SnowRunner
GameBy Saber Interactive
25 documents in the library are about SnowRunner, from writers such as Pullup Entertainment, GameDiscoverCo and The Game Business. Each has a summary and key insights with the page they come from.
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Key figures from the reports
Back catalogue revenue reached a record €93.7 million, representing a 44.4% year-over-year increase driven by live operations for titles like SnowRunner, Insurgency: Sandstorm, and the Train Sim World franchise.
Pullup Entertainment, 2025 · Pullup Entertainment 2025/26 First-Half Revenue, p. 2
Back-catalog sales grew by 4.5% to €30.8 million, supported by the sustained performance of live titles including SnowRunner, Insurgency: Sandstorm, and Expeditions: A MudRunner Game.
Game World Observer, 2025 · PulluP Entertainment Q3 2024 Financial Results
Official UGC does not cannibalize sales; games with modding support see 105% higher median revenue per DLC, with SnowRunner players using mods being 2.4 times more likely to purchase official DLC.
GameDiscoverCo, 2025 · UGC Impact Study 2025, p. 5
Key title SnowRunner surpassed 1 million units sold, contributing to an organic growth rate of 74% for the quarter.
Embracer Group, 2020 · Embracer Group Q1 FY20/21 Interim Report, p. 11
The company's back catalogue was the primary growth driver, generating €58.4 million—a 91% increase—led by Warhammer 40,000: Space Marine 2, Train Sim World 5, and SnowRunner.
Pullup Entertainment, 2025 · Pullup Entertainment Q1 2025/26 Earnings Results, p. 2
On Steam
Steam estimates as of 9 Oct 2026. Revenue is premium revenue on Steam only: game sales, without DLC.
- Revenue to date
- $31.8M
- Units sold
- 1.7M
- Last 12 months
- $5.2M
- 312K units
- Price
- $29.99
- Positive reviews
- 90%
- of 57K reviews
- Peak players
- 11K
- at the same time
- Followers
- 153K
- Average playtime
- 62 h
| Year | Share of the best year | Revenue | Units |
|---|---|---|---|
| 2021 | $4.9M | 245K | |
| 2022 | $5.9M | 293K | |
| 2023 | $6.7M | 350K | |
| 2024 | $5.3M | 289K | |
| 2025 | $5.3M | 305K | |
| 2026 so far | $3.7M | 222K |
On Steam since May 17, 2021 · Developer Saber Interactive · Publisher Focus EntertainmentSteam store page
Documents about SnowRunner
“Some of the offers were actually offensive” – How Forza Horizon rival Clutch found its publisher
Maverick Games is positioning its debut title, Clutch, as a cinematic, story-driven racing experience designed to carve out a distinct niche rather than directly challenging established industry titans like Forza Horizon.
- Maverick Games secured a publishing partnership with Focus Entertainment for its debut title, Clutch, after an initial deal with Amazon Games was terminated due to shifting corporate priorities.
- The studio successfully retained full intellectual property rights following the Amazon Games split, allowing them to reject unfavorable offers and maintain creative control.
- Clutch is being developed as a cinematic, story-driven racing game set in the South of France, intentionally designed to occupy a niche distinct from major competitors like Forza Horizon.
Saber Interactive: We Can Just Do AAA Games Smarter
Saber Interactive maintains a competitive edge in the global video game industry by challenging the traditional, high-expenditure model of AAA development.
- Saber Interactive, with 3,500 employees, claims to have more licensed products in development than any other developer globally, including titles like Hellraiser, Hitman, Jurassic Park, John Wick, Avatar, and Warhammer 40,000: Space Marine 3.
- Saber Interactive attributes its ability to develop AAA games "smarter" to efficient cost management and a focus on quality, citing Space Marine 2 as an example of a huge AAA game developed more cost-effectively than others.
- The success of Warhammer 40,000: Space Marine 2 significantly boosted Saber Interactive's reputation, leading to increased interest from major license holders and enabling the company to be selective about projects, turning down more than it accepts.
Space Marine 2 developer: “We can just do AAA games smarter”
Saber Interactive, led by Chief Creative Officer Tim Willits, has established a successful business model centered on delivering high-quality, AAA-style experiences through disciplined scoping and operational efficiency.
- Saber Interactive maintains a workforce of 3,500 employees and achieves AAA-quality output by strictly avoiding over-scoping and prioritizing operational efficiency.
- The studio focuses on core gameplay loops, such as the swarm mechanics in World War Z, which helped the title reach over 30 million players.
- Saber utilizes a flexible, non-siloed internal culture that allows talent to move dynamically between projects to optimize resource allocation.
Pullup Entertainment 2025/26 Full-Year Earnings
Pullup Entertainment’s full-year earnings for the 2025/26 fiscal year, ending March 31, 2026, reflect a period of strategic transition and financial recalibration.
- Pullup Entertainment reported annual revenue of €281.4 million for the 2025/26 fiscal year, representing a 27.8% decrease compared to the previous year.
- The company achieved an adjusted EBIT of €12.6 million while recording a net loss of €12.9 million for the period ending March 31, 2026.
- Back catalogue sales reached a record €189 million, accounting for 67% of total annual revenue as the company shifts toward recurring income streams.
Annual Financial Report: 2025-2026
PULLUP Entertainment’s 2025-2026 fiscal year was defined by a strategic transition toward a federated holding company model, characterized by significant financial restructuring and a pivot toward long-term, recurring revenue.
- PULLUP Entertainment reported a net loss of €45.1 million for the 2025-2026 fiscal year, driven by a 28% revenue decline to €281.4 million and a €29.1 million impairment charge on Dotemu and other assets.
- The revenue contraction was primarily attributed to the lack of a major blockbuster release comparable to the previous year's Warhammer 40,000: Space Marine 2.
- The company achieved a record €189 million in back-catalogue performance, validating its strategic pivot toward live-service content and a diversified portfolio of AA and indie titles.
Pullup Entertainment 2025/26 First-Half Revenue
Pullup Entertainment reported revenue of €132.6 million for the first half of the 2025/26 fiscal year, marking the second-best performance in the company’s history.
- Pullup Entertainment reported H1 2025/26 revenue of €132.6 million, a 43.4% decline from the previous year due to the absence of a major launch comparable to Warhammer 40,000: Space Marine 2.
- Back catalogue revenue reached a record €93.7 million, representing a 44.4% year-over-year increase driven by live operations for titles like SnowRunner, Insurgency: Sandstorm, and the Train Sim World franchise.
- The Train Sim World franchise has officially surpassed €100 million in lifetime consumer spending, underscoring the success of the company's long-term revenue recurrence strategy.
Pullup Entertainment Q1 2025/26 Earnings Results
Pullup Entertainment reported record-breaking financial results for the first quarter of the 2025/26 fiscal year, ending June 30, 2025.
- Pullup Entertainment achieved record-breaking Q1 2025/26 revenue of €79.3 million, a 132% year-over-year increase that surpassed the previous 2020/21 record by 23%.
- The company's back catalogue was the primary growth driver, generating €58.4 million—a 91% increase—led by Warhammer 40,000: Space Marine 2, Train Sim World 5, and SnowRunner.
- New releases contributed €18.6 million to the quarterly total, driven by the launch of Roadcraft, which outperformed internal expectations to become one of the most successful launches in Focus Entertainment Publishing history.
How Over the Hill Quickly Offroaded to 200k Steam Wishlists
The primary focus is an analysis of the rapid wishlist growth for the upcoming title Over The Hill, which secured 200,000 Steam wishlists within one month of its January 2025 announcement.
- Over The Hill secured 200,000 Steam wishlists within one month of its January 2025 announcement, peaking at 30,000 additions in a single day.
- The game's growth strategy successfully bridged the gap between hardcore offroad simulation fans and a broader audience by prioritizing accessible, cooperative exploration over niche mechanics.
- YouTube is the primary discovery channel for 64% of gamers, with a specific preference for content from mid-sized channels (100k–1 million subscribers) such as guides and tutorials.
PulluP Entertainment Q3 2024 Financial Results
PulluP Entertainment’s financial results for the third quarter ending December 31, 2024, demonstrate significant growth, primarily fueled by the commercial success of Warhammer 40,000: Space Marine 2.
- PulluP Entertainment reported Q3 revenue of €100.8 million, representing a 132.7% year-over-year increase driven primarily by the success of Warhammer 40,000: Space Marine 2.
- Revenue from new game releases surged nearly 8x year-over-year, rising from €8.9 million to €68.5 million.
- Warhammer 40,000: Space Marine 2 reached 6 million unique players as of January 16, 2025, serving as the primary revenue driver for the company.
Pullup Entertainment Q3 2024/25 Revenue
Pullup Entertainment reported record-breaking financial results for the third quarter of the 2024/25 fiscal year, achieving revenue of €100.8 million.
- Pullup Entertainment reported Q3 2024/25 revenue of €100.8 million, a significant increase from €43.3 million in the same period last year.
- Total revenue for the first nine months of the fiscal year reached €335.1 million, representing a 161% year-over-year growth rate.
- Warhammer 40,000: Space Marine 2 served as a primary growth driver, surpassing 6 million unique players and achieving Platinum status on Steam.
Pullup Entertainment Reports 2024/25 Full-Year Revenue
Pullup Entertainment announced a full-year revenue of €390 million for FY 2024/25, representing a 108% increase over the prior year and a 101% rise compared with the previous record of €194 million in 2022/23.
- Pullup Entertainment reported record FY 2024/25 revenue of €390 million, a 108% increase year-on-year and a 101% rise over the previous 2022/23 record.
- New releases were the primary growth driver, generating €257.8 million—a four-fold increase—while the back-catalogue remained stable at €123.6 million, supported by titles like SnowRunner and Insurgency: Sandstorm.
- The company projects EBITA of €55–60 million for the fiscal year, approximately doubling its previous best result from 2022/23, while simultaneously reducing net debt.
UGC Impact Study 2025
The 2025 UGC Impact Study, conducted by GameDiscoverCo and commissioned by mod.io, analyzes the commercial and engagement benefits of integrating official user-generated content (UGC) support into video games.
- Games with official UGC support see a 31% revenue advantage over non-UGC titles after five years, growing from an 8% advantage in the first year.
- UGC support drives long-term player retention, resulting in 75% higher concurrent user counts after two years and 115% higher after five years on PC.
- Official UGC does not cannibalize sales; games with modding support see 105% higher median revenue per DLC, with SnowRunner players using mods being 2.4 times more likely to purchase official DLC.
Companies behind it
As the documents state it.