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Team Vitality Reveals Two Year Partnership With Kia France
Paris-based esports organization Team Vitality has entered into a two-year partnership with Kia France.
- Team Vitality has entered a two-year partnership with Kia France to serve as the official supplier for its League of Legends European Championship (LEC) and Ligue Française League of Legends (LFL) teams.
- The collaboration centers on a new promotional campaign titled 'The Lane of Mouvement,' which will feature original social media and video content.
- Kia branding will be integrated into the team jerseys for both the LEC and LFL squads, as well as across the organization's digital and video channels.
Battlegrounds Mobile India Return: Q2 2023 Market Analysis
A financial analysis from Samsung Securities indicates that Battlegrounds Mobile India (BGMI) is expected to resume operations in India during the second quarter of 2023.
- Samsung Securities predicts that Krafton’s Battlegrounds Mobile India (BGMI) will resume service in India during Q2 2023.
- The Indian government previously banned BGMI on July 28, 2022, due to ongoing concerns regarding user data security.
- Prior to its suspension, BGMI generated approximately KRW 30 billion in sales during the final quarter of active operation.
Industry Veteran Sam Braithwaite Joins ESL FACEIT Group
ESL FACEIT Group (EFG) has appointed industry veteran Sam Braithwaite as its new vice president of game ecosystems for mobile.
- ESL FACEIT Group (EFG) has appointed industry veteran Sam Braithwaite as the new vice president of game ecosystems for mobile.
- Braithwaite will lead the strategic direction of the Snapdragon Pro Series, a mobile esports circuit operated in partnership with Qualcomm Technologies and Samsung.
- Prior to joining EFG, Braithwaite served as the global director of esports at Activision Blizzard for nearly four years, managing titles including Hearthstone and World of Warcraft.
Call of Duty: Mobile Joins the Snapdragon Pro Series
The ESL FACEIT Group (EFG) has entered into a two-year partnership with Activision Blizzard to integrate Call of Duty: Mobile into the Snapdragon Pro Series, a multi-title mobile esports league powered by Samsung Galaxy.
- ESL FACEIT Group (EFG) and Activision Blizzard have signed a two-year partnership to include Call of Duty: Mobile in the Snapdragon Pro Series.
- The 2023 iteration of the Snapdragon Pro Series featuring Call of Duty: Mobile offers a total prize pool of $1.5 million USD.
- In-game qualifiers for the new title are scheduled to begin on April 27, 2023, across all supported regions.
Beyond LCS Spring Split’s Record Low Viewership
The 2023 League of Legends Championship Series (LCS) Spring Split faced significant scrutiny following record-low viewership, with the title decider failing to surpass 300,000 peak concurrent viewers.
- Despite record-low peak viewership of under 300,000 for the 2023 LCS Spring Split finals, the event generated over $22 million in total media value for partners.
- Naming sponsor Grubhub accounted for 25% of the total media value generated during the broadcast, nearly doubling the average value generated by other individual sponsors.
- The LCS audience is highly global, with 59.22% of viewers based outside of the United States, including 40.78% from North America and 27.53% from Europe.
Team Vitality Launches All-Women’s League of Legends Team
Paris-based esports organization Team Vitality has expanded its professional footprint by launching an all-women’s League of Legends team, branded as the "French Bees."
- Paris-based esports organization Team Vitality has launched an all-women's League of Legends team named the "French Bees" in partnership with grocery chain ALDI.
- The French Bees roster is coached by Shac Nicholson and features players Coline "Chubby Daddy" Reiter, Lexa "Lexa" Grellier, Alyssa "saï" Lenoir, Emeline "Kasane" Baudouin, and team captain Velouria "Viki" Baty.
- The team’s 2023 competitive schedule includes participation in the MasterCard Nexus Tour, the Women’s League, and various French LAN events.
Guild Esports FY 2022 Annual Results
Guild Esports, a London-based, publicly traded esports organization, reported significant revenue growth for the fiscal year ending September 30, 2022.
- Guild Esports reported FY 2022 revenue of £4.5M ($5.48M), representing a 134% increase over the previous year's £1.9M ($2.34M).
- The company maintained a pre-tax loss of £8.75M ($10.76M) for FY 2022, nearly identical to the £8.82M ($10.86M) loss recorded in 2021.
- Sponsorship income was the primary growth driver, rising 168% to £3.2M ($3.93M) behind new deals with partners including Sky UK, Coca-Cola, Samsung, and Bitstamp.
LCS Opening Day: Sponsors and Partners 2023
The 2023 League of Legends Championship Series (LCS) season features a diverse roster of corporate partners, reflecting the continued integration of non-endemic and endemic brands within the North American esports ecosystem.
- The 2023 LCS Spring Finals are scheduled for April 8–9 at the PNC Arena in Raleigh, North Carolina, with ticket sales commencing January 26.
- Mastercard continues as a primary partner, serving as the presenting partner for opening day, the opening ceremony, and the 'Player of the Week' sweepstakes.
- GrubHub has been named the presenting sponsor for both the LCS Spring Finals and the LCS Championship, featuring viewer-focused activations like 'Delivering the Win' promo codes and Hextech Chest giveaways.
Team Vitality Inks Three-Year Apparel Deal With Hummel
Paris-based esports organization Team Vitality has entered into a three-year partnership with the French division of the Danish sportswear brand hummel.
- Team Vitality has signed a three-year partnership with the French division of Danish sportswear brand Hummel, naming them the organization's official apparel partner.
- As part of the agreement, all Team Vitality players will wear new Hummel-designed jerseys featuring the organization's traditional black and yellow colors and the brand's signature chevrons.
- The partnership includes a joint marketing campaign titled 'Let’s play together!' that will feature across social media and digital activations throughout 2023.
Samsung Named Official Smartphone Partner of Snapdragon Pro Series
Qualcomm Technologies has designated Samsung Electronics as the official smartphone partner for the Snapdragon Pro Series, a global mobile esports competition circuit managed by the ESL FACEIT Group.
- Samsung has been named the official smartphone partner for the ESL FACEIT Group’s Snapdragon Pro Series mobile esports circuit.
- Competitors in 'Mobile Challenge' and 'Mobile Masters' level tournaments will use Samsung Galaxy devices powered by Snapdragon mobile platforms.
- The partnership officially began with the Snapdragon Pro Series Mobile Challenge Finals held at DreamHack Valencia from December 9–11, 2022.
No Jacket Required
The June 2022 Summer Game Fest is analyzed as a lackluster industry event characterized by poor curation and a repetitive reliance on sci-fi and horror genres.
- Geoff Keighley officially announced that Summer Game Fest will return in June 2023 as both a digital and in-person event, positioning it as a direct successor to E3.
- The Summer Game Fest showcase suffered from a lack of content diversity, with a heavy over-reliance on sci-fi, horror, and violent themes across its triple-A game lineup.
- Devolver Digital’s public listing on the London Stock Exchange and subsequent investment from Sony and NetEase have drawn criticism for undermining the company's long-standing 'anarcho-punk' and anti-corporate marketing persona.
Funding the Pain Away: Startup Culture as a Remedy to Corporate Toxicity
This analysis examines the shifting structural and cultural landscape of the video game industry, focusing on the emergence of new independent studios as a reaction to corporate toxicity.
- Venture capital is aggressively funding new independent studios formed by former Activision Blizzard employees, though these startups often struggle to improve demographic diversity compared to the corporate environments they left.
- Microsoft is expanding its Game Pass service into the Samsung Smart TV market, which accounts for 32 percent of global television ownership, to drive platform-agnostic distribution.
- Diablo Immortal highlights the conflict between Western loot box regulations and Asian market monetization, generating $1.8 million in daily gross revenue shortly after its launch.