Shikenso Analytics
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Shikenso Analytics is a sponsorship analytics company that measures media exposure and return on investment across media types, including esports and gaming. It publishes media value analyses of events such as Worlds 2023.
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Worlds 2023: Media Value Analysis
The 2023 League of Legends World Championship, hosted in South Korea, generated approximately €133 million ($144.5 million USD) in total media value for event sponsors.
- The 2023 League of Legends World Championship generated a total media value of approximately $144.5M (€133M) for event sponsors.
- Co-streams were a significant driver of engagement, accounting for 45% of the total media value generated during the tournament.
- Amazon Web Services (AWS) was the top-performing brand, securing an estimated $24.4M (€22.6M) in media value, followed by Mercedes-Benz and Red Bull.
Shikenso AnalyticsDec 2023