Red Bull
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Documents about Red Bull
Red Bull Wololo: El Reinado 2024
Red Bull has announced the return of its premier Age of Empires LAN tournament series, titled Red Bull Wololo: El Reinado.
- Red Bull will host the seventh edition of its Age of Empires LAN tournament, titled 'Red Bull Wololo: El Reinado,' from October 3–6, 2024, at Castillo de Almodóvar del Río in Cordoba, Spain.
- The tournament will feature competition across four titles: Age of Empires I, Age of Empires II, Age of Empires IV, and Age of Mythology: Retold.
- Official qualifiers for the event begin on April 30, with specific qualification processes tailored to each game, including online tournaments, in-game ladder rankings, and direct invites for reigning champions.
Riot Promotes David Mulhall Global Head of Esports Partnerships and Business Development
Riot Games has promoted David Mulhall to the position of Global Head of Esports Partnerships and Business Development.
- Riot Games has promoted David Mulhall to Global Head of Esports Partnerships and Business Development to oversee sponsorship strategy across its global and regional esports ecosystems.
- Mulhall will lead partnership efforts for Riot's primary titles, including League of Legends Esports, Valorant Champions Tour, and Teamfight Tactics Esports.
- Since joining Riot in 2020, Mulhall has been instrumental in securing and expanding partnerships with major brands including Mastercard, Red Bull, AWS, HP, OMEN, and HyperX, which have collectively generated hundreds of millions in revenue.
Top Energy Drinks in Twitch Chat: February 2024
Energy drink brands continue to maintain a significant presence in Twitch chat discourse, driven largely by strategic partnerships with sponsored creators and esports organizations.
- Red Bull leads energy drink brand mentions on Twitch with 189,000 unique mentions in February 2024, reflecting a growth of 41,000 mentions since September 2022.
- Monster Energy follows as the second most-mentioned brand with 156,000 Twitch chat mentions, driven by deep integration into esports teams and in-game branding like Call of Duty: Warzone skins.
- Gamer Supps reached 19,600 Twitch chat mentions in February 2024, bolstered by its 2022 acquisition by streamer JSchlatt and strategic sponsorships of popular Vtubers.
Akshon Media Partners With Evil Geniuses
Vancouver-based content production company Akshon Media has entered into a partnership with the Los Angeles-based esports organization Evil Geniuses to serve as its official media partner for the 2024 calendar year.
- Vancouver-based content production company Akshon Media has been named the official media partner for the esports organization Evil Geniuses for the 2024 calendar year.
- The partnership involves Akshon Media producing content for Evil Geniuses' Valorant Champions Tour (VCT) Americas team, as well as materials celebrating the organization's 25th anniversary.
- Deliverables under the agreement include hype videos, trailers, team photography, and social media content, though financial terms of the deal were not disclosed.
OverActive Media Partners With SCUF, Blacklyte
Canadian esports organization OverActive Media has expanded its commercial portfolio through a new partnership with the gaming lifestyle brand Blacklyte and the renewal of a long-standing agreement with gaming peripherals manufacturer SCUF Gaming.
- OverActive Media has signed a new partnership with gaming furniture and accessory brand Blacklyte and renewed its long-standing agreement with controller manufacturer SCUF Gaming.
- The Blacklyte partnership includes naming rights to OverActive’s 'Creator Lab' content studio and branding across Toronto Ultra and other company assets.
- Both Blacklyte and SCUF Gaming will feature on-site integrations and activations at the Toronto Ultra Major III tournament, scheduled for April 12 – May 19, 2024.
Cloud9 Esports Appoints Tim Mulligan to VP, Head of Sales
Cloud9 Esports has appointed Tim Mulligan as its new Vice President and Head of Sales, effective January 2024.
- Cloud9 Esports has appointed Tim Mulligan as its new VP, Head of Sales, effective January 2, 2024.
- Mulligan joins Cloud9 from XSET, where he previously served as VP, Head of Sales for over a year.
- In his new role at Cloud9, Mulligan is responsible for revenue generation, sponsor relationship management, strategic planning, and brand representation.
Revenant Esports Partners With ViewSonic
The India-based esports organization Revenant Esports has entered into a strategic partnership with the global visual solutions company ViewSonic.
- India-based organization Revenant Esports has entered into a partnership with global visual solutions company ViewSonic.
- ViewSonic will serve as the official monitor partner for Revenant Esports, providing hardware for the organization's professional players.
- The collaboration includes the integration of ViewSonic branding on team jerseys, as well as on the organization's social media and streaming platforms.
Worlds 2023: Media Value Analysis
The 2023 League of Legends World Championship, hosted in South Korea, generated approximately €133 million ($144.5 million USD) in total media value for event sponsors.
- The 2023 League of Legends World Championship generated a total media value of approximately $144.5M (€133M) for event sponsors.
- Co-streams were a significant driver of engagement, accounting for 45% of the total media value generated during the tournament.
- Amazon Web Services (AWS) was the top-performing brand, securing an estimated $24.4M (€22.6M) in media value, followed by Mercedes-Benz and Red Bull.
Tundra Esports CEO Carleton Curtis to Step Down
Carleton Curtis is set to depart from his leadership positions at Tundra Esports and its parent company, Sandstorm Media Group, effective at the end of 2023.
- Carleton Curtis will step down as CEO of Tundra Esports and executive chairman of its parent company, Sandstorm Media Group, at the end of 2023.
- Tundra Esports co-founder Maxim Demin will assume the leadership role following Curtis' departure.
- Curtis joined Tundra Esports as interim CEO and executive board member in February 2023, having previously served as a non-executive board member for Sandstorm Media Group since December 2021.
Shikenso Analytics Partners With FURIA, Turtle Beach
Shikenso Analytics, a Germany-based firm specializing in gaming and esports data, has expanded its client portfolio through new partnerships with the Brazilian esports organization FURIA and the peripherals manufacturer Turtle Beach.
- Shikenso Analytics has entered into new partnerships with Brazilian esports organization FURIA and peripherals manufacturer Turtle Beach to provide AI-driven marketing and sponsorship analytics.
- The partnerships will utilize Shikenso’s tools to evaluate the performance and effectiveness of sponsorships across social media, streaming platforms, and broadcast interactions.
- Financial terms for the agreements with FURIA and Turtle Beach were not disclosed.
Street Fighter 6 and EVO Boost Fighting Games Viewership
The fighting game genre is experiencing a significant transition from a niche community to a mainstream esports force, driven largely by the successful launch of Street Fighter 6 and the record-breaking performance of the Evolution Championship Series (EVO).
- EVO 2023 achieved a record-breaking peak viewership of over 399,000 concurrent viewers, representing a 106% increase in hours watched compared to 2022 and a 972% increase since 2017.
- Street Fighter 6 was the primary driver of EVO 2023's success, accounting for one-third of the event's total hours watched and attracting 7,021 of the tournament's 9,000 total participants.
- Street Fighter 6 significantly impacted the fighting game genre's Q2 performance, accounting for nearly 50% of all hours watched on live-streaming platforms despite being available for less than one month of that quarter.
G2 Esports, Ralph Lauren Drop 'G2 X Ralph Lauren' Capsule
G2 Esports has launched a collaborative apparel capsule with luxury fashion brand Ralph Lauren, marking a significant expansion of their ongoing partnership.
- G2 Esports and Ralph Lauren have launched a co-branded apparel capsule collection, marking a new phase in their partnership that began in June 2021.
- The collection features a newly designed 'G2 X Ralph Lauren' crest and includes t-shirts, polo shirts, hoodies, tracksuits, and caps.
- The apparel will be worn by G2 Esports athletes and creators, with an official debut scheduled for the League of Legends EMEA Championship (LEC) Summer Playoffs in Berlin.