LCS Opening Day: Sponsors and Partners 2023

The 2023 League of Legends Championship Series (LCS) season features a diverse roster of corporate partners, reflecting the continued integration of non-endemic and endemic brands within the North American esports ecosystem. The primary objective of these partnerships is to enhance fan engagement through integrated broadcast segments, sweepstakes, and exclusive promotional offers during the 2023 competitive season.

Mastercard maintains a significant presence as the presenting partner for the league’s opening day and the official sponsor of the opening ceremony. Its involvement extends to fan-facing activations, including the "Player of the Week" sweepstakes and exclusive perks for cardholders at the Riot Games Arena in Los Angeles. Additionally, GrubHub serves as the presenting sponsor for the LCS Spring Finals and the LCS Championship, utilizing promotional codes and digital giveaways to drive viewer interaction.

Other key partners include Verizon, which continues to sponsor post-game interview segments, and Red Bull, which remains the official energy drink provider with branded broadcast segments. Technical and infrastructure support is provided by Samsung, which powers the "Fantasy LCS" alongside the fantasy sports app Sleeper, and Secretlab, which supplies seating for both players and fans. Buffalo Wild Wings also returns as a partner, offering specific meal promotions for league viewers. These collaborations underscore a strategic focus on blending broadcast content with consumer incentives to sustain audience interest throughout the tournament cycle.