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Cover of GMTK Digest: June 2025
Article

GMTK Digest: June 2025

The June 2025 industry update provides a critical assessment of the launch of Mario Kart World, a flagship title released alongside the Nintendo Switch 2 console.

  • The June 2025 launch of Mario Kart World on the Nintendo Switch 2 demonstrates that integrating open-world mechanics into traditional arcade racing can significantly disrupt core gameplay pacing.
  • The game's Grand Prix mode suffers from the inclusion of empty, liminal spaces between tracks, which detracts from player engagement and the series' established closed-loop design.
  • Despite broader structural failures, the title successfully utilizes its expansive island map for a new survival-based knockout mode.
Game Maker's ToolkitJun 2025
Article

Why Timing Your Game's Demo Release Matters

Effective game demo strategy has shifted from a simple "try before you buy" tool to a critical, long-term discovery mechanism.

  • Demos should be treated as permanent, evolving marketing assets rather than one-time promotional tools to ensure sustained wishlist growth.
  • Releasing a demo three to four weeks before major events like Steam Next Fest allows developers to capture organic traffic and influencer attention before market saturation occurs.
  • Maintaining a 'live' demo with regular content updates can drive massive engagement, as demonstrated by Half Sword, which secured over one million downloads in one month and reached 1.1 million total wishlists.
GameDiscoverCoMay 2025
Cover of Best Layoffs of the Year
Article

Best Layoffs of the Year

The global video games industry is currently navigating a paradox of record-level performance alongside aggressive cost-cutting measures.

  • Approximately 8,000 gaming professionals were laid off in 2023 as firms prioritized short-term profitability and investor satisfaction.
  • Smaller, privately-held companies like Epic Games and Niantic have faced significant instability, with some shedding nearly 20 percent of their total workforces.
  • Corporate restructuring efforts, such as those at Embracer Group, have demonstrated that aggressive headcount reductions often lead to immediate share price increases.
SuperJoostNov 2023
Cover of 100 Thieves and Lexus Activate at Acura Grand Prix of Long Beach
Article

100 Thieves and Lexus Activate at Acura Grand Prix of Long Beach

The Los Angeles-based esports organization 100 Thieves and luxury automotive brand Lexus collaborated to execute a series of brand activations at the Acura Grand Prix of Long Beach, held from April 14–16, 2023.

  • Esports organization 100 Thieves and luxury automotive brand Lexus are activating a partnership at the Acura Grand Prix of Long Beach, held from April 14–16, 2023.
  • The 'Lexus Racing Experience' at the event will feature a 100 Thieves-wrapped Lexus RCF GT3 vehicle, a Gran Turismo 7 play area, a custom prize-dispensing vending machine, and talent meet-and-greets.
  • 100 Thieves and Lexus have maintained an official partnership since July 2021.
The Esports AdvocateApr 2023