Rise
Company
Documents about Rise
Rise of Vietnam: Mobile Gaming Boom—Key Players, Winning Strategies & What’s Next
Vietnam has rapidly ascended to become a global mobile gaming powerhouse, with the domestic industry projected to surpass $1 billion in annual revenue by 2025.
- Vietnam’s mobile gaming industry is projected to exceed $1 billion in annual revenue by 2025, supported by a consistent 30 percent year-over-year growth rate.
- Local studios including iKame, Brave Stars, and ABI Games have become top global publishers by prioritizing high-scale, ad-monetized ultra-casual and super-casual titles.
- The industry’s success is driven by a collaborative ecosystem where developers share data and gameplay templates to maintain lean production models and high user retention.
The Rise of Short Drama Apps: How Snackable Content Is Changing Entertainment
Short drama apps have emerged as a significant global entertainment category, defined by serialized, one- to two-minute episodes designed for mobile-native consumption.
- Global short drama app downloads reached 2.3 billion in 2025, with Q1 2026 quarterly downloads exceeding 850 million, a 140% year-over-year increase.
- In-app purchase revenue for the category hit approximately $750 million in Q1 2026, with leaders like DramaBox and ReelShort each generating nearly $140 million in quarterly revenue.
- User engagement has shifted from simple acquisition to habit formation, with average daily time spent in short drama apps rising 85% from January 2025 to April 2026, reaching 25 minutes.
Panel: The Rise Of Rewarded UA – How To Take Advantage Of The Marketing Revolution.
Rewarded user acquisition has transitioned from a marginalized marketing tactic into a foundational growth strategy for the mobile gaming industry.
- Data indicates that 51% of users spend more money within mobile games when they are incentivized or rewarded for their purchases.
- Rewarded UA platforms require a distinct approach from traditional networks, as users are highly motivated to play through specific milestones to earn rewards, necessitating deep-funnel optimization.
- Successful rewarded UA strategies rely on integrating live ops with loyalty programs, allowing publishers to use user data to trigger personalized messaging and promotions during specific in-game events.
Indie breakout: Stirling Rank's Rise with Ready or Not
The tactical shooter Ready or Not serves as a case study in independent game development, demonstrating how a commitment to core gameplay loops and a distinct creative vision can overcome the limitations of a small, inexperienced team.
- Void Interactive successfully launched Ready or Not into early access after five years of development by prioritizing a clear vision and community engagement over traditional crowdfunding.
- The studio utilized a supporter program and a high-quality gameplay trailer to generate initial capital and traction, with the supporter edition accounting for a significant portion of early revenue despite representing a smaller percentage of total unit sales.
- Scaling the team proved challenging; the company grew from three founders to 15 employees before compressing back down to five, highlighting the difficulty of managing rapid expansion without structured roles.
The Rise of the AI Companion
The gaming industry is currently undergoing a significant transition from traditional, script-based non-player characters (NPCs) to intelligent, agentic AI companions.
- The gaming industry is transitioning from script-based NPCs to autonomous, LLM-powered agents capable of dynamic interaction, voice-driven commands, and environmental awareness.
- Developers like Inworld AI and nunu.ai are moving toward 'end-to-end' AI architectures to replace current, complex sub-agent systems, aiming for companions that possess independent goals rather than acting as mere player extensions.
- Games like 'Suck Up!' demonstrate the potential of LLM-integrated NPCs to enable improvisational gameplay, removing the constraints of traditional dialogue trees.
Charting the Rise of Survivors-likes
The provided text serves as a broad industry update, focusing on current trends in game discovery, platform shifts, and market performance across PC, console, and mobile sectors as of mid-November 2024.
- In mobile gaming, approximately 2% of users generate nearly 50% of all in-app purchase revenue, highlighting a extreme concentration of value in top-tier player segments.
- Microsoft is shifting its hardware strategy away from console exclusivity, prioritizing multi-device accessibility and the expansion of PC Game Pass.
- High wishlist counts on Steam are no longer reliable predictors of commercial success for independent developers, indicating a disconnect between pre-release interest and actual sales.
Netmarble 3Q 2024 Earnings Results
Netmarble’s third-quarter 2024 earnings results reflect a period of stabilization following a quarter characterized by the absence of major new game launches.
- Netmarble reported 3Q 2024 revenue of KRW 647.3 billion, a 2.6% year-over-year increase but a 17.2% decline quarter-over-quarter due to a lack of major new game launches.
- Operating profit reached KRW 65.5 billion, supported by a 13.3% quarter-over-quarter reduction in operating costs driven by lower marketing spend, reduced headcount, and decreased commission fees.
- Overseas markets remain the primary revenue engine, accounting for 77% of total revenue, with North America alone contributing 43%.
Session: The Rise of Player-Powered UA: How Incentives Will Shape the Future of Mobile Growth.
The mobile gaming industry is undergoing a fundamental shift toward a player-powered growth model, where developers increasingly treat players as partners rather than mere consumers.
- Over 80% of mobile players express interest in games that offer tangible rewards, and 25% of users are willing to switch games specifically to access these incentives.
- Developers are shifting toward value-exchange models that provide in-game items or real-world currency in exchange for player engagement and data to mitigate the impact of privacy-related tracking limitations.
- The adoption of web shops is increasing as a strategic method to bypass platform gatekeepers, capture first-party data, and provide more competitive value propositions directly to players.
The Rise of Chinese Gaming in 2024
The gaming industry in 2024 has witnessed a significant surge in the global influence of Chinese titles, extending well beyond the high-profile success of Black Myth: Wukong.
- Dungeon & Fighter: Origin has emerged as a top-tier revenue generator, frequently competing with Honor of Kings for the number one spot in worldwide mobile game revenue.
- Black Myth: Wukong maintains a dominant position as the top-earning game on the Steam platform.
- Tencent expanded the global reach of Honor of Kings in 2024, a title that has historically generated over $12 billion in net revenue and surpassed 350 million downloads.
IGG Inc Interim Results Announcement for the Six Months Ended 30 June 2024
IGG Inc. achieved a significant financial turnaround during the first half of 2024, reporting a net profit of HK$330.9 million compared to a loss of HK$359.8 million in the same period of 2023.
- IGG Inc. achieved a financial turnaround in H1 2024, reporting a net profit of HK$330.9 million compared to a loss of HK$359.8 million in the same period of 2023.
- Revenue grew 9% year-on-year to HK$2.74 billion, fueled by the performance of core titles including Lords Mobile, Doomsday: Last Survivors, and Viking Rise.
- Gross profit increased by 19% due to the optimization of operating, marketing, and research and development expenses.
IGG 2024 Interim Results
The 2024 interim results for IGG INC highlight a successful financial turnaround and a strategic shift toward product diversification.
- IGG achieved a financial turnaround in H1 2024 with a net profit of HK$331 million, recovering from losses in the previous year.
- Consolidated revenue grew 9% year-over-year to HK$2.735 billion, fueled by the performance of strategy titles 'Doomsday: Last Survivors' and 'Viking Rise'.
- The company's APP business segment nearly doubled its revenue contribution, rising from 8% in H1 2023 to 15% in H1 2024.
IGG Inc. 2024 Interim Report
IGG reported a significant financial turnaround in the first half of 2024, transitioning from a net loss in the previous year to a net profit of HK$330 million.
- IGG achieved a financial turnaround in H1 2024, reporting a net profit of HK$330 million compared to a net loss in the previous year.
- Total revenue grew 9% year-on-year to HK$2.74 billion, supported by flagship title Lords Mobile, growth in Doomsday: Last Survivors and Viking Rise, and a record HK$400 million from the mobile application business.
- Operational efficiency improved significantly as R&D costs were cut by 21% through AI integration and restructuring, while selling and distribution expenses fell by 20%, resulting in a 79% gross profit margin.