Arknights: Endfield

2026 Global Mobile Gaming Marketing Trends White Paper

The white paper establishes that the mobile-gaming advertising ecosystem expanded rapidly in 2025, with more than 90 000 active advertisers and an influx of roughly 8 000 new entrants each month, a 22% year-over-year rise.

• The mobile gaming advertising ecosystem grew by 22% year-over-year in 2025, with over 90,000 active advertisers and 8,000 new entrants joining monthly.
• Video content now accounts for 74% of all mobile game ads, representing a 14% year-over-year increase in usage.
• A shift toward an 'Infinity Loop' marketing model, supported by supervised AI, can increase player lifetime value (LTV) by up to 30% by integrating acquisition, retargeting, and lifecycle management.