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Akshon Media to Support OWL, CDL Video Content Production During 2023 Season
Akshon Media, a Vancouver-based digital media company, has been appointed as the official content production partner for the 2023 seasons of Activision Blizzard’s franchised esports leagues, the Overwatch League (OWL) and the Call of Duty League (CDL).
- Akshon Media has been named the official content production partner for the 2023 seasons of Activision Blizzard’s Overwatch League (OWL) and Call of Duty League (CDL).
- The partnership continues a pre-existing relationship, as Akshon Media previously supported video production for both leagues during the 2022 season.
- For the Overwatch League, Akshon Media will provide broadcast production support, graphic design, and the production of select video content series.
G2 Esports Partners With Jägermeister
Berlin-based esports organization G2 Esports entered into a partnership with the spirits brand Jägermeister in May 2023.
- G2 Esports has entered a partnership with spirits brand Jägermeister, marking the liquor company's first-ever sponsorship deal within the esports industry.
- The partnership includes the creation of an original content series, social media marketing, and brand placement on G2 Esports jerseys, subject to regional league restrictions on alcohol advertising.
- The companies scheduled a launch activation event, the 'Jägermeister x G2 Party,' for May 12, 2023, at the 26 Leake Street venue in London.
Cloud9 Strengthens Partnership Team With New Hires
The Los Angeles-based esports organization Cloud9 has expanded its internal partnerships department with the appointment of two new managers, Meghan Anderson Luo and Brian Tran.
- Cloud9 has expanded its partnerships department by hiring Meghan Anderson Luo as a partnerships manager and Brian Tran as a partnerships account manager.
- Meghan Anderson Luo joins Cloud9 from King and Country, bringing prior experience from Immortals, where she served as a partnerships activations manager and partnership coordinator.
- Brian Tran joins the organization after previously holding a similar role at Gen.G Esports for over a year.
Logitech G Named Official Peripherals and Headset Supplier for Valorant Champions Tour EMEA
Riot Games has officially designated Logitech G as the exclusive peripherals and headset supplier for the 2023 Valorant Champions Tour (VCT) EMEA.
- Logitech G has been named the official peripherals and headset supplier for the 2023 Valorant Champions Tour (VCT) EMEA.
- Under the partnership, Logitech G will provide equipment for coaching, training, and co-streaming rooms at the Messe Berlin Charlottenburg venue.
- The agreement includes support for the VCT Game Changers EMEA circuit throughout the 2023 season.
Beyond LCS Spring Split’s Record Low Viewership
The 2023 League of Legends Championship Series (LCS) Spring Split faced significant scrutiny following record-low viewership, with the title decider failing to surpass 300,000 peak concurrent viewers.
- Despite record-low peak viewership of under 300,000 for the 2023 LCS Spring Split finals, the event generated over $22 million in total media value for partners.
- Naming sponsor Grubhub accounted for 25% of the total media value generated during the broadcast, nearly doubling the average value generated by other individual sponsors.
- The LCS audience is highly global, with 59.22% of viewers based outside of the United States, including 40.78% from North America and 27.53% from Europe.
Swiss Watchmaker TISSOT Sponsors Edward Gaming
Swiss watchmaker Tissot has entered into a sponsorship agreement with the Chinese esports organization Edward Gaming (EDG), establishing itself as the team’s exclusive watch partner.
- Swiss watchmaker TISSOT has signed an exclusive partnership with the Chinese esports organization Edward Gaming (EDG) for its League of Legends Pro League (LPL) team.
- This deal marks the first time an LPL team has secured a sponsorship agreement with an international watch brand.
- The TISSOT brand will be featured on the left shoulder of EDG team jerseys, though players are not required to wear the watches during competitive matches.
LCS Opening Day: Sponsors and Partners 2023
The 2023 League of Legends Championship Series (LCS) season features a diverse roster of corporate partners, reflecting the continued integration of non-endemic and endemic brands within the North American esports ecosystem.
- The 2023 LCS Spring Finals are scheduled for April 8–9 at the PNC Arena in Raleigh, North Carolina, with ticket sales commencing January 26.
- Mastercard continues as a primary partner, serving as the presenting partner for opening day, the opening ceremony, and the 'Player of the Week' sweepstakes.
- GrubHub has been named the presenting sponsor for both the LCS Spring Finals and the LCS Championship, featuring viewer-focused activations like 'Delivering the Win' promo codes and Hextech Chest giveaways.
LEC Season Finals to be Held in Montpellier, France
The League of Legends EMEA Championship (LEC) has announced that its 2023 season finals will take place in Montpellier, France.
- The League of Legends EMEA Championship (LEC) will host its 2023 season finals at the Arena Montpellier in Montpellier, France.
- Arena Montpellier has a seating capacity ranging from 10,000 to 14,000 spectators depending on the event configuration.
- The 2023 LEC format has been updated to feature a single season final that serves as a qualifier for the League of Legends World Championship.
G2 Esports Names Alban Dechelotte Permanent CEO
G2 Esports, a Berlin-based esports organization, has formalized its executive leadership team by appointing Alban Dechelotte as permanent chief executive officer.
- G2 Esports has appointed Alban Dechelotte as permanent CEO, following his tenure as interim CEO since the September 2022 resignation of founder Carlos ‘Ocelote’ Rodriguez.
- Sabrina Ratih has been appointed as the new Chief Operating Officer of G2 Esports, joining the organization after a seven-year executive tenure at Red Bull Media House.
- Philippe Adam has been officially confirmed as the Chief Financial Officer of G2 Esports, a role he has held since joining the company in June 2022.
Guild Esports Promotes Jasmine Skee to CEO
Guild Esports, a publicly traded organization listed on the London Stock Exchange and OTCQB, has restructured its senior leadership team to support its strategic growth objectives.
- Guild Esports has promoted former Chief Marketing Officer Jasmine Skee to the position of CEO, effective January 2023.
- Skee succeeds co-founder Kal Hourd, who announced his departure from the company in December 2022.
- The organization added three new senior leaders: Luke Jones as director of esports and gaming, Nick Westwood as senior vice president of creative and strategy, and Georgia Morison as head of events and HQ.
Wemade Makes Strategic Investment in DRX
South Korean game developer Wemade Co., Ltd. has finalized a strategic investment in the professional esports organization DRX.
- South Korean game developer Wemade has made a strategic investment in the esports organization DRX, though the specific financial terms of the deal were not disclosed.
- Wemade intends to leverage this partnership to onboard DRX’s intellectual property and gain access to the organization’s 3.7 million-strong fanbase.
- The investment aligns with Wemade’s ongoing push to promote its blockchain-based NFT platform, WEMIX.
EA VP of Esports Brent Koning Exits Company
Brent Koning has departed Electronic Arts after a tenure of more than six years, during which he played a significant role in the company’s competitive gaming division.
- Brent Konig has departed Electronic Arts after more than six years of service, most recently holding the position of Vice President of Esports.
- In his final role, Konig oversaw EA’s competitive gaming portfolio, including titles such as Apex Legends and FIFA, from the company’s London offices.
- Konig was promoted to his most recent VP of Esports role in May 2022, following a year as VP of FIFA competitive gaming based in Redwood, California.