick, quick. Clash Royale.
Do you think it's just cuz it's a relatively simple game to build or you think it is and then basically I could build this really quickly and then
maybe arrows has even more. We just
don't see it.
Arrows.
That's a good point. Yeah, arrows.
Could be arrows for sure.
Could be arrows. But it it wasn't like 30 days, man.
For arrows. Yeah, there was one which was very very fast but then not like 700
would need to you know we can do
we can do clone sonar or whatever if you want and then check
we call it attack of the clones of the clones. Yes,
of course. Yes. [laughter]
[ __ ] hell detective clone. Of course like we can do that then. Yes. Anyway, and then they have Match Clash, which again we talk about this game. They just like reskin the relaunch. It is this fighting puzzle thing basically like what was it? H Masters.
No, no, no, no. The old PC game Puzzle Hero or what was it? Something like quite old where again you have like your board, he has his board and like you're fighting against each other on like match three style combat. Yeah, it's
ages old and I think
ages old.
They had this idea before like this is like 2000 something or
who's this?
Still Superent.
Still Super.
This is on Super Portfolio. So I guess this is their publishing arm or something. Let's see. This episode is brought to you by Potensus. And if you're a mobile game publisher tired of leaving money on the table, listen up. Potencus is a premium ad network built by people who have actually been on both sides of this industry. Game publishers, agencies, successful exits. So, they get it. Here's the thing. Potencus has direct deals with Amazon, Apple, Coca-Cola, Vodafon. It's not programmatic. It's direct. Those budgets land in your game at premium CPMs. No middleman tax. And they handle everything with their in-house team in terms of the critics. Plus, they've partnered with Playable Maker, Ving Wing. So, they will take
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Anyway, combo games. Oh, hello Spike.
Lots of new stuff. Last time we talked about knockout
because No again, everybody needs to go for
Yeah. Yeah. Yeah. Yeah.
Then they have ball escape puzzle which is quite interesting actually.
Yeah.
Because this seems some iteration on arrows with with holes.
You know what? This reminds me like the you had your phone with the the gyroscope or whatever like and you were just doing this and and trying to to roll the the the ball into the hole,
but it was like 7,000 years ago.
Yeah. So, I think this is their like we're going to innovate.
Cool story, bro.
Story, grandpa.
But looks looks good.
Looks good. So, this is this is the like my favorite one there. Then they have
Now you have favorites. Okay. Do you have a favorite kid?
Bubblegum words.
Bubble, which is
This is going to be [ __ ] great. Oh my god.
Yeah. Is this a solitary
association?
Associations versus inbubble.
Yeah, this is a very interesting trend they they cut. Honestly,
I see them a lot of a lot these days.
So, this is also quite nice. And then there's the obligatory. You know what? Cubland clone.
Oh yes.
Okay.
They did this shot also.
Even I mean come on. Like even like it's it's called cube smash. [laughter]
What?
I mean just clones.
Yeah. Come on.
Of the clone. I
mean come on. Like your friends they have cube land and it's like oh well maybe they're not friends anymore. I don't know.
I think everybody's friends especially when they copy each other's games. Yeah.
Next month.
Yeah.
And this was this is pretty recent. This is July.
No, no, I know. I know. We were talking about this in the episode and I know like they already had this clone. So, it was last month.
Let's see. Like, uh I I was I was I guess Gran has a different account now because I hadn't seen anything new from Aerogam on their account. So, maybe they also went the same route that they have like a secret account. They're testing stuff that we don't know about. Why why would you do all of this as as a distraction when you are trying to scale the game? It's [ __ ] printing [ __ ] money.
You mean still as blockout?
Yeah.
But again, what company is not one game?
It's not. But if something is working really well right now, then you pull all the resources there, which we heard they did.
I know. But still, they have three games already in portfolio and they're quite a big company now. So why not send one team and you know
chase these trends because the whole company was built on chasing trends.
Yeah,
they don't innovate.
So that's there.
Then you have some unconventional stuff.
Oh
spook escape match villains.
Well that's that's what I showed you.
Yes.
Interesting.
Interesting. So I wasn't able to find the gameplay video of this but if it is
it doesn't [ __ ] exist.
Yeah. Maybe this is just like we're testing a game play that we will put into the match three game if it works.
Last updated in May. It's exactly when I when I showed you this like I don't think I don't think this this is an actual game but I mean like I don't know
I said unconventional stuff. Let's see.
What happened at Good job? Does anyone
know? Cuz basically they stopped scaling right and then it just the UA machine finally broke.
This app is inactive in this country.
Yeah.
Oh, there's also policy skip.
What's this? It's the same thing.
It's the same thing. Yeah,
it's just this this right
testing the mini games that they will put somewhere
maybe.
What?
Yeah, if you scroll down, maybe we'll see the release date. This is actually live. Yeah, see last updated today.
So, you're welcome.
So, it works.
Yeah. Do I need to run the software sooner? Anyway, if we look at the actual match villains just so
no bueno Armano
talking about it but never actually showed the chart there.
We saw the chart multiple times man.
Okay, so the chart is dead on UA.
Yeah, UA.
Does that mean they're just focusing on profitability to recoup money or what's going on? Most probably I mean we heard
few things in China but I think like that's behind the doors type of stuff we don't want to talk about on the podcast.
It's like you know I guess company scrambling to do something about this.
I would say they are focusing on live ops now
but like look at that revenue like if UA goes to zero.
Yeah but profits. Yeah.
Yeah. Yeah. Yeah. Exactly. daily supportive users for some time
live maybe they implemented Kinoa into the live system because Kinoa is also sponsor of our podcast. Thank you very much Kinoa. Kinoa means you know AI operating system for mobile game operations live segments flows live ops game ops all you can imagine no death tickets. So go to kinoa.ai integrating hours and turn your players into the money making machine. No, just
into more revenues. Kinoa.ai. There you go. There you go.
Yeah. Then we have rival nations.
O. What is this?
Yeah. Even if you don't see this is actually mini clip
by draw mini clip.
Mini clip.
What? And again, it's quite
it's like the the the vron game, you know,
this looks like Forex actually.
Oo,
but I don't know because again I
Oh, it's in the Forex sub genre as well.
Yeah. So, it seems it is Forex, but the [ __ ] name is like worst name ever. I'm sorry. Findable. So, yeah, we'll have to wait, I guess, a little bit. But if Mini Clip is doing Forex, it's extremely interesting because you pretty much go the other way around of a Chinese company owning a British company and now doing their forte of Forex, which again I'm not sure they will do, but let's see what
I would love to look at the Forex uh like genre and be so brave to say, you know what, Sentry doesn't do this well. I'm going to challenge them. Famous last words.
Famous last words.
I'm going to throw my hat into this ring
like like these these words with like
revenue or maybe let's go revenue. You kind of see see the tombstone higher. So yeah. So River game being pretty much defeated there. Right there.
But look at [ __ ] Total Battle guys. Like it's climbing on those charts like there is no tomorrow. And it's doing really well.
Total is actually doing record revenue. Yes, these really
I see those creatives all the time, guys.
These guys deserve all the praise there is for [snorts] being
slow and steady.
Yeah, exactly.
This game is the definition of slow and steady. Just look at that curve.
No, I mean Yeah, I see that those creatives like they they are doing like
so much.
Yes.
And you know what they they did? They saw the last war declining. They just do their creatives man all the time.
Oh, really?
Because they now have their niche like gate. Exactly. Yeah, exactly.
Yep. Yeah, exactly. So, very very clever.
I guess we'll have some bad news for them later today, but yeah,
let's see. But again, kudos to the guys. Definitely.
I mean, bad news. Look at the chart like what what kind of like slow hockey stick is that? Like a very steady slow hockey stick. I love it.
Like this is perfect example. I always use this as a perfect example of like how this marketing product funnel can literally create miracles.
Yeah. That's it.
Miracles.
Anyway, Horizon Dominion TD. So
TD, not TV.
TD.
You said TD. Okay.
Ter defense. Even
I know what TD means, but I I heard TV. So I was
Do you recognize the game or no?
Not really.
So this is actually from Inoame. And
it's very close. It seems kind of to their main game now, which is Heroes of History.
Yeah. Yeah. Yeah. that I actually work a little bit with the guys there. So, it's one of those kind of a hero.
Do you recognize this game? Because I worked on it already, so I know what it is. [laughter]
Pepperage Farm, remember?
[ __ ] hell. [laughter]
No, this time. But it's quite interesting because it's very very close to actually to their main game. And uh I'm like kind of struggling to find the big difference between the two games is as I
why they need to be there needs to be a big difference.
Yeah, exactly. That's the thing like we've seen what Century did or merge game and for is just like you know you have a money printer painted red and
the laws of men and logic don't apply to
mobile [laughter]
also. I mean it looks like we are going back in time when we had machines on which they all the same. Yeah, exactly. So I mean
who am I to judge?
But it's nice. It's nice. Definitely. Yeah. Fingers crossed for the guys. Definitely I want to see how this one goes. Then we have oihole or what's what's this? So oiho.
Yeah. Oh,
so or who's this?
Who's this?
Homer.
No,
no, there's already something like this. Let's see.
It's close, but it's not Homer.
Oh, Tamination.
No.
I don't care.
Try
Voodoo.
Say games.
Oh, okay. Been a while since we reviewed a Say games.
Yeah, because it's kind of declined. I mean the only game I see all the time it's war.
Uh actually it's not even their bigger game biggest game now.
Okay.
So it's uh yeah I was not not here.
Not here or not there or Yeah. Okay. I I had say game stab here somewhere but uh
but I want to see
I want to see I want to see. Can you open?
Yeah yeah yeah I can. So the thing is that
why it didn't tap
what
it in the top total battle tab just
whatever
it's easier to duplicate another tab and then just I don't I don't know man
it's not it's not a bad portfolio
it's not a bad portfolio I'm just saying like it's uh maybe let me
pocket swords coin merge puzzle
like my little farm was the biggest one if I farm story again recovered all those games.
So that's there and now. Yeah, with farm story being the biggest one. But if I understand, it's still in decline. Oh no, it's not. Okay,
your move
[ __ ] hit but
it's doing decline. Like what are you talking about?
I don't think we can look at downloads for this. You have to go to revenue.
Yeah, I know. I know. But but the same same pattern as with voodoo like IP revenue is going up.
Did anyone say web revenue? Oh yeah. This episode is brought to you by Fastpring, the no drama D2C partner that's been scaling with mobile publishers for over 20 years. They're fast growing, profitable, and seriously reliable, which is more than you can say about most vendors in this space. Anyway, whether you're launching a new web store, replacing your current D system, or adding a backup plan, Fast Spring is here for you. Visit
fastspring.gg to set up your web store today. Fastprint.gg. Hello, Fastprint. Thank you very much, guys, for sponsoring this episode. downloads are going down like all these like the hyper casual survivor kind of company is doing the same thing like switching to hybrid and hyper casual so
it's declining quite well Jacob like I'm sorry
but they're stacking games that's that's the thing games are not that long-lasting
what's wrong with that
it's good it's good it's good it's good it's good it's good yeah sorry
8 mil a month on IP like What?
I like 20 20 with ads. Come on.
Yeah. Yeah. Okay. All good.
I will take that
back. Uh and then for the final, there's the top lords game because there's this new publisher called Gamespark. And as we got our intel from China, we know that this is the new
river game games trying to wrestle back their market share. So
maybe
maybe so top lords. It's already something like 50k a day and slowly kind of
going back.
What did they do? They just reskin the game or what happened?
Yeah, like if you look at this game, this is basically the same thing as the last war starts. Like this present is literally the same asset.
And then you enter the city.
But why? Then then you have the again this is their onboarding with the gates mechanic which they use in creatives. They use it in the gameplay itself.
And then again once you start getting the city you slowly uncover the thing and there will be then a road around the city that you will go by segments to kind of do these battles and hero gotcha. As always this is basically last war template.
Yeah. See there, that was the road.
See?
Yeah.
Exact same setup. So, this is like last war one to one with kingshot visuals pretty much. So, yeah. I wonder where did they get that. And yeah, this is exactly the same. And the second game they have on portfolio is called Top King, which is actually not there anymore.
It's inactive.
It's inactive. Thank you very much. Exactly. And if you look at it, it looks kind of the same, just more medieval, I would say.
Medieval.
Didn't perform well at all, so it got taken down, huh?
Huh?
It didn't perform well, so it got taken down.
I guess you see the mini game is a little bit different.
Yeah.
So, I guess they were just going more directly after Century with this, trying to kind of capture that Kingshotish theme or whatnot. What do they have
there? But seems like it didn't really work well and they return back to their bread and butter stuff which is again the mini game that you saw here. This one it's like I guess still performs better for them.
Yeah.
Than some derivative kingshot ster defense whatever this is even.
Yeah. They have no idea how to how it works apparently.
And again it's it's breaking the hawking shot creative funnel from thronefall. So, doesn't seems like a good idea to for me to begin with, but again, I guess they tried. Anyway, that was it. Looking forward if these guys can again wrestle it up because it's not really looking good for them in the whole forex scheme of things. And yeah, the let's say the the spots are shifting here. The guy who's where
Yeah, last asylum is going up quite nicely. Asylum is is is really kicking it up. And then you'll see again River
Game Top Heroes going heavily down.
Everything is going down. Top Heroes. River Game
River Games are just going down.
Oh, yeah.
So, we'll see. And there's something new here from Qua Games that I cannot even read.
Well,
but yeah, we'll get there at some point. Game of Thrones also going up.
Yep, of course. Wonder for how long.
We'll see.
We'll see. We'll see. Season is over.
Soft lunch sonar. If you have any other games that you think we missed or want to can give us heads up, let us know in the comments or in the channel.
Yes. Thank you very much, YaKob.
Thank you.
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The mobile gaming industry is currently defined by a pervasive trend of mechanical homogenization, where major publishers prioritize the rapid deployment of proven templates over original design. Companies like Century Games are increasingly utilizing secondary accounts to scale portfolios of merge games and 4X strategy titles that rely on established industry frameworks. This strategy, often referred to as a clone rush, focuses on visual reskins and the integration of high-performing mini-game mechanics—such as those popularized by the Last War model—to capture market share. By treating these titles as reliable revenue generators, publishers leverage sophisticated user acquisition machines and refined live operations to maximize profitability despite the inherent saturation of these genres.
This shift toward aggressive experimentation and trend-chasing is not limited to strategy games; it extends across the mobile landscape as developers pivot away from traditional hyper-casual models. While legacy firms like Say Games and Voodoo face significant declines in download volume, they are successfully transitioning toward hybrid-casual models and web-based revenue streams to sustain their operations. The market is characterized by a high degree of volatility, where derivative titles frequently enter and exit the rankings, highlighting the difficulty of achieving long-term retention in an environment dominated by short-term, data-driven testing.
Ultimately, the industry is bifurcating between rapid, high-volume experimentation and the sustained, long-term management of established titles. While many clones struggle to maintain relevance, games like Total Battle demonstrate that a disciplined, slow-growth approach to live operations can yield significant, durable revenue. As user acquisition costs fluctuate and market saturation deepens, the focus has shifted toward profitability-driven live ops and genre-blending, forcing publishers to balance the need for constant innovation with the safety of proven, albeit derivative, mechanical foundations.
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