Top Mobile Game Revenue and Download Trends: January 2026

In January 2026, global mobile game performance was driven by aggressive user‑acquisition campaigns and strategic IP collaborations. Arknights: Endfield, with over RMB 1.2 billion in revenue, deployed more than 16,000 ad creatives across iOS and Android, while Heartopia’s near‑19,000 creative push propelled it to the top of free‑download charts. Free Fire’s partnership with Jujutsu Kaisen generated a notable revenue spike on both platforms.

Revenue leaders on the App Store included Royal Match, which earned approximately $80 million—an 11.3 % month‑over‑month increase—and Gossip Harbor, with $52 million (+9.4 % MoM). Free Fire added roughly $21 million, up 13.9 % MoM. On Google Play, Mobile Legends: Bang Bang and Genshin Impact each surpassed $12 million in January, with MoM growth of 152.2 % and 34.2 %, respectively, driven by event rollouts and new banner releases.

Download leaders mirrored these trends. Arrows – Puzzle Escape captured about 4 million App Store downloads (+33 % MoM), while Disney Solitaire achieved 3 million downloads (+42.3 % MoM) thanks to Disney IP integration. On Google Play, Roblox dominated with over 24 million downloads (+30.4 % MoM), and Vita Mahjong reached 13 million downloads, up 52 % MoM.

The analysis underscores a competitive landscape where high‑budget titles, slow‑life simulations, and IP‑driven collaborations shape market momentum. Large‑scale creative deployment and localized advertising remain key drivers of download growth and revenue, offering actionable insights for publishers seeking to refine mobile advertising strategies.