U.S. Gamer Segmentation 2024 Edition
This analysis of the 2024 U.S. video gaming market identifies a resilient landscape where 71% of the population, or approximately 236.4 million people, engage with games. While this reflects a slight decline from the 74% peak seen in 2020, it remains significantly higher than the 67% recorded in 2018. The study utilizes a survey of 5,100 active gamers aged two and older, conducted between May and June 2024, to categorize the audience into six distinct behavioral segments: Super Gamers, Console Warriors, Transitionals, Easy Accessors, Daily Dabblers, and Incidental Players.
A primary finding is that while the total player count has dipped slightly, engagement and monetization are increasing. Gamers now spend an average of 14.5 hours per week playing, an increase of 1.8 hours since 2022. Spending has also risen to an average of $56.20 over a six-month period. Mobile remains the most pervasive platform, used by 65% of the total population, while console gaming has seen the most significant growth in weekly time investment. Conversely, PC gaming saw a 4% decline in reach since 2022.
The market is shifting toward more dedicated segments. There has been a notable decrease in casual "Incidental Players" and "Daily Dabblers," with a corresponding migration toward "Super Gamers" and "Transitionals." Super Gamers represent the most valuable demographic, typically consisting of males aged 18 to 34 who play across multiple platforms and engage deeply with gaming culture, including streaming and esports. Although teens and young adults remain the most valuable segments in terms of time and spend, the report notes that player investment is rising across nearly all age groups despite the overall contraction in the total number of gamers.
