ReportSensor Tower
Store Intelligence Data Digest: Q4 2022
30 Sept 202269 pages~57 min full read
Global mobile app installs remained stable at 35.5 billion in Q4 2022, with the Apple App Store growing 2.4% to 8.1 billion downloads while Google Play contracted 0.9% to 27.5 billion.
See it on page 56Meta maintained significant market influence, with Instagram reclaiming the top-ranked global position and Meta’s portfolio occupying half of the top-ten most downloaded apps.
See it on page 6The FIFA World Cup drove massive engagement in sports gaming, resulting in quarter-over-quarter growth of 136% for FIFA Mobile and 112% for Soccer Super Star.
See it on page 19New viral titles saw explosive growth in Q4, led by Gas at 7,102% and Makeover Studio at 2,035% quarter-over-quarter growth in the United States.
See it on page 23TikTok, CapCut, and the casual game Stumble Guys emerged as the fastest-growing titles, reflecting a sustained consumer appetite for short-form video and casual gaming.
See it on page 10Regional trends significantly impacted global performance, such as Instagram leading Google Play with 116 million downloads in Asia and Stumble Guys achieving peak performance in Indonesia.
See it on page 63The fourth quarter of 2022 delivered a nuanced portrait of the mobile‑app ecosystem, tracking download activity across the world’s two dominant storefronts and highlighting shifts in consumer preference. Global install volume slipped marginally to 35.5 billion, a 0.1 % decline, while the Apple App Store posted a 2.4 % rise to 8.1 billion downloads and Google Play contracted 0.9 % to 27.5 billion. Instagram reclaimed the top‑ranked position worldwide, and Meta’s portfolio occupied half of the top‑ten list, underscoring the company’s entrenched influence. TikTok, CapCut and the newly launched game Stumble Guys emerged as the fastest‑growing titles, signaling continued appetite for short‑form video and casual gaming.
In the Asian market, video‑centric applications remained dominant. TikTok delivered roughly 29 million installs despite a 19 % quarter‑over‑quarter dip, while Instagram led Google Play with more than 116 million downloads, driven largely by India’s sizable user base. The FIFA World Cup spurred a surge in football‑related games, with FIFA Mobile and Soccer Super Star posting 136 % and 112 % QoQ growth respectively. New releases such as Gas (7,102 % QoQ in the United States), Makeover Studio (2,035 % QoQ) and MARVEL SNAP broke into the top‑20, and Ludo King amassed over 36 million Asian downloads.
Meta and Google continued to dominate the download landscape, with Meta recapturing the No. 1 slot on Google Play. Regional spikes, notably Stumble Guys’ peak performance in Indonesia, illustrate how localized trends can amplify global patterns. Overall, the quarter reflects a stable yet evolving market where established platforms retain supremacy while emerging titles and event‑driven spikes reshape the
