Red Bull
Company
48 documents in the library are about Red Bull, from writers such as The Esports Advocate, Stream Hatchet and Shikenso Analytics. Each has a summary and key insights with the page they come from.
Connections
The documents about Red Bull on the inner ring, the other games and companies they name on the outer one. Select a cover to see it up close and open it in a new tab; drag to move, pinch or Ctrl + scroll to zoom.
Key figures from the reports
Tyson 'TenZ' Ngo, a prominent Valorant professional with over 14 million social media followers, has joined the Red Bull athlete roster.
The Esports Advocate, 2025 · Valorant Star TenZ Joins Red Bull Athlete Roster
Amazon Web Services (AWS) was the top-performing brand, securing an estimated $24.4M (€22.6M) in media value, followed by Mercedes-Benz and Red Bull.
Shikenso Analytics, 2023 · Worlds 2023: Media Value Analysis
On Steam
Steam estimates as of 9 Oct 2026. Revenue is premium revenue on Steam only: game sales, without DLC.
- Revenue as developer
- $0
- 1 games
- Units sold
- 490
- as publisher or developer
Red Bull’s best-selling games on Steam
| Game | Released | Share of the best seller | Revenue | Units |
|---|---|---|---|---|
| Red Bull Doodle Art - Global VR GalleryDeveloper | 2017 | — | 490 |
Documents about Red Bull
How Esports Events Became Live Entertainment Platforms
Major esports tournaments have evolved from niche competitive broadcasts into comprehensive live entertainment platforms.
- Major esports tournaments have evolved into comprehensive live entertainment platforms that integrate arena production, music, creator culture, and fan festivals to drive commercial value beyond the competition itself.
- The 2024 League of Legends World Championship reached a peak of 6.94 million concurrent viewers during the Grand Final, followed by 6.7 million peak viewers for the 2025 edition.
- Esports organizers are increasingly adopting traditional sports models, such as structured international league calendars and 'big fight' pre-match spectacles, to increase cultural relevance and sponsorship appeal.
G2 Launches Performance Lab With Red Bull Backing
G2 Esports has established the G2 Performance Lab, a specialized research and innovation platform supported by Red Bull, aimed at professionalizing athlete development within the esports industry.
- G2 Esports has launched the G2 Performance Lab, a research and innovation platform supported by Red Bull to apply scientific methods to professional esports athlete development.
- The initiative focuses on four core pillars: coaching and coach development, training design and delivery, player development, and performance health and support systems.
- Led by Performance Lab Director Ismael Pedraza-Ramirez, the lab will collaborate with academic institutions including the German Sport University Cologne and Vrije Universiteit Brussel.
Asian Champions League 2026: Performance Report
The 2026 Asian Champions League (ACL), organized by Hero Esports, concluded its second edition with significant viewership metrics, reporting over 380 million total play views and nearly 23 million hours watched.
- The 2026 Asian Champions League (ACL) generated over 380 million total play views and nearly 23 million hours watched across its 24-day duration.
- The tournament, held in Shanghai from May 1 to May 24, 2026, featured competition in Dota 2, Counter-Strike 2, and Mobile Legends: Bang Bang.
- Winners of the three titles—Vici Gaming (Dota 2), LVG (Counter-Strike 2), and GZG (Mobile Legends: Bang Bang)—all secured qualification paths to the 2026 Esports World Cup in Paris.
G2 Esports Selects Skin.Club as CS2 Skin Partner
G2 Esports has officially entered into a partnership with the Counter-Strike 2 skin platform Skin.Club.
- G2 Esports has entered a partnership with the Counter-Strike 2 skin platform Skin.Club, designating the company as its official skin partner.
- The agreement includes prominent logo placement on G2’s Counter-Strike 2 team jerseys.
- The collaboration will extend beyond branding to include joint content production and the development of live fan experiences.
Black Molly Entertainment Partners With ASUS Republic of Gamers
Black Molly Entertainment (BME), a Sweden-based organizer of tournaments and festivals, has entered into a strategic partnership with ASUS Republic of Gamers (ROG) for the remainder of 2026.
- Sweden-based tournament and festival organizer Black Molly Entertainment (BME) has entered a strategic partnership with ASUS Republic of Gamers (ROG) for the remainder of 2026.
- ASUS ROG will serve as a main partner for BME properties including the LAN event Glitched, the esports channel Esportstudion, and the boutique gaming event Red Bull GIBAWAY.
- ASUS ROG will act as the title sponsor for Journey, a competitive Counter-Strike LAN tournament organized by BME.
Streams Charts Partners With Get In
Streams Charts, a livestreaming analytics platform owned by the Ukraine-based company AWERTI, has entered into a strategic partnership with Get In, a UK-based creative marketing agency.
- Livestreaming analytics platform Streams Charts has entered a partnership with the UK-based creative marketing agency Get In.
- Under the agreement, Get In will utilize data from Streams Charts and Esports Charts to inform its gaming and esports marketing and social media campaigns.
- The financial terms of the partnership between the two companies were not disclosed.
NODWIN Reveals OnePlus Android BGMI Masters Series Details
NODWIN Gaming has announced the details for the fourth season of the Battlegrounds Mobile India Masters Series (BGMS), a prominent esports tournament based in India.
- NODWIN Gaming has announced Season 4 of the Battlegrounds Mobile India Masters Series (BGMS), which will air live on Star Sports Khel and JioHotstar until September 14, 2025.
- The tournament features a total prize pool of INR 1.5 crore (approximately $171,330 USD).
- OnePlus returns as the title sponsor and official smartphone partner, with Android serving as the co-title sponsor for the second consecutive year.
Shikenso Analytics Extends FURIA Partnership for Two Years
Brazilian esports organization FURIA has extended its partnership with AI-powered sponsorship analytics provider Shikenso Analytics for an additional two years.
- Brazilian esports organization FURIA has renewed its partnership with AI-powered analytics provider Shikenso Analytics for an additional two years.
- The agreement focuses on utilizing Shikenso’s technology to track, measure, and optimize sponsor visibility across digital platforms, including Twitch and YouTube.
- FURIA’s CMO, Pedro Lopes, stated that the partnership is essential for providing transparent data on partner ROI and identifying new growth opportunities.
Evolution Championship Series Details Partner Activations and More for Vegas
The Evolution Championship Series (Evo) has finalized plans for its 2025 flagship event, scheduled for August 1–3 at the Las Vegas Convention Center.
- The Evolution Championship Series (Evo) will take place at the Las Vegas Convention Center from August 1–3, 2025, featuring participants from over 60 countries and an expected attendance of tens of thousands.
- Organizers project a global viewership of more than 6.5 million fans for the event, which includes eight core Arena game titles and various extended lineup tournaments.
- Chipotle is implementing an interactive 'Burrito Meter' on Twitch and providing free entrée cards for tournament performance, while also operating a 'Burrito Bus' for event transportation.
Valorant Star TenZ Joins Red Bull Athlete Roster
Tyson "TenZ" Ngo, a prominent professional Valorant player, has officially joined the Red Bull athlete roster.
- Tyson 'TenZ' Ngo, a prominent Valorant professional with over 14 million social media followers, has joined the Red Bull athlete roster.
- The partnership was brokered by the talent representation firm Prodigy Agency.
- As a Red Bull athlete, TenZ will utilize Red Bull Media House resources to produce high-quality content, including documentaries, video features, and live streams.
Riot Games Taps T/SQUARED for Strategic EMEA Commercial Partnership
Riot Games has entered into a strategic commercial partnership with T/SQUARED, a marketing agency established by TEAM Group in 2023.
- Riot Games has appointed T/SQUARED, a marketing agency under TEAM Group, as its primary commercial partner for the League of Legends EMEA Championship (LEC) and the VALORANT Champions Tour (VCT) EMEA.
- T/SQUARED will lead sponsorship sales and business development efforts for both leagues, including all related esports events and official broadcast feeds.
- The partnership aims to drive commercial growth across the EMEA region by leveraging T/SQUARED's expertise to secure new brand agreements.
ESL FACEIT Group Partners With Red Bull for DreamHack
The ESL FACEIT Group (EFG) has entered into a strategic partnership with Red Bull, designating the energy drink brand as the official energy drink partner of the DreamHack festival series.
- ESL FACEIT Group (EFG) has named Red Bull the official energy drink partner of its DreamHack festival series.
- The partnership will debut at DreamHack Dallas, scheduled for May 23–25, 2025, at the Kay Bailey Hutchison Convention Center.
- Red Bull will operate a booth and host the Red Bull Home Ground US Qualifier for Valorant during the Dallas event.