Arknights: Endfield
GameBy Hypergryph · Released Jan 22, 2026
Documents about Arknights: Endfield
Japan Gaming 2026: The Games, Strategies, and IP Defining a Global Powerhouse
The Japanese gaming market remains a premier global powerhouse, characterized by high-value monetization and a mature player base that prioritizes engagement over sheer download volume.
- Japan’s mobile gaming market generated over USD $10 billion (¥1.56 trillion) in IAP revenue over the 12 months ending July 2026, maintaining its status as the second-largest market in Asia despite a 5.1% year-over-year revenue decline.
- Mobile game downloads in Japan reached 585 million in the 12 months ending July 2026, a 5.4% year-over-year decrease that reflects a mature market prioritizing high-value engagement over new user acquisition.
- The title 'eFootball' became Japan’s highest-grossing mobile game from January through July 2026, driven by World Cup-related live operations that contributed to an 8% growth in the realistic sports subgenre.
Chinese Publishers & Chinese Games on Live Streaming
Chinese-published games maintain a dominant presence in the global live-streaming landscape, though their performance varies significantly based on platform and genre.
- Mobile-first titles like Call of Duty: Mobile and PUBG Mobile rely heavily on TikTok Live, which accounts for up to 92% of their total hours watched.
- Mobile Legends: Bang Bang is the dominant Chinese-published game on live-streaming, generating 628 million hours watched in H1 2026, which exceeds the combined total of the bottom seven titles in the top 10.
- The highest viewership for Chinese-published games in the last four years occurred in December 2024, when the simultaneous launches of Marvel Rivals and Delta Force drove 196.1 million hours watched.
Weekly Industry Briefing: Mobile on Top at Take-Two, Supercell's Mo.co Reboot, Ubisoft's "Low Point"
This industry briefing provides a mid-May 2026 overview of the global mobile gaming landscape, highlighting significant shifts in corporate performance and strategic product adjustments.
- Mobile gaming is a dominant force, with Zynga (Take-Two's mobile arm) reaching an all-time high and mobile representing 52% of Take-Two’s net bookings in Q4 and 49% for the full fiscal year.
- Ubisoft is experiencing a fiscal "low point," with slower-than-expected earnings from mobile titles like Rainbow Six Mobile and The Division Resurgence, despite growth in Invincible: Guarding the Globe.
- Supercell is relaunching its game Mo.co with new features, including seasons and free gacha pulls, after the game earned an estimated $4.7 million since its initial launch over a year ago.
Top Mobile Game Revenue and Download Trends: January 2026
In January 2026, global mobile game performance was driven by aggressive user-acquisition campaigns and strategic IP collaborations.
- Aggressive user acquisition remains the primary driver of growth, with Arknights: Endfield generating over RMB 1.2 billion in revenue behind 16,000 ad creatives, while Heartopia topped free-download charts using nearly 19,000 creatives.
- Royal Match led App Store revenue with $80 million (11.3% MoM growth), followed by Gossip Harbor at $52 million (9.4% MoM) and Free Fire at $21 million (13.9% MoM).
- Google Play revenue saw significant spikes for Mobile Legends: Bang Bang, which grew 152.2% MoM to over $12 million, and Genshin Impact, which grew 34.2% MoM to over $12 million, both fueled by new events and banners.
Top Mobile Game Ad Creatives and Advertising Trends: January 2026
The mobile gaming landscape in January 2026 was defined by aggressive user acquisition strategies and the dominance of high-volume ad creative deployments.
- High-profile mobile titles are increasingly reliant on console platforms, with some games reporting that console earnings now account for 70% to 80% of their total revenue.
- Successful user acquisition in January 2026 required massive, phased advertising campaigns, with top performers like Arknights: Endfield and Heartopia deploying tens of thousands of deduplicated ad creatives.
- Video-first advertising dominates the mobile gaming landscape, with horizontal formats preferred for anime-style open-world games and vertical formats prioritized for casual simulation titles.
Top Mobile Game Revenue and Download Trends in January 2026
The mobile gaming landscape in January 2026 was characterized by intense competition, driven by aggressive user acquisition strategies, cross-platform revenue shifts, and the strategic use of intellectual property collaborations.
- Royal Match led the Apple App Store in January 2026 with approximately $80 million in single-platform revenue.
- Mobile Legends: Bang Bang experienced a 152.2% month-over-month revenue surge on Google Play, exceeding $12 million.
- Roblox dominated download volume on Google Play in January 2026, securing over 24 million downloads.
Top 10 Worldwide Mobile Games: January 2026
The global mobile gaming market experienced modest growth in January 2026, with total consumer spending reaching $7.1 billion, a 1.4% increase month-over-month.
- Global mobile game consumer spending reached $7.1 billion in January 2026, marking a 1.4% month-over-month increase.
- Global mobile game downloads totaled 4.2 billion in January 2026, representing a 5.4% growth compared to the previous month.
- Honor of Kings secured the top spot for global revenue in January 2026, driven by new hero launches, seasonal refreshes, and limited-time premium skin releases.
Revealed: The Stat That Tells You How Much Steam Likes You
The analysis explores the utility of the Steam More Like This section as a proxy for measuring platform favorability and algorithmic visibility.
- The 'More Like This' section on Steam serves as a non-personalized indicator of which titles the platform's algorithm is currently prioritizing across the global ecosystem.
- High recent revenue and consistent, relevant tagging are the primary drivers for a game appearing in the 'More Like This' widget.
- Algorithmic visibility is most effectively triggered by surges in external interest, such as DLC launches, marketing showcases, or organic community buzz.
What Endfield’s Payment Incident Reveals About the Hidden Risk of DTC Monetization
The January 2026 launch of Arknights: Endfield serves as a critical case study regarding the inherent risks of self-managed direct-to-consumer (DTC) payment infrastructure.
- During the launch of Arknights: Endfield, a failure in payment architecture caused users to be billed for transactions initiated by other players, forcing the developer, Hypergryph, to disable PayPal payments within the first hour.
- Technical analysis attributed approximately 90% of the incident to flaws in Hypergryph’s internal payment architecture, specifically the failure to bind payment authorizations to individual user sessions under high concurrency.
- The incident highlights a critical risk in direct-to-consumer (DTC) monetization where payment systems fail to enforce idempotency, allowing repeated or unauthorized charges when systems are stressed by launch-day traffic.
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