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Cover of Why Game Stories Matter
Article

Why Game Stories Matter

Effective storytelling serves as a critical driver for player retention and monetization in the mobile gaming industry.

  • Strong emotional investment through storytelling reduces player price sensitivity, making users more likely to spend money on in-game purchases.
  • Effective narrative design acts as a retention tool, keeping players engaged over the long term by creating a sense of 'falling in love' with the game world.
  • Genshin Impact demonstrates that integrating storytelling into live operations—such as voice-acted questlines and unique narratives for seasonal events—is a highly effective engagement strategy.
GameRefineryMar 2021
Cover of Evolving Emotional Storytelling in thatgamecompany's Sky
37 min
Game Developers Conference37 min

Evolving Emotional Storytelling in thatgamecompany's Sky

Sky: Children of the Light represents a fundamental shift in game design, moving away from traditional conflict-driven narratives toward an emotion-first framework that prioritizes social connection and altruism.

  • thatgamecompany shifted the traditional hero’s journey to an emotion-first framework in Sky: Children of the Light, replacing conflict-driven mechanics with altruism and social connection.
  • The game utilizes a candle mechanic to facilitate gifting and cooperation, intentionally replacing transactional progression with systems that reward collaborative behavior.
  • Designers successfully iterated on social mechanics by pivoting away from forced progression after early beta feedback identified friendship systems as unclear or overly greedy.
Game Developers ConferenceMar 2021
Cover of In-Game Events Snapshot
Report24 pages

In-Game Events Snapshot

The snapshot presents a comprehensive overview of in-game event strategies across the global mobile gaming market, focusing on seasonal and promotional collaboration events.

  • Seasonal events are a standard industry practice, utilized by 90% of the top-grossing 100 mobile games to drive player re-engagement and revenue spikes.
  • Brand collaborations are a significant growth lever, appearing in 62% of top-100 games in Japan, 51% in China, and 42% in the US.
  • High-profile collaborations, such as Sky: Children of the Light’s Kizuna AI partnership and Genshin Impact’s Lantern Rite, have demonstrated the ability to generate multi-million dollar daily revenue surges.
GameRefineryJan 2021
Cover of Designing Social Play for Sky: Children of the Light
21 min
Game Developers Conference21 min

Designing Social Play for Sky: Children of the Light

The design philosophy behind Sky: Children of the Light centers on fostering genuine interpersonal connections by prioritizing empathy and social simulation over traditional goal-oriented multiplayer mechanics.

  • Social play is defined as any activity performed near others that encourages the simulation of another person's thoughts and feelings, effectively requiring players to practice empathy rather than just coordination.
  • Goal-oriented gameplay often discourages social interaction, as players focused on objectives tend to ignore others; therefore, thatgamecompany places cooperative tasks on optional side paths while keeping main story progression single-player.
  • The 'hand-holding' mechanic serves as a core social tool that allows one player to guide another, fostering intimacy and requiring the guide to actively anticipate the needs and interests of their partner.
Game Developers ConferenceSep 2020
Cover of The Sky Roller Story: How we Created More Value by not Looking for Top Ranking Charts PGCD #2
34 min
PocketGamer.biz34 min

The Sky Roller Story: How we Created More Value by not Looking for Top Ranking Charts PGCD #2

Mobile game development thrives when publishers prioritize data-driven validation over the pursuit of top-ranking charts.

  • Prioritize Fast Market Validation through rigorous soft-testing to identify high-potential mechanics before committing to full-scale production, as demonstrated by the 80 million downloads achieved by Sky Roller.
  • Shift from an over-reliance on interstitial ads to a hybrid monetization model that incorporates rewarded video and in-app purchases to maximize the lifetime value of hyper-casual titles.
  • Enhance long-term user retention by integrating meta-progression and character customization alongside core gameplay improvements like intuitive controls, optimized camera angles, and haptic feedback.
PocketGamer.bizAug 2020
Cover of Finding Hypercasual Publishing Success: Lessons from Rocket Sky! & OverTake PG Connects Digital #2
29 min
PocketGamer.biz29 min

Finding Hypercasual Publishing Success: Lessons from Rocket Sky! & OverTake PG Connects Digital #2

Hypercasual gaming success relies on a rigorous, data-driven publishing model that prioritizes rapid iteration, user acquisition efficiency, and long-term developer partnerships.

  • Hypercasual success is defined by the ability to optimize Cost Per Install (CPI) and Long-Term Value (LTV) through rigorous data analytics rather than creative intuition.
  • Small UI adjustments can yield massive performance gains, as demonstrated by Rocket Sky!, where moving UI elements to the primary focal point halved the game's CPI.
  • Successful scaling relies on identifying satisfying, unique mechanics that perform well in video advertisements, a strategy that drove the growth of the title OverTake.
PocketGamer.bizJul 2020
Cover of GDC Plays Command & Conquer Remastered Collection with Jim Vessella
39 min
Game Developers Conference39 min

GDC Plays Command & Conquer Remastered Collection with Jim Vessella

The Command & Conquer Remastered Collection represents a strategic effort to revitalize a foundational real-time strategy franchise by balancing authentic 1990s gameplay with contemporary technical standards.

  • EA partnered with Petroglyph Games and Lemon Sky Studios to develop the Command & Conquer Remastered Collection, leveraging the latter's prior experience in remastering legacy titles.
  • Development began in November 2018 with a community-first approach, utilizing feedback from a community council to guide creative decisions before pre-production even started.
  • Lemon Sky Studios re-conceptualized every game asset by referencing original hand-drawn sketches, manuals, and cinematics to create high-definition 3D models that were then exported as 2D sprites to maintain the original aesthetic.
Game Developers ConferenceJun 2020
Cover of GduX.me 2020 | Day 1
297 min
Game Dev Unchained297 min

GduX.me 2020 | Day 1

The 2020 GduX.me conference serves as a comprehensive forum for independent game developers to navigate the professional, technical, and cultural challenges of the industry.

  • Marketing must be integrated into the development process from the conceptual stage rather than treated as an afterthought to ensure product viability.
  • Developers should adopt a rigorous, experimental approach by testing concepts early and pivoting quickly based on market interest rather than relying on a 'build it and they will come' strategy.
  • Success in the modern industry requires moving away from volatile social media algorithms in favor of data-driven strategies that identify a clear product 'hook' and foster direct audience engagement.
Game Dev UnchainedJun 2020
Cover of Presenter Announcement | GduX.me 2020
3 min
Game Dev Unchained3 min

Presenter Announcement | GduX.me 2020

The Game Dev Unchained Expo (GduX.me) serves as a free, virtual conference designed to democratize access to industry knowledge for developers worldwide.

  • The Game Dev Unchained Expo (GduX.me) is a free, virtual conference scheduled for June 1st–3rd, 2020, designed to provide global access to industry knowledge without financial or geographic barriers.
  • The event features over 12 presenters who provide technical breakdowns and case studies on industry realities, focusing on both professional successes and personal hardships.
  • Educational sessions cover critical business and legal topics, including long-term career sustainability, marketing strategies, intellectual property protection, and the legal implications of user-generated content.
Game Dev UnchainedMay 2020
Article

Top Hyper-Casual Games Worldwide: December 2019

This analysis identifies the leading hyper-casual mobile games by global download volume for December 2019.

  • SayGames' 'Sand Balls' was the most downloaded hyper-casual game globally in December 2019, generating over 32.8 million installs.
  • Homa Games' 'Sky Roller' secured the second position with more than 19 million global installs during the same period.
  • India was the primary market for 'Sand Balls,' accounting for 40 percent of its total downloads, while Brazil contributed 6 percent.
Sensor TowerJan 2020
Article

Top Mobile Games Worldwide for December 2019 by Downloads

The mobile gaming market experienced significant activity in December 2019, with Brain Out emerging as the most downloaded title worldwide, securing approximately 41 million installs.

  • Eyewind’s 'Brain Out' was the most downloaded mobile game worldwide in December 2019, securing nearly 41 million installs.
  • Ruby Game Studio’s 'Hunter Assassin' ranked second globally with over 40 million installs, driven primarily by India (33%) and Brazil (8%).
  • The top five most downloaded games for December 2019 were 'Brain Out', 'Hunter Assassin', 'Johnny Trigger', 'Sand Balls', and 'Ink Inc.'
Sensor TowerJan 2020
Cover of Shoot for the Sky: The Ambitious HDR Time-Lapse Skies of Forza Horizon 3
64 min
Game Developers Conference64 min

Shoot for the Sky: The Ambitious HDR Time-Lapse Skies of Forza Horizon 3

The development of Forza Horizon 3 marked a significant shift in open-world environmental rendering by replacing traditional procedural sky simulations with high-fidelity, HDR time-lapse photography captured on location in Australia.

  • Forza Horizon 3 replaced procedural sky simulations with 25 distinct HDR time-lapse sequences captured on location in Australia to achieve superior lighting realism and physical accuracy.
  • The development team engineered a custom three-camera rig to record 24-hour sequences, resulting in 1.2 terabytes of raw data per shoot.
  • To optimize performance, the team used motion vectors to interpolate between two-minute capture intervals, reducing the final data footprint from over a terabyte to under 2 gigabytes.
Game Developers ConferenceOct 2019