The Crew
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Documents about The Crew
Ubisoft General Shareholders' Meeting: September 30, 2026
The 2026 Annual General Meeting of Ubisoft shareholders, held in Paris on September 30, served to solidify corporate governance and affirm the company’s ongoing strategic direction.
- Ubisoft reported net bookings of €1.53 billion for the 2025-26 fiscal year.
- Shareholders approved all resolutions at the September 30, 2026, Annual General Meeting, including the authorization of new stock options to aid in talent retention.
- The company board underwent a leadership transition with the departure of directors Katherine Hays, Olfa Zorgati, and Lionel Bouchet.
Is the Stop Killing Games Campaign Destined to Fail?
The Stop Killing Games campaign, which emerged in 2024 following the discontinuation of Ubisoft’s The Crew, represents a growing consumer rights movement seeking to ensure that video games remain playable after official server support ends.
- The 'Stop Killing Games' campaign is gaining global momentum by challenging the industry practice of rendering online games unplayable after server shutdowns, forcing a public debate on the distinction between purchasing a game and licensing access to it.
- Industry policy experts argue that a blanket legislative solution is impractical due to the extreme diversity of game architectures, ranging from small indie projects to massive multiplayer titles with complex, interconnected third-party dependencies.
- Legal hurdles for mandated game preservation include complex intellectual property bundles, GDPR requirements, and potential liability risks if player-led server takeovers result in controversial or unsafe content.
Ubisoft to Close Winnipeg and Belgrade Studios: 380 Roles at Risk
Ubisoft is implementing a significant restructuring plan, resulting in the closure of its Winnipeg and Belgrade studios and the reduction of its global publishing team. These actions place 380 roles at risk.
- Ubisoft is closing its Winnipeg and Belgrade studios and restructuring its Barcelona team, putting a total of 380 roles at risk.
- The company is reducing its global publishing operations as part of a broader strategy to cut fixed costs by €500 million, aiming to lower them from $1.75 billion in March 2023 to $1.25 billion by March 2028.
- The Barcelona studio restructuring will narrow its focus exclusively to 'Tom Clancy’s Rainbow Six: Siege', though its separate mobile studio in the city remains unaffected.
Video Game Sales: Europe September 2024
Video game sales across Europe experienced a significant surge in September 2024, with total volume increasing by more than 20% compared to the same period in 2023.
- European video game sales volume rose by over 20% year-on-year in September 2024, reaching a total of 17.6 million units sold.
- Console hardware sales declined 18% year-on-year to 335,000 units, with Xbox hardware suffering a 58% drop while Nintendo Switch sales grew by 1.5%.
- EA Sports FC 25 topped the September charts, while Warhammer 40,000: Space Marine 2 emerged as a breakout hit on track to be the fastest-selling title in its franchise.
EA Sports FC 25, Space Marine 2, Astro Bot and PS5 Impress: September UK Monthly Charts
The UK video game market experienced a robust September, with 3.88 million console and PC games sold, representing an 8% increase compared to the same period in the previous year.
- The UK video game market grew 8% year-on-year in September, with 3.88 million console and PC games sold driven by six new top-ten releases.
- EA Sports FC 25 debuted at number one, despite a 4.6% decline in launch sales compared to its predecessor.
- Warhammer 40,000: Space Marine 2 became the second best-selling game of the month and the third best-selling new release of 2024 so far.
New Law Will Change How Digital Games Are Sold: California
California’s newly enacted legislation, AB 2426, mandates significant changes to how digital goods are marketed and sold within the state, effective January 1, 2025.
- Starting January 1, 2025, California law AB 2426 prohibits digital retailers from using terms like 'buy' or 'purchase' for digital goods unless they provide a clear, conspicuous warning that the consumer is acquiring a potentially revocable license rather than permanent ownership.
- The legislation applies to any digital game sold with digital rights management (DRM), effectively covering nearly all titles sold through major digital marketplaces like Valve, Xbox, and PlayStation.
- Retailers failing to comply with the new disclosure requirements face potential fines of $2,500 per non-compliant listing and sale, in addition to potential violations of California’s Unfair Competition Law.
No Rest for the Wicked Starts Big, as Manor Lords Looms
This analysis examines the performance of recent video game releases and provides market forecasts for upcoming titles across Steam, PlayStation, Xbox, and Nintendo Switch.
- Manor Lords is positioned as a major market event with over 311,000 followers on Steam.
- No Rest for the Wicked achieved a peak of 34,000 concurrent users on Steam, the highest paid launch of the previous month.
- Despite strong initial commercial scale, No Rest for the Wicked faced mixed reviews driven by technical performance issues and player dissatisfaction with core mechanics.
Ubisoft Decides to Invest Additional Development Time in Three Games
Ubisoft is extending development timelines for three upcoming titles to prioritize product quality and long-term engagement.
- Ubisoft has raised its fiscal 2017-18 non-IFRS operating margin guidance to a record 16.5%, up from the previous 15.9% projection.
- Development timelines for three titles are being extended to prioritize quality, including a one-month delay for Far Cry 5 to March 2018 and shifting The Crew 2 to the first half of fiscal 2018-19.
- One of three planned unannounced franchise games has been delayed to fiscal 2019-20, following the successful strategy of extending development time for Assassin’s Creed Origins.
Ubisoft Appoints New Leaders to Advance Its Creative Houses Operating Model
Ubisoft is advancing its organizational transformation by appointing new leadership to oversee its Creative Houses operating model.
- Ubisoft is restructuring its development teams into five distinct Creative Houses, each granted greater autonomy and accountability for specific brand portfolios.
- The new organizational model aims to streamline production by aligning studios based on shared player experiences and genre-specific expertise.
- Julien Bares, formerly of Tencent Games Global and 2K China, has been appointed General Manager of Creative Houses 3 and 5, overseeing live service titles like The Crew and For Honor, as well as casual and mobile brands like Just Dance.
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