Skip to main content

HoYoverse

Company

Documents about HoYoverse

Cover of TWIG #302 Epic Legal Showdowns, Ubisoft Woes, and MMO Thrills
61 min
Deconstructor of Fun61 min

TWIG #302 Epic Legal Showdowns, Ubisoft Woes, and MMO Thrills

The global video game industry is currently navigating a period of significant structural volatility, characterized by shifting consumer ownership rights, evolving hardware paradigms, and the struggle to balance profitability with creative output.

  • Western AAA publishers are struggling to replicate the dual-skew mobile and PC development models mastered by Eastern firms like HoYoverse, whose title Genshin Impact has generated over $4 billion in mobile revenue.
  • The industry is shifting from aggressive expansion to cautious portfolio management as developers face audience cannibalization and the rising costs of maintaining high-fidelity gaming experiences.
  • Major publishers are increasingly leveraging artificial intelligence to reduce headcounts and bolster profit margins, contributing to a period of structural volatility and internal instability at firms like Ubisoft.
Deconstructor of FunOct 2024
Cover of Week in Mobile Games E30 - Ubisoft's woes and Genshin Impact hits $6bn in four years(!)
36 min
PocketGamer.biz36 min

Week in Mobile Games E30 - Ubisoft's woes and Genshin Impact hits $6bn in four years(!)

Ubisoft currently faces a period of profound instability characterized by a 20 percent decline in share price, driven by the strategic delay of Assassin’s Creed Shadows and the underwhelming commercial performance of Star Wars Outlaws.

  • Genshin Impact has generated $6.3 billion in lifetime revenue over four years, demonstrating the long-term viability of mobile live-service titles despite a recent dip in annual earnings due to market saturation.
  • Ubisoft is facing significant financial instability, marked by a 20 percent share price decline following the delay of Assassin’s Creed Shadows and the poor commercial performance of Star Wars Outlaws.
  • Dungeon & Fighter Mobile has emerged as a major revenue driver, securing over $800 million in gross revenue within its first four months in the Chinese market.
PocketGamer.bizSep 2024
Cover of Is Zenless Zone Zero FLOP or NOT?
46 min
Two & a Half Gamers46 min

Is Zenless Zone Zero FLOP or NOT?

Zenless Zone Zero represents a significant shift in the trajectory of HoYoverse titles, failing to replicate the explosive financial success and player engagement levels established by predecessors like Genshin Impact and Honkai: Star Rail.

  • Zenless Zone Zero is underperforming commercially compared to HoYoverse predecessors Genshin Impact and Honkai: Star Rail, failing to achieve similar levels of financial success and player engagement.
  • The game suffers from a core gameplay loop that feels derivative in a saturated market, leading to diminishing returns despite high production values and fluid combat.
  • Player retention is negatively impacted by tedious, mandatory puzzle-based mini-games that frequently interrupt the primary combat experience.
Two & a Half GamersJul 2024
Cover of TWiG #291 Valve Salaries, Leaked MiHoYo Strategy, and Failing Disney IPs!
68 min
Deconstructor of Fun68 min

TWiG #291 Valve Salaries, Leaked MiHoYo Strategy, and Failing Disney IPs!

The global video game industry is currently navigating a period of significant structural transition, characterized by shifting demographic preferences and the struggle to balance traditional monetization with emerging subscription models.

  • The global video game industry is projected to grow from $200 billion in 2022 to $307 billion by 2027, driven primarily by Gen Alpha and Gen Z preferences.
  • Valve’s 2021 operational data highlights extreme profitability, with a lean staff of 336 employees earning an average annual compensation of $1.32 million, though this model limits the company's ability to scale.
  • Subscription-based models like Microsoft's Game Pass have yet to achieve the mass-market adoption necessary to replace traditional hardware-centric revenue strategies.
Deconstructor of FunJul 2024
Cover of 3 life changing UA tips from 2023, how to revert ad apocalypse? Review Radar vol 3 (#95)
69 min
Two & a Half Gamers69 min

3 life changing UA tips from 2023, how to revert ad apocalypse? Review Radar vol 3 (#95)

The mobile gaming industry is currently navigating a period of significant structural adjustment, characterized by a shift toward rapid creative iteration and the optimization of monetization stacks in response to declining ad performance.

  • Regulatory and platform changes in 2023 caused eCPM drops between 15% and 45%, necessitating a shift toward more aggressive monetization and creative optimization.
  • Integrating hyper-casual mini-games directly into core products helps align creative assets with gameplay, effectively reducing user churn.
  • Publishers can increase total ad impressions by up to 20% by embedding placements within live-ops events that offer progression speed-ups rather than resource-based rewards.
Two & a Half GamersJan 2024
Cover of Zenless Zone Zero: First look! Everything we know from Closed Beta (#88)
48 min
Two & a Half Gamers48 min

Zenless Zone Zero: First look! Everything we know from Closed Beta (#88)

HoYoverse continues to solidify its dominance in the global gaming market by applying a highly refined, high-production-value gacha model to its latest title, Zenless Zone Zero.

  • HoYoverse employs a standardized, highly profitable template for its gacha-based titles, allowing the company to develop new games in roughly half the time required by Western studios.
  • Zenless Zone Zero utilizes a gacha monetization model identical to Honkai: Star Rail, featuring a 1% base pull rate for top-tier characters and a pity system that guarantees an S-rank character after 50 pulls.
  • The game features a complex progression system with six equipment slots and randomized stats, requiring players to repeatedly farm artifacts to achieve optimal character builds.
Two & a Half GamersDec 2023
Cover of How Honkai: Star Rail Reveals Cracks in the HoYoverse
Article

How Honkai: Star Rail Reveals Cracks in the HoYoverse

Honkai: Star Rail represents a significant commercial milestone for miHoYo, successfully revitalizing the mobile turn-based RPG genre and generating over $1 billion in revenue.

  • Honkai: Star Rail (HSR) has failed to drive incremental revenue for miHoYo, as its launch resulted in significant cannibalization of Genshin Impact's player base and revenue.
  • Total monthly portfolio revenue for miHoYo has returned to pre-HSR levels, indicating that HSR is primarily shifting existing player spending rather than expanding the company's total earnings.
  • HSR’s revenue efficiency is relatively low, with its first two months of revenue ($256M) only marginally outperforming Genshin Impact’s launch period ($235M) by a factor of 1.1x.
NaavikSep 2023
Cover of National Student Esports Renews Partnership With HoYoverse
Article

National Student Esports Renews Partnership With HoYoverse

National Student Esports (NSE) has renewed its partnership with HoYoverse, the developer behind the popular open-world action RPG Genshin Impact.

  • National Student Esports (NSE) has renewed its partnership with HoYoverse for the 2023/24 academic year.
  • The agreement allows NSE to utilize the game Genshin Impact to host various challenges, activities, and events throughout the academic year.
  • Under the partnership, NSE will provide support for third-party partners to host their own independent Genshin Impact events.
The Esports AdvocateSep 2023
Cover of The Rise of China: Dominant western game developers may fall to Asian competitors like HoYoverse
5 min
GameMakers5 min

The Rise of China: Dominant western game developers may fall to Asian competitors like HoYoverse

The global gaming landscape is undergoing a structural shift as established Western incumbents face increasing pressure from highly efficient, capital-intensive competitors based in China.

  • Western gaming incumbents face a structural threat over the next 5–10 years from Chinese competitors like HoYoverse, Lilith, and Game Science that utilize superior operational efficiency and aggressive capital deployment.
  • Chinese firms are successfully challenging traditional powerhouses like Blizzard and Rockstar by applying their mastery of mobile-centric live-service operations to high-definition console and PC gaming.
  • The industry is shifting away from an era of excess and zero-interest-rate policies, favoring companies that can maintain high-revenue titles like Genshin Impact and Honkai: Star Rail through massive annual development budgets.
GameMakersMay 2023
Cover of Market Wire: Honkai Star Rail is the #1 Game in the World
Article

Market Wire: Honkai Star Rail is the #1 Game in the World

The mobile gaming landscape is experiencing a significant shift as HoYoverse’s latest title, Honkai Star Rail, has ascended to the top position in both global downloads and revenue.

  • HoYoverse's Honkai Star Rail reached the #1 position globally for both downloads and revenue as of May 2023.
  • Honkai Star Rail is generating an estimated $4 million to $5 million in net daily revenue during its early launch period.
  • The global mobile revenue landscape is currently dominated by a competition between Tencent and HoYoverse, with each company holding two titles in the top 10 worldwide revenue rankings.
GameMakersMay 2023