Market Forecast reports and market data
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Global Esports & Live Streaming Market Report 2022
The global esports and live streaming industry is undergoing a period of robust expansion, with total esports revenue projected to reach $1.38 billion in 2022 and an audience base of 532 million people.
- Global esports revenue is projected to reach $1.38 billion in 2022, with a total audience of 532 million, and is expected to grow to $1.86 billion by 2025.
- Sponsorship currently accounts for nearly 60% of total esports revenue, though organizations are shifting toward direct-to-fan models like digital merchandise and loyalty programs to improve financial sustainability.
- The live streaming audience is forecast to reach 1.41 billion by 2025, driven by the integration of non-gaming content and interactive features to boost user retention.
Southeast Asia’s Games Market
Southeast Asia represents one of the world’s fastest-growing video game markets, characterized by a young population, improving infrastructure, and a rapidly expanding digital economy.
- The Southeast Asian games market across six major countries generates approximately $5 billion in revenue from 270 million gamers and is projected to grow at a compound annual rate of 8.6% through 2025.
- Esports is a primary market driver, with over 200 million viewers and 60% of the regional gaming population expressing a strong interest in competitive play.
- Female gamers represent 40% of the total gaming population, with growth in this demographic outpacing the general market and reaching nearly 50% in Indonesia and Singapore.
Mobile Games on iOS: Winter Results and Forecasts for Spring 2022
This analysis examines the performance and distribution of iOS mobile applications during the winter of 2021–2022 while providing a strategic forecast for the spring 2022 season.
- Games accounted for 11.3% of all new iOS releases during the winter 2021–2022 period, significantly lower than the 81% share initially anticipated by pre-order data.
- Puzzle games were the most active gaming genre in winter 2021–2022, with approximately 2,200 new titles representing 17.1% of all game releases.
- Gaming is projected to dominate the spring 2022 release cycle, currently accounting for 82.4% of all apps in the pre-order phase.
Mobile Market Forecast 2022‑2026
The forecast projects a decisive shift in the global mobile app economy between 2022 and 2026, positioning the United States as the pre-eminent App Store market for both consumer spending and download volume, overtaking China for the first time.
- The United States is projected to overtake China as the global leader in both total consumer spending and download volume by 2026.
- Global mobile app market growth is expected to decelerate in 2022 due to macroeconomic headwinds before rebounding in 2023.
- The United States currently maintains the lead in Google Play revenue, while India holds the highest global adoption rates for mobile apps.
Brazil Games Industry Report 2022
Brazil has established itself as the preeminent games market in Latin America and the 12th largest globally, generating approximately USD 2.3 billion in 2021.
- Brazil is the 12th largest games market globally and the leader in Latin America, generating approximately USD 2.3 billion in 2021.
- The industry has experienced rapid expansion, with a 102% increase in active studios since 2018 and a 336% revenue increase in USD since 2015.
- The sector is shifting toward original intellectual property, with 93% of companies now focusing on proprietary IP rather than a pure service-provider model.
Global Games Market Report 2022
The global games market entered a corrective phase in 2022, with annual revenues projected to decline by 4.3% to $184.4 billion.
- The global games market is projected to decline 4.3% to $184.4 billion in 2022, marking a corrective phase after pandemic-driven expansion, before recovering to an estimated $211.2 billion by 2025.
- The industry maintains a massive global reach of 3.2 billion players, with growth shifting away from mature North American and Asia-Pacific markets toward mobile-first regions like Latin America and the Middle East & Africa.
- Developers are increasingly adopting programmatic, non-intrusive in-game advertising to monetize non-paying users, a strategy supported by platform holders like Sony and Microsoft to counter mobile privacy policy changes such as Apple’s IDFA.
Game On or Game Over: Level Up Your Gaming Strategy
The mobile gaming industry experienced sustained growth through the first three quarters of 2021, solidifying the gains observed during the pandemic as a new market baseline.
- Mobile gaming has established a new market baseline with 1 billion weekly downloads and 5 billion hours of gameplay, despite a slight decline in total time spent.
- Monetization efficiency has surged, evidenced by a 35 percent increase in weekly consumer spending compared to previous years, totaling 1.7 billion dollars.
- While hyper-casual titles lead in download volume, RPGs and strategy games remain the primary drivers of in-app revenue.
Fireside Chat: What the Mobile Space Looks Like as we Head into 2022
The mobile gaming industry is currently undergoing a period of rapid consolidation and structural evolution, driven by significant market growth, shifting privacy regulations, and advancements in adtech.
- The mobile gaming market is projected to reach $116 billion by 2024, fueled by an average daily consumption of 155 minutes per user.
- The industry is undergoing rapid consolidation and structural evolution as major players pursue mergers and acquisitions to scale operations and integrate monetization services.
- Monetization management has shifted from manual waterfall processes to automated, data-driven bidding, moving the focus of professionals toward product-level integration, A/B testing, and user segmentation.
FY2021 Presentation Material
CyberAgent achieved record-breaking financial performance in fiscal year 2021, characterized by consolidated sales of 666.4 billion yen and a more than threefold increase in operating profit to 104.3 billion yen.
- CyberAgent achieved record-breaking FY2021 performance with 666.4 billion yen in consolidated sales and a 104.3 billion yen operating profit, representing a more than threefold increase.
- The Game business was the primary profit driver, recording 68.6% year-over-year growth fueled by the commercial success of Uma Musume Pretty Derby.
- WINTICKET captured 25% of the Keirin online betting market and tripled its transaction volume, significantly contributing to reduced operating losses in the Media segment.
CTV's Recent Surge & How Gaming Fits in
Connected TV (CTV) is experiencing significant growth as a primary advertising channel, with global ad spend projected to rise from $8.11 billion in 2020 to $18.29 billion by 2024.
- Global advertising spend on Connected TV (CTV) is projected to more than double, rising from $8.11 billion in 2020 to $18.29 billion by 2024.
- Gaming has emerged as the fastest-growing content category within the CTV ecosystem, alongside traditional video-on-demand services.
- Between 85% and 90% of CTV viewers utilize mobile devices while watching, creating a dual-screening behavior that allows marketers to drive direct user acquisition through QR codes, vouchers, and push notifications.
Global Mobile Market Report 2021
The 2021 global mobile market analysis underscores a rapidly expanding ecosystem in which smartphone ubiquity, rising active-device counts, and the early rollout of 5G networks are driving unprecedented growth in mobile gaming.
- Mobile game spending is projected to grow from $90.7 billion in 2021 to $116.4 billion by 2024, representing an 11.2% compound annual growth rate.
- The top 20% of players, defined as those spending $25 or more per month, generate approximately 80% of total mobile gaming revenue.
- Smartphone penetration reached 3.9 billion users in 2021, marking a 6% year-over-year increase that continues to drive market expansion.
Global Cloud Gaming Report: The Infrastructure Edition 2021
This analysis provides a comprehensive overview of the cloud gaming sector in 2021, focusing on how network infrastructure and global economic conditions have accelerated industry adoption.
- The global cloud gaming market reached $1.6 billion in revenue and 23.7 million paying users in 2021, with projections estimating growth to over $6.5 billion and 60.7 million users by 2024.
- North America and Europe currently dominate the sector, accounting for 59% of total consumer spending.
- The global semiconductor shortage has acted as a catalyst for cloud gaming adoption by positioning streaming services as a viable alternative to scarce and expensive local hardware.