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How This Small Game Studio 10x Their Revenue in an Industry Downturn
Fumb Games achieved a tenfold increase in revenue during a challenging 2024 industry downturn by focusing on a strategy of iterative testing, transparent monetization, and operational efficiency.
- Fumb Games achieved a 10x revenue increase in 2024 by focusing on iterative testing and operational efficiency rather than relying on a single breakthrough.
- The studio’s revenue model is anchored by a hybrid approach, with approximately 70% of total income generated through advertising.
- Fumb Games tested roughly 100 game concepts over a two-year period to identify high-performing mechanics and scale successful titles like Bitcoin Miner and Idol Miner.
Is the profit multiplier in gaming getting smaller? | Gonçalo Martins from Boombit
The mobile gaming industry is currently navigating a shift toward more conservative financial expectations, characterized by a contraction in the profit multiplier.
- The mobile gaming industry has shifted away from long-term break-even windows of two to three years, now requiring projects to demonstrate immediate cash-in potential and shorter return-on-investment cycles.
- Publishers are increasingly diversifying revenue by offering internal infrastructure as a service, providing third-party developers access to proprietary tools for business intelligence, predictive lifetime value modeling, and playable ad creation.
- Privacy-driven data restrictions have reduced ad targeting and CPMs, but this has inadvertently increased user loyalty by reducing the frequency of hyper-targeted competitor advertisements.
Breaking Silos & Boosting Growth: Metica’s AI-Driven Edge
Metica provides an AI-driven platform designed to accelerate mobile game growth by integrating user acquisition (UA) and in-game monetization into a unified, data-centric ecosystem.
- Studios implementing Metica’s integrated growth loops, which unify user acquisition and in-game monetization, have reported revenue uplifts ranging from 16% to over 40%.
- The platform utilizes contextual multi-armed bandits to test multiple game variants simultaneously, significantly accelerating production cycles compared to traditional A/B testing methods.
- By predicting individual player lifetime value (LTV) and feeding that data back into ad networks, the system improves targeting precision and assists financial teams in creating more accurate long-term forecasts.
Session: Podcast Marketing – Insights & Strategies For Success - Sara Guerola, Media Bodies.
Podcast marketing has emerged as a vital, high-growth channel for user acquisition within the gaming industry, serving as a strategic bridge between traditional performance marketing and long-form engagement platforms.
- Podcast ad spend in the gaming industry is growing rapidly, with investment increasing 3.6 times quarter-over-quarter and overall market spend rising at an average annual rate of 22%.
- Gen Z listeners show high conversion potential, with 61% expressing interest in products after hearing an ad and 44% actively using promotional codes.
- Attribution for podcast campaigns is primarily probabilistic, requiring the integration of promo codes, unique URLs, and 30-day attribution windows to account for the medium's extended shelf life.
Session: Why Focusing Only On New Users Is Holding Back Your Mobile Game – Vera Manhoso, RTB
Mobile game developers often prioritize user acquisition (UA) at the expense of retargeting, a strategy that limits long-term growth and profitability.
- Only 1.83% of mobile game users typically make in-app purchases, making the retention of these high-value players through retargeting essential for long-term profitability.
- Retargeting is more cost-effective than user acquisition (UA) because it leverages existing data on player value, whereas UA requires spending to identify the value of new, unknown users.
- Retargeting campaigns can be initiated with an audience as small as 2,000 to 3,000 high-value players, and they do not need to run year-round to be effective.
Current Report No. 1/2025
The Management Board of 11 bit studios S.A. has established the official publication schedule for its financial and periodic reporting throughout the 2025 calendar year.
- 11 bit studios S.A. will release its full-year 2024 financial report on April 10, 2025.
- The company has scheduled its 2025 interim performance updates for May 15 (Q1), August 28 (H1), and November 20 (Q3).
- The reporting schedule is designed to satisfy Warsaw Stock Exchange regulatory requirements for publicly traded companies.
The Secret Sauce of French Game Publishers with Vincent Février, CMO of TapNation
TapNation has successfully navigated the transition from a hyper-casual publisher to a hybrid-casual studio by maintaining a lean, tech-centric operational model.
- TapNation has successfully scaled to $55–$60 million in annual revenue with a lean team of approximately 80 employees by transitioning from hyper-casual to a hybrid-casual business model.
- The company has shifted its financial strategy from 30-day break-even cycles to 6-to-12-month payback windows to prioritize long-term retention and in-app purchase revenue.
- Growth is driven by a tech-centric operational model that utilizes proprietary user acquisition automation, AI-integrated management, and sophisticated lifetime value prediction models.
2.5 gamers x Live AM(F)A #7 - Ask Me Anything @ December 19 5:30pm CET
The mobile gaming industry is currently undergoing a structural shift, moving away from traditional store-dependent growth toward web-based platforms and Telegram mini-apps.
- The casual merge game market is currently dominated by Microfun and Moon Active, who have successfully scaled by maintaining high production quality and utilizing intrusive ad strategies that prioritize long-term retention over short-term revenue.
- For soft launches, the United States remains the primary testing ground; if a game fails to perform in the U.S. market, it is unlikely to succeed elsewhere.
- Consent Management Platform (CMP) implementation is critical for compliance, with paid solutions typically achieving 93–95% opt-in rates compared to 80–87% for free Google-based alternatives.
How to Launch an Online Game and Still Attend the Launch Party
Launching a cross-platform online game with a lean engineering team requires a fundamental shift away from traditional, manual server management toward managed infrastructure and high-level observability.
- Odyssey Interactive successfully launched Omega Strikers on 8 platforms with a services team of only 2–3 engineers by relying on robust observability to maintain system stability.
- The team utilized a 'single environment' strategy where all development features and upcoming content were always in production, managed through logical barriers and feature flags to simplify the deployment process.
- Observability was implemented using OpenTelemetry standards, resulting in approximately 1,200 instrumentation points that allowed engineers to proactively inspect system states in real-time.
Week in Mobile Games E39 - Mobile's hot new releases and the loot box investigation unpacked
The mobile gaming industry is currently undergoing a structural transformation defined by the rise of high-fidelity, cross-platform titles that bridge the gap between mobile and console experiences.
- Nexon’s 'Dungeon and Fighter Mobile' generated over $1 billion in iOS revenue in China within six months, highlighting the massive financial potential of successful mobile titles.
- The mobile industry is shifting toward high-fidelity, cross-platform experiences like 'Infinity Nikki' and 'Delta Force' that emphasize cross-progression to bridge the gap between mobile and console.
- Investors are increasingly prioritizing daily active user counts over traditional retention metrics, seeking shorter return on investment windows of two to three years.
Week in Mobile Games E37: Pokémon Trading Card Game Pocket's blockbuster launch & Royal Kingdom hype
The mobile gaming industry is currently navigating a period of significant volatility, characterized by a shift away from traditional performance-based user acquisition toward brand-centric development and long-term intellectual property cultivation.
- Pokémon Trading Card Game Pocket generated over $120 million in its first three weeks, demonstrating the high market potential of leveraging nostalgia and simplified mechanics.
- The mobile gaming market is experiencing high volatility, with top-tier titles often suffering revenue declines exceeding 50% from their peak launch performance.
- Warcraft Rumble has seen a 92% decline in monthly earnings, highlighting the difficulty of maintaining long-term player engagement for major franchises.
Value Optimization, Hybridcasual, and the Impact of AI
The mobile gaming industry is undergoing a fundamental transition from a volume-based user acquisition model to a sophisticated, data-driven framework centered on long-term value optimization.
- The mobile gaming industry is shifting from volume-based user acquisition to long-term value optimization due to rising acquisition costs and increased market competition.
- Developers are transitioning from hyper-casual titles to hybrid models that combine in-app purchases and advertising to capture revenue from diverse player segments.
- Success in modern mobile ecosystems requires using custom events as proxies for long-term retention to navigate auction-based environments and extend optimization windows.