League of Legends
GameBy Riot Games · Released Oct 27, 2009
Documents about League of Legends
How Pride Was Celebrated on Mobile in 2022
The mobile gaming industry increasingly utilizes Pride Month as an opportunity to engage players through inclusive content, charitable initiatives, and corporate social responsibility.
- Mobile game developers are increasingly integrating Pride Month celebrations through a combination of in-game cosmetic events, character releases, and charitable donations.
- Zynga demonstrated a direct philanthropic approach by donating $50,000 to non-profit organizations supporting LGBTQIA+ issues during the 2022 Pride month.
- Wildlife Studios introduced 'Faye' as the first transgender character in Zooba: Zoo Battle Royale Games, donating 10% of the character's purchase proceeds to the Brazilian non-profit Casa Neon Cunha.
League of Legends: Wild Rift Tops $500 Million in Player Spending
The provided industry analysis examines two distinct segments of the mobile gaming market: the revenue performance of Riot Games’ mobile portfolio and the broader landscape of mobile game advertising monetization.
- League of Legends: Wild Rift has surpassed $500 million in cumulative player spending, driving Riot Games' total mobile portfolio revenue to $828 million over a 16-month period.
- China is the dominant market for Wild Rift, contributing 72.2% of its total revenue, followed by the United States and South Korea.
- Global mobile game advertising revenue exceeded $12 billion in 2025, as the share of games utilizing ad-based monetization rose from 45.1% in 2021 to 55.6% by May 2026.
Wild Rift: How to Adapt a MOBA for Mobile
League of Legends: Wild Rift serves as a case study for the challenges of adapting complex PC-based Massive Online Battle Arena (MOBA) titles for the mobile market.
- Wild Rift has struggled to scale in Western markets, with weekly revenue dropping from over $2M to approximately $200k, highlighting the difficulty of establishing MOBAs outside of Eastern regions.
- China drives 72% of Wild Rift’s lifetime revenue, generating $345M compared to $90M in Western markets despite the Western version having a 12-month head start.
- Riot Games adapted the MOBA experience for mobile by focusing on accessibility and convenience, specifically reducing session times to 15 minutes—a 50–62.5% reduction compared to the 30–40 minute PC sessions.
Tencent Q1 2022 Financial Results
Tencent’s financial results for the first quarter of 2022 reveal a period of stagnation, marking the company’s weakest performance since its initial public offering.
- Tencent reported its weakest financial performance since its IPO in Q1 2022, with revenue flat at $20.1 billion and net profit falling 34% year-over-year to $5.9 billion.
- The company’s market valuation contracted significantly, dropping from a $930 billion peak in early 2021 to $451 billion by the end of Q1 2022.
- Domestic gaming revenue declined 1% to $4.9 billion, driven by government-mandated restrictions that reduced playtime for minors by 88%.
Esports Viewership Results 2021
The global esports landscape in 2021 was defined by the overwhelming dominance of League of Legends, which solidified its position as the industry’s premier title.
- League of Legends remained the industry’s premier title in 2021, with its World Championship serving as the year's definitive viewership milestone.
- Mobile esports, led by titles such as Mobile Legends: Bang Bang and PUBG Mobile, emerged as primary drivers of audience expansion and began to rival the reach of legacy PC titles.
- Professional organizations including Team Liquid, DWG KIA, NAVI, and Team Spirit acted as the central conduits for audience retention and fan engagement during high-stakes tournaments.
Teamfight Tactics Is Making a Killing in China: How
The success of Teamfight Tactics in China, released locally as Battle of the Golden Spatula, serves as a case study in effective market localization and strategic publishing.
- Tencent successfully launched the Teamfight Tactics IP in China as 'Battle of the Golden Spatula,' immediately securing a top-3 position on the iOS top-grossing charts, a tier typically reserved for titles like Honor of Kings and PUBG Mobile.
- By branding the game as a domestic product rather than a foreign import, Tencent bypassed the multi-year licensing queue required for international titles, allowing for a significantly faster market entry.
- The game’s success is driven by a robust LiveOps strategy, including two concurrent Battle Passes and a high variety of permanent and limited-time game modes like 'Quick Mode,' 'Duo Mode,' and PVE boss challenges.
Mobile Game Market Review: November 2021
The global mobile gaming landscape in November 2021 was characterized by a strategic convergence of high-profile intellectual property collaborations, seasonal event cycles, and a deepening focus on social-driven engagement mechanics.
- Brawl Stars experienced a significant spike in downloads in November 2021, driven by a strategic sponsorship of MrBeast’s real-life recreation of the Netflix series 'Squid Game', which garnered 42 million views in a single day.
- Netflix’s 'Arcane' series served as a major driver for cross-promotional content in November, influencing events in 'League of Legends: Wild Rift' and 'Battle of the Golden Spatula', the latter of which featured a new Arcane-themed battle pass and hero badge collection system.
- PUBG: New State launched in November 2021 with a futuristic setting and improved traversal mechanics, reaching a peak rank of 62 in the top-grossing charts before settling closer to the top 200 position.
AppMagic: Most Downloaded and Highest-Grossing Mobile Games of October 2021
This analysis provides an overview of the global mobile gaming landscape for October 2021, focusing on download volume and revenue generation.
- In October 2021, the mobile gaming market saw a significant trend of games based on the 'Squid Game' series, with five out of eight new top downloaded titles leveraging the show's brand.
- Free Fire MAX by Garena was the most downloaded game overall and on Android in October, accumulating 41.5 million downloads, with 39.7 million on Android.
- The Chinese version of League of Legends: Wild Rift (英雄联盟手游) by Tencent was the most downloaded iOS game in October, with 6.8 million downloads, and also entered the top-grossing charts, earning $43.5 million.
Plus: Steam Post-Release Analysis Gets Hype'd
This analysis introduces a suite of proprietary data tools designed to track and predict the commercial performance of premium PC and console games, with a primary focus on the Steam platform.
- The 'Hype to Reality' (HTR) ratio, calculated by comparing pre-release engagement metrics against first-week review totals, provides a benchmark for identifying overperforming and underperforming titles.
- While the median HTR for major Steam releases is 0.16, breakout titles like Inscryption can significantly outperform market expectations with a ratio of 2.34.
- High-profile releases can experience a disconnect between scale and sentiment, as seen with Battlefield 2042, which maintained 100,000 concurrent players despite a 22% positive review score.
Why Pokémon Unite Must Succeed, Degraded Blockchains, and Fortnite Impostor Mode
This analysis examines the strategic outlook for the mobile game Pokémon Unite, the broader implications of industry trends, and the ethical debates surrounding game design replication.
- Tencent is positioned to ensure the success of Pokémon Unite as a strategic move to align with Chinese government mandates for family-friendly, non-violent gaming content.
- Pokémon Unite is expected to leverage Nintendo’s globally recognized IP to secure a strong market position, following a historical trend where Tencent uses major IP to drive global success.
- Honor of Kings, Tencent’s flagship mobile MOBA, remains the world's top-grossing game, with China accounting for approximately 96% of its $2.19 billion in net revenue over the past year.
Riot Games’ Mobile Revenue Crosses $100 Million
Riot Games has successfully expanded its footprint into the mobile gaming sector, with cumulative global revenue across its mobile portfolio surpassing $100 million.
- Riot Games has surpassed $100 million in total mobile revenue across its portfolio of titles including Teamfight Tactics, Legends of Runeterra, and League of Legends: Wild Rift.
- League of Legends: Wild Rift is the primary revenue driver, generating nearly $65 million in revenue and 46.3 million downloads since its October 2020 release.
- Teamfight Tactics has accumulated approximately $28 million in revenue with over 15 million lifetime downloads, while Legends of Runeterra has generated $16.2 million.
Riot Games Surpasses $100 Million in Revenue on Mobile
The mobile gaming industry has experienced significant shifts in monetization strategies and revenue performance, as evidenced by data from Sensor Tower.
- Riot Games surpassed $100 million in mobile revenue across three titles, with League of Legends: Wild Rift accounting for 60% of that total ($64.7 million) as of July 2021.
- In 2025, mobile game advertising revenue across 19 major markets exceeded $12 billion, with 2.4 trillion total ad impressions served.
- The share of mobile games utilizing ad monetization increased from 45.1% in July 2021 to 55.6% by May 2026, amid stagnation in in-app purchase (IAP) revenue.
Companies behind it
Riot Gamesdeveloper, publisher, owner316
Overwolfowner24
Tencent Holdingspublisher695- Riotowner319
- NAVERowner2
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