Ubisoft Appoints New Leaders to Advance Its Creative Houses Operating Model

Ubisoft is advancing its organizational transformation by appointing new leadership to oversee its Creative Houses operating model. This structural shift organizes the company’s development teams into five distinct Creative Houses, each granted greater autonomy and accountability for the long-term growth and development of specific brand portfolios. The initiative aims to streamline production by aligning studios based on shared player experiences and genre-specific expertise.

Julien Bares has been appointed General Manager of Creative Houses 3 and 5, where he will oversee high-intensity live service titles such as The Crew and For Honor, as well as casual and mobile gaming brands like Just Dance and Hungry Shark. Bares brings over 25 years of industry experience, including previous roles at Tencent Games Global and 2K China, to manage these portfolios. Simultaneously, Thomas Andrén has been named General Manager of the Creative Network. In this role, he will lead a centralized group of expert studios tasked with providing cross-functional production support and technical expertise to the various Creative Houses.

These appointments reflect a strategic effort to balance decentralized creative ownership with centralized operational support. By leveraging the combined expertise of these new leaders, the company intends to foster innovation and improve delivery agility across its global studio network. This transition marks a significant milestone in the company’s ongoing efforts to refine its internal structure, optimize its development pipeline, and enhance the quality of its diverse gaming portfolio across console, mobile, and online platforms.