Last War
Game
Documents about Last War
Türkiye's Mobile Gaming Landscape 2026
Türkiye has emerged as a preeminent global force in the mobile gaming sector, characterized by a resilient ecosystem that achieved 6% year-over-year revenue growth despite broader international market stagnation.
- Türkiye’s mobile gaming sector has achieved a 6% year-over-year revenue growth, with local developers increasing their collective revenue by 450% since 2020 to capture a 5% global market share.
- The industry is heavily concentrated in the puzzle genre, which generates nearly 97% of local earnings, while studios increasingly pivot toward hybrid-casual titles and sophisticated LiveOps strategies.
- The ecosystem is supported by over 700 active gaming startups and $3.6 billion in total investment, which has helped triple the number of local developers since 2020.
Digital Market Index: Q1 2026
The global digital economy experienced a significant structural transition during the first quarter of 2026, characterized by a pivot away from traditional mobile gaming toward generative artificial intelligence and short-form entertainment.
- Global in-app purchase (IAP) revenue reached $43.5 billion in Q1 2026, marking 9% year-over-year growth and the 13th consecutive quarter of positive performance.
- US digital ad spend grew 15% year-over-year to $48 billion in Q1 2026, with Reddit emerging as the fastest-growing channel at 89% year-over-year growth.
- US mobile IAP revenue growth slowed to an all-time low of 3% year-over-year, recording two consecutive quarters of decline from its $15.1 billion peak.
Southeast Asia: Mobile Game Market Insights 2025
Southeast Asia solidified its position as the world’s second-largest mobile gaming market by downloads in early 2025, reaching 1.93 billion installs.
- Southeast Asia is the world’s second-largest mobile gaming market by volume, recording 1.93 billion installs in early 2025, while ranking seventh globally in revenue at $625 million.
- Indonesia is the region's primary volume driver with 870 million installs, whereas Thailand leads in monetization, generating $162 million in consumer spending.
- Publishers based in Singapore and Vietnam have become a dominant global force, contributing over 5.8 billion installs to the international market through hypercasual and competitive titles.
State of Mobile Gaming 2025
The global mobile gaming market entered a period of mature recovery in 2024, characterized by a strategic pivot toward live services and high-value player retention.
- Global mobile gaming revenue grew 4% to $82 billion in 2024 despite a 6.6% decline in total downloads, signaling a shift toward high-value player retention.
- The industry has entered a 'live operations' era, with 84% of total revenue now generated by games utilizing continuous updates and seasonal events.
- Publishers have reduced new game releases by 50% since 2020, focusing resources on high-quality core titles rather than volume.
Japan Game Market Insights 2025
The analysis demonstrates that Japan’s mobile gaming sector has reached a mature equilibrium, with download volumes stabilising after 2020 while in-app purchase (IAP) revenue continues to grow, largely driven by high-spending iOS users.
- Domestic publishers maintain a dominant market position, capturing roughly one-third of total downloads and over 50% of all in-app purchase (IAP) revenue in Japan.
- Anime-style intellectual property remains the primary revenue driver, accounting for 42% of total IAP revenue between January and July 2025.
- Mobile action and strategy titles accounted for 63% of total digital advertising spend during the first half of 2025.
Expanding the 4X Audience: Lessons from Last War and Whiteout Survival
The 4X strategy genre has undergone a significant evolution, transitioning from a niche, hardcore-focused market to a broader, more accessible landscape.
- The 4X strategy genre generated $5.8 billion in 2023 by shifting from hardcore, complex mechanics to more accessible, casual-friendly designs.
- Titles like Last War and Whiteout Survival have successfully expanded their user base by integrating simplified onboarding, intuitive progression, and cohesive mini-games.
- Modern 4X monetization has pivoted from aggressive gacha mechanics toward a model focused on low-cost in-app purchases and premium passes to encourage consistent, smaller transactions.
Marketing Insights into Global SLGs in 2024
The 2024 global marketing landscape for Strategy Games (SLGs) is characterized by a significant increase in advertising activity, with monthly advertiser counts rising 6.5% year-over-year to over 3,000.
- Video content dominates the SLG advertising landscape, accounting for over 72% of all creative output as of early 2024.
- The number of monthly SLG advertisers grew 6.5% year-over-year, surpassing 3,000 active advertisers.
- Android platforms host 77.6% of global SLG advertisers, though iOS campaigns maintain a higher average number of impressions per creative.
Digital Market Index: Q2 2024
Global consumer spending reached a record $36.2 billion in the second quarter of 2024, representing an 11.7% year-over-year increase.
- Global consumer spending reached $36.2 billion in Q2 2024, an 11.7% year-over-year increase driven largely by non-gaming applications, which now account for 46% of total expenditure.
- Strategy games surpassed RPGs as the top-grossing mobile gaming genre for the first time since 2017, bolstered by the performance of titles like Last War and Squad Busters.
- U.S. digital advertising expenditure exceeded $27 billion in Q2 2024, with social media platforms capturing 76% of that total spend.
Companies behind it
As the documents state it.