Skip to main content

Player Behavior reports and market data

649 documents·113 writers·7,946 charts and tables

Documents

Cover of French People and Video Games: November 2022
Report31 pages

French People and Video Games: November 2022

Video games have become a cornerstone of French culture, engaging 37.4 million individuals, or 53 percent of the total population, as of late 2022.

  • As of November 2022, 37.4 million people—representing 53 percent of the French population—are active video game players.
  • Gaming is a primary social activity in France, with 60 percent of players engaging in multiplayer experiences and 72 percent of the public viewing the hobby as family-friendly.
  • Parental involvement is high, with 64 percent of parents playing games with their children and utilizing PEGI ratings and console controls to manage content and screen time.
SELL – Syndicat des Éditeurs de Logiciels de LoisirsNov 2022
Cover of Analyzing the Consumer and Market Impacts of Chinese Games Market Policies
Report29 pages

Analyzing the Consumer and Market Impacts of Chinese Games Market Policies

China’s gaming market, the largest in the world by revenue and player count, is currently defined by a complex and increasingly restrictive regulatory environment.

  • Chinese gaming giants like Tencent and NetEase are aggressively expanding internationally through studio acquisitions and global publishing labels to mitigate domestic regulatory volatility.
  • Government regulations restrict users under 18 to one hour of gaming on weekend and holiday evenings, a policy that threatens the long-term pipeline of players and esports talent despite minor spending accounting for less than 2% of major firms' revenue.
  • The game licensing process now utilizes a rigorous scoring system evaluating societal values and cultural propagation, following a nine-month approval freeze that ended in early 2022.
NewzooNov 2022
Cover of Designing Heartbreak, Propaganda and Death - Extra Credits Gaming
10 min
Extra Credits10 min

Designing Heartbreak, Propaganda and Death - Extra Credits Gaming

Game design can transcend simple mechanics by utilizing mathematical equations to foster genuine emotional connections and narrative depth.

  • Game designers should replace static affinity variables with dynamic systems featuring diminishing returns and decay rates to simulate the effort required in real-world relationships.
  • Mathematical models in strategy games function as ideological statements, where the weighting of policy variables dictates whether populations act as rational collectives or manipulatable mobs.
  • By adjusting how propaganda and benefits influence outcomes, developers can force players into specific roles like the benevolent leader or tyrant to elicit distinct emotional responses.
Extra CreditsOct 2022
Cover of Why Everyone Wants To Make Games But Nobody Does (My Response to @Space Dodo)
8 min
Thomas Brush8 min

Why Everyone Wants To Make Games But Nobody Does (My Response to @Space Dodo)

The primary barrier preventing aspiring developers from releasing games is not a lack of technical skill or access to tools, but rather personal insecurity.

  • The primary obstacle to releasing games is personal insecurity rather than a lack of technical skill or access to development tools.
  • Developers should leverage external resources like the Unity Asset Store or TurboSquid to fill creative gaps rather than attempting to build every component from scratch.
  • Comparing indie projects to AAA titles with massive funding is a flawed metric; success should instead be benchmarked against other indie games with similar budget constraints and scope.
Thomas BrushOct 2022
Cover of How to Encourage Social and Emotional Learning In-Game in a Data and Research Driven Manner
33 min
Game Developers Conference33 min

How to Encourage Social and Emotional Learning In-Game in a Data and Research Driven Manner

The integration of social and emotional learning (SEL) into online gaming environments offers a transformative alternative to traditional punitive moderation.

  • Star Stable Online implemented an AI-driven intervention system that reduced harmful in-game messages by 5% with 98% statistical confidence.
  • The intervention replaced traditional punitive bans with real-time, non-judgmental prompts that encouraged self-reflection, empathy, and social awareness.
  • To ensure accuracy, the team customized their AI model by training it on community-specific data, preventing misinterpretations of game-specific slang like horse breeds or levels.
Game Developers ConferenceOct 2022
Cover of Do Emotes Make Us Worse People? - Extra Credits Gaming
10 min
Extra Credits10 min

Do Emotes Make Us Worse People? - Extra Credits Gaming

Emotes in competitive multiplayer games frequently function as tools for harassment rather than communication, contributing significantly to toxic gaming environments.

  • Internal analysis indicates that approximately 80 percent of emote usage in competitive multiplayer games is intended to grief or belittle opponents rather than facilitate positive communication.
  • Developers inadvertently encourage toxic behavior by including emotes specifically designed for mockery, such as chicken or poop icons, which serve as a tacit endorsement of harassment.
  • Even positive-intent emotes, such as a thumbs-up or 'well-played' gesture, are frequently weaponized through sarcasm to undermine sportsmanship in competitive environments.
Extra CreditsOct 2022
Cover of Store Intelligence Data Digest: Q4 2022
Report69 pages

Store Intelligence Data Digest: Q4 2022

The fourth quarter of 2022 delivered a nuanced portrait of the mobile-app ecosystem, tracking download activity across the world’s two dominant storefronts and highlighting shifts in consumer preference.

  • Global mobile app installs remained stable at 35.5 billion in Q4 2022, with the Apple App Store growing 2.4% to 8.1 billion downloads while Google Play contracted 0.9% to 27.5 billion.
  • Meta maintained significant market influence, with Instagram reclaiming the top-ranked global position and Meta’s portfolio occupying half of the top-ten most downloaded apps.
  • The FIFA World Cup drove massive engagement in sports gaming, resulting in quarter-over-quarter growth of 136% for FIFA Mobile and 112% for Soccer Super Star.
Sensor TowerOct 2022
Cover of The State of Social Apps in Europe 2022
Report29 pages

The State of Social Apps in Europe 2022

The European social application market in 2022 was characterized by a significant shift from rapid user acquisition toward aggressive monetization and the rise of niche, authenticity-driven platforms.

  • European social app consumer spending reached $830 million in the first ten months of 2022, marking an 86% year-over-year increase.
  • TikTok dominated the European market in 2022 but saw its revenue growth decelerate by the third quarter, indicating a maturing market.
  • The barrier to entry for top-tier App Store rankings decreased, with the required download threshold falling 30% compared to 2019.
Sensor TowerSep 2022
Cover of How Games Twist Probability - Extra Credits Gaming
9 min
Extra Credits9 min

How Games Twist Probability - Extra Credits Gaming

The application of probability in game design serves as a critical tool for shaping player emotion and engagement.

  • Designers manipulate player emotion by exploiting the gap between human intuition and mathematical reality, as demonstrated by the Monty Hall problem where most people incorrectly perceive a 50/50 chance instead of the actual two-thirds probability of winning when switching.
  • Probability presentation dictates whether a game feels like a rational, transparent puzzle or an emotional, high-stakes gamble.
  • Systems like critical hits are often mathematically equivalent to flat damage increases, but designers present them as high-variance events to foster a greater sense of player power.
Extra CreditsAug 2022
Cover of Designing Around Rage - Extra Credits Gaming
8 min
Extra Credits8 min

Designing Around Rage - Extra Credits Gaming

The primary thesis of this analysis is that player frustration, or "tilt," often stems from a fundamental misunderstanding of the role of failure in game design.

  • Failure should be reframed as a neutral data point for testing hypotheses regarding strategy and mechanics rather than a personal judgment of skill.
  • Designers can mitigate player frustration by minimizing the time cost of failure through rapid respawn cycles.
  • Effective game design ensures players retain progress—such as knowledge, equipment, or unlocked paths—even after a loss to prevent demoralization.
Extra CreditsAug 2022
Cover of From Data to Development: Using Stats To Keep Up With Mobile Game Trends
20 min
PocketGamer.biz20 min

From Data to Development: Using Stats To Keep Up With Mobile Game Trends

The development process at Gameloft Toronto centers on a data-driven methodology designed to navigate the saturated mobile gaming market.

  • Gameloft Toronto mitigates investment risk by utilizing a 'no attachment' policy that allows for the early cancellation of underperforming projects based on objective data.
  • The studio validates market viability by combining internal consumer intelligence with third-party research from Sensor Tower and Game Refinery before committing to full-scale production.
  • The development pipeline uses Canadian consumer habits as a proxy for the broader North American market to test concepts and refine user experiences during soft launches.
PocketGamer.bizAug 2022
Cover of The Future of Sports Fandom: How Brands Can Engage Sports Fans in 2022 and Beyond
Report17 pages

The Future of Sports Fandom: How Brands Can Engage Sports Fans in 2022 and Beyond

The sports industry currently faces a critical inflection point as traditional viewership metrics decline and younger demographics, particularly Gen Z, demonstrate lower levels of avid sports fandom compared to previous generations.

  • Sports organizations must shift from passive, top-down broadcasting to active, digital-first engagement to combat declining viewership among younger demographics.
  • Formula 1’s focus on emotional, plot-driven storytelling via docuseries successfully attracted 200 million new fans, with nearly 50% of that audience under the age of 34.
  • Digital collectibles have proven to be a significant revenue driver, evidenced by NBA Top Shot generating nearly $1 billion in transaction volume.
We Are SocialJul 2022

Writers

Related topics