Team Vitality Inks Three-Year Apparel Deal With Hummel

Key insights

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New Partner

Team Vitality has secured a three-year apparel partnership with Hummel France.

Hummel, a Danish sportswear brand, will serve as the official apparel partner for the Paris-based esports organization.

Key Fact. Team Vitality has signed a three-year partnership with the French division of Danish sportswear brand Hummel, naming them the organization's official apparel partner.

Joint Campaign

A joint marketing campaign, 'Let’s play together!', will run throughout 2023.

This campaign is designed to emphasize team spirit and performance. It will be featured across various digital and physical activations.

Engagement Strategy. The partnership includes a joint marketing campaign titled 'Let’s play together!' that will feature across social media and digital activations throughout 2023.

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Summary

Paris-based esports organization Team Vitality has entered into a three-year partnership with the French division of the Danish sportswear brand hummel. Under the terms of the agreement, hummel serves as the official apparel partner for the organization, providing custom-designed jerseys for all players. While the financial details of the arrangement remain undisclosed, the collaboration includes a joint marketing campaign titled “Let’s play together!” designed to emphasize team spirit and performance across various digital and physical activations throughout 2023.

The partnership involves the immediate release of a new pro kit, featuring a jogging suit and jacket that incorporate Team Vitality’s signature yellow and black color scheme alongside hummel’s branding. This deal expands Team Vitality’s existing commercial portfolio, which already includes partnerships with brands such as ALDI, Samsung, JBL Quantum, and Tezos. The organization continues to maintain a diverse competitive presence across several major esports titles, including League of Legends, Counter-Strike: Global Offensive, Rocket League, Fortnite, Valorant, and Call of Duty Mobile.

By securing this multi-year apparel contract, Team Vitality reinforces its infrastructure for professional team presentation and fan merchandise. The agreement marks a strategic shift in the organization’s apparel strategy, moving away from previous collaborations with other sportswear manufacturers to align with hummel’s established market presence. The partnership is expected to drive ongoing content creation and brand engagement initiatives for the duration of the three-year term.