Splatoon
Game
22 documents in the library are about Splatoon, from writers such as Nintendo, Stream Hatchet and GamesIndustry.biz. Each has a summary and key insights with the page they come from.
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Key figures from the reports
Nintendo’s live-streaming strategy relies on a mix of casual-friendly hits like Animal Crossing: New Horizons (18.7 million hours) and competitive titles like Splatoon 3 (10 million hours) to maintain engagement during the current console transition.
Stream Hatchet, 2024 · Mario & Luigi: Brothership Jumps onto Live Streaming
Nintendo’s first-party software remains a primary revenue driver, accounting for 74% of total software sales, with Splatoon 3 selling 6.7 million units in its first month.
GameDiscoverCo, 2023 · How Blight: Survival Added Hundreds of Thousands of Steam Wishlists!
Market volatility is high, highlighted by a 68.5% drop in Splatoon 3 viewership following its initial launch period.
Niko Partners, 2023 · Peak Play: Trends in East Asian Videogame Streaming H1 2023, p. 6
Software performance remained resilient with a 1.6% increase in unit sales to 95.41 million, driven by the success of titles like Splatoon 3 and Nintendo Switch Sports.
Nintendo, 2022 · Nintendo Financial Results Explanatory Material: 2nd Quarter of Fiscal Year Ending March 2023, p. 12
Splatoon 3 continued to sell well, securing second place with an additional 170,000 copies sold in November, bringing its cumulative sales to over 3.4 million units.
GamesIndustry.biz, 2022 · Pokémon Scarlet and Violet Market Performance: Japan November 2022
Documents about Splatoon
Nintendo's New Splatoon Adventure: Feels Like the Kind of Third-Person Shooter That Used to Require a PlayStation
Nintendo’s latest releases, Rhythm Heaven Groove and Splatoon Raiders, are examined through a preview event in New York City.
- Nintendo's new game, Splatoon Raiders, launching July 23 for Switch 2, is described as a third-person shooter with gameplay rhythms and energy similar to Sony's Ratchet & Clank series, featuring tactical tanks, turrets, and an upgradable arsenal.
- Splatoon Raiders' narrative is driven by economic anxiety in Splatsville, where the city is in debt due to overspending, with the emergence of the Spirhalite Islands offering a chance for treasure and debt relief.
- Nintendo also previewed Rhythm Heaven Groove, a 'silly' music game releasing July 2 for Switch/Switch 2, which involves rhythmic button presses for activities like opening umbrellas, commanding a dog, and a multiplayer mode about eating cake.
Mario & Luigi: Brothership Jumps onto Live Streaming
This analysis examines the live-streaming performance of the Nintendo title Mario & Luigi: Brothership while contextualizing it within Nintendo’s broader market position as the current Switch console nears the end of its lifecycle.
- Nintendo’s fiscal Q2 2024 revenue fell 17% year-over-year to ¥276.7 billion as consumer anticipation for the successor to the Switch impacts current hardware and software sales.
- Mario & Luigi: Brothership generated 933,000 hours watched in its debut week, significantly trailing the performance of recent Nintendo RPG remakes like Super Mario RPG (3.9 million hours) and Paper Mario: The Thousand-Year Door (2.6 million hours).
- The viewership for Mario & Luigi: Brothership was heavily concentrated, with a single streamer, Batora324, accounting for 20.4% of the game's total debut week hours watched.
Zelda: Echoes of Wisdom and Switch Games on Live Streaming
The release of The Legend of Zelda: Echoes of Wisdom serves as a case study for the performance of Nintendo intellectual property on live-streaming platforms.
- The Legend of Zelda: Echoes of Wisdom generated 3.4 million hours watched and over 100,000 hours of airtime during its debut week, significantly outperforming the 2019 release of Link’s Awakening, which saw 2 million hours watched.
- The game's open-ended 'Echoes' puzzle system drove high engagement by encouraging unique player solutions, a feature that mirrors the successful live-streaming appeal of The Legend of Zelda: Tears of the Kingdom.
- Western viewership for the game was primarily driven by streamers alanzoka (194K hours), BarbarousKing (73K hours), and Ponce (61.5K hours), while Japanese viewership was led by NIJISANJI VTubers Hayama Marin and Yorumi Rena.
How Blight: Survival Added Hundreds of Thousands of Steam Wishlists!
The marketing success of Haenir Studio’s Blight: Survival serves as a primary case study for modern game discovery, demonstrating how high-quality gameplay reveals can exponentially increase consumer interest.
- Haenir Studio increased Blight: Survival's Steam wishlist ranking from #166 to #48 through a 190% growth driven by authentic gameplay reveals and viral social media campaigns.
- Nintendo Switch lifetime sales reached 114 million units, though the company lowered hardware forecasts by 2 million units due to ongoing semiconductor supply chain constraints.
- Nintendo’s first-party software remains a primary revenue driver, accounting for 74% of total software sales, with Splatoon 3 selling 6.7 million units in its first month.
Nintendo Direct Twitch Chat Discoveries
This analysis examines audience engagement during the February 2023 Nintendo Direct broadcast by evaluating Twitch chat sentiment and viewer interaction.
- The Nintendo Direct broadcast reached 1.6 million hours watched and peaked at over 2 million concurrent viewers across all platforms.
- Nintendo-owned channels accounted for two-thirds of total viewership, while user-generated content made up the remaining 32%.
- The Legend of Zelda: Tears of the Kingdom generated the highest audience engagement, recording over 400 mentions in Twitch chat during the broadcast.
Peak Play: Trends in East Asian Videogame Streaming H1 2023
The East Asian videogame livestreaming market is a mature and culturally distinct ecosystem where competitive esports serve as the primary engine for audience engagement.
- Competitive esports, specifically MOBA and Battle Royale titles, drive over 50% of total viewership in the East Asian streaming market.
- Honor of Kings remains the dominant force in China with 5.67 billion views, while VALORANT and Apex Legends lead in Japan and Korea with over 100 million hours watched each.
- Key Opinion Leaders and VTubers are significant market drivers, contributing up to 15% of total viewership for major titles and successfully revitalizing older games.
Nintendo Financial Results Explanatory Material: 2nd Quarter of Fiscal Year Ending March 2023
The financial results for the second quarter of the fiscal year ending March 2023 demonstrate a period of resilient growth for Nintendo, characterized by strong software performance and significant currency-driven gains, despite ongoing supply chain constraints.
- Nintendo reported a 34.1% increase in net profit to 230.4 billion yen and a 5.2% rise in net sales to 656.9 billion yen for the second quarter of the fiscal year ending March 2023.
- Profitability was significantly bolstered by 76.4 billion yen in foreign exchange gains resulting from the depreciation of the yen.
- Hardware unit sales declined by 19.2% to 6.68 million units due to semiconductor shortages, leading the company to lower its full-year Switch sales target by 2 million units to 19 million.
Pokémon Scarlet and Violet Market Performance: Japan November 2022
Pokémon Scarlet and Violet dominated the Japanese video game market in November 2022, securing its position as the month's top-selling title by a significant margin.
- Pokémon Scarlet and Violet sold an estimated 3.1 million boxed units in Japan during November 2022, making it the top-selling game and accounting for 73% of all boxed game sales in the country for the month.
- Pokémon Scarlet and Violet's launch sales in Japan significantly surpassed those of Pokémon: Arceus, which sold approximately 2.1 million units in its first month.
- Nintendo Switch consoles dominated hardware sales in Japan during November 2022, accounting for 93% of all physical copies sold, with the Switch OLED model representing over 50% of units and the Switch Lite seeing a boost to 13.6% of hardware sales.
US Video Game Market: September 2022
The United States video game market experienced a contraction in September 2022, with total consumer spending reaching $4.07 billion, a 4% decrease compared to the same period in the previous year.
- US consumer spending on games (software, hardware, accessories) in September 2022 decreased by 4% year-on-year, totaling $4.07 billion.
- Despite the overall decline, hardware sales saw a significant 19% increase in September 2022 compared to the previous year, primarily driven by PlayStation 5 sales.
- Software sales, including physical, digital, subscriptions, and DLC, dropped by 7% in September 2022 to $3.4 billion, with gains in non-mobile subscriptions offset by declines in other content segments.
Consolidated Results for the Three Months Ended June 30, 2022
Nintendo’s consolidated financial results for the three months ended June 30, 2022, reflect a period of mixed performance characterized by hardware supply constraints offset by strong digital growth and favorable foreign exchange gains.
- Nintendo reported a 4.7% decrease in net sales to 307.4 billion yen and a 15.1% drop in operating profit to 101.6 billion yen for the quarter ending June 30, 2022.
- Ordinary profit increased by 29.6% to 166.7 billion yen, primarily due to 51.7 billion yen in foreign exchange gains from the depreciation of the yen.
- Nintendo Switch hardware sales fell 22.9% to 3.43 million units due to semiconductor and component shortages, while software sales contracted 8.6% to 41.41 million units.
Financial Results Explanatory Material: Fiscal Year Ended March 2022
Nintendo experienced a period of stabilization during the fiscal year ended March 2022, characterized by a slight contraction in financial performance despite robust engagement metrics.
- Nintendo experienced a fiscal year-over-year decline for the period ending March 2022, with net sales dropping 3.6% to 1,695.3 billion yen and operating profit falling 7.5% to 592.7 billion yen.
- Hardware distribution was primarily constrained by semiconductor shortages and supply chain volatility, despite the Nintendo Switch ecosystem reaching a milestone of over 100 million annual playing users.
- Digital software sales reached a record high of 359.6 billion yen, representing 42.6% of total software revenue and highlighting a strategic shift toward higher-margin digital distribution.
AskGM #3: Can Splatoon + Brawl Stars = Mega Hit? | Action.Reaction Studio Indie Game Development
The development of a 3v3 mobile multiplayer title blending Brawl Stars-style combat with Splatoon-inspired territory control mechanics represents a high-stakes entry into the competitive PvP market.
- A four-person studio achieved a 40% Day-1 retention rate in beta testing across Finland, the UK, and Canada by blending Brawl Stars-style combat with Splatoon-inspired territory control.
- Independent teams should prioritize a single North Star metric, such as Day-7 retention, to guide feature development and prevent scope creep.
- The ICE (Impact, Confidence, and Ease) framework is essential for evaluating feature additions against limited development resources to ensure high-value outcomes.
Companies behind it
As the documents state it.