Cloud9 Esports Appoints Tim Mulligan to VP, Head of Sales

Cloud9 Esports has appointed Tim Mulligan as its new Vice President and Head of Sales, effective January 2024. This strategic hire aims to bolster the organization’s revenue generation, sponsor relationship management, and brand representation efforts. Mulligan brings over 25 years of industry experience to the Los Angeles-based organization, having previously held senior sales and account management roles at XSET and 100 Thieves.

Mulligan’s professional background includes extensive experience in gaming, marketing, and public relations, with past tenures at major media and gaming entities such as Warner Media, Electronic Arts, and THQ. During his recent tenure at XSET, he was instrumental in securing high-profile partnerships with organizations including the NFL, Google, the Boston Red Sox, and MGM Studios. His expertise in navigating complex commercial landscapes is expected to support Cloud9’s ongoing efforts to maintain and expand its corporate partnerships.

Cloud9 currently maintains a competitive presence in major esports titles, including League of Legends, Valorant, and Counter-Strike 2. The organization’s existing commercial portfolio features diverse partnerships with brands such as Red Bull, Kia, and Secretlab, as well as recent collaborative merchandise initiatives. By integrating Mulligan into its leadership team, Cloud9 seeks to leverage his proven track record in securing and managing high-value commercial deals to sustain its position within the North American esports market.