Cookie Run
GameBy Devsisters · Released Apr 2, 2013
Documents about Cookie Run
Trump’s MAGA Games, NC’s $300m Spree, App Store, Metacore, Yahoo Games, Overwatch, More
This weekly roundup from the mobilegamer.biz newsletter, dated September 4, 2026, collects the week's mobile games business headlines in one email.
- Supercell is finalizing its acquisition of Metacore, the developer of Merge Mansion, following a period of significant restructuring that included approximately 160 job cuts and the closure of Metacore’s Swedish and German offices.
- Korean gaming company NC has invested $300 million across four studios and is actively seeking further acquisitions of established developers generating between $50 million and $100 million in revenue.
- Apple faces a £2 billion legal claim from UK app developers alleging that the company applied stricter App Tracking Transparency (ATT) rules to third-party developers than to its own advertising business, which has grown to $7.4 billion since the policy's implementation.
Big Unity Changes, Scopely Talks M&A, Epic, Arcade, Moonton, Data, Jobs and More
The March 27, 2026 edition of the mobilegamer.biz newsletter, which reaches over 12,000 subscribers, is a weekly roundup of mobile games business news.
- Unity plans to divest its mobile publishing arm, Supersonic, and close the Ironsource Ad Network less than four years after their $4.4 billion merger.
- Savvy is reportedly close to finalizing a $6 billion acquisition of Moonton, the developer of Mobile Legends: Bang Bang.
- Scopely's M&A boss, Rob Ricca, discussed the company's acquisition strategy, including potential future studio purchases and rumors about acquiring King.
Games and Numbers: March 12 - March 24, 2026
This bi-weekly roundup from GameDev Reports, covering March 12 to March 24, 2026, collects sales and audience milestones across PC, console, mobile, platforms, and events.
- Nintendo reduced its Switch 2 production target from 6 million to 4 million units for the current quarter following weaker-than-expected U.S. holiday sales.
- Resident Evil Requiem sold over 6 million copies in under a month, while the Silent Hill 2 remake reached 5 million users through sales and subscriptions.
- Crimson Desert generated $20 million in pre-order revenue and sold 3 million units within its first week of release.
2024 Mobile GameDev Awards
The 2024 Mobile GameDev Awards, presented by Liftoff, recognize excellence and innovation in live event design within the mobile gaming industry.
- PUBG Mobile (Tencent) won the Best Collaboration Event (Midcore) for its Dragon Ball Super integration, which introduced anime-themed characters, unique abilities, and specialized game modes.
- Stumble Guys (Scopely) secured the Best Collaboration Event (Casual) award by maintaining a consistent cadence of high-quality IP partnerships, including collaborations with MrBeast, Nerf, Monopoly, and SpongeBob.
- League of Legends: Wild Rift (Riot Games) earned the Best Social/Competitive Event (Midcore) award for its limited-time Arena mode, which utilized 2v2 PvP mechanics and randomized Champion pools.
Mobile Game Market Trends: South Korea
This analysis, based on Sensor Tower Store Intelligence data from January 1 to August 31, 2023, examines the South Korean mobile game market, focusing on the dominance and evolving subgenres of Role-Playing Games (RPGs).
- RPG games account for approximately 60% of mobile game revenue in South Korea, making it the leading country among major nations in this regard. Globally, RPGs are the highest-grossing mobile game genre, contributing 25.1% of total revenue from January 1 to August 31, 2023.
- While MMORPGs still dominate the South Korean mobile RPG market, their share decreased from 77% in 2019 to 69.5% in 2023. Conversely, Squad RPGs and Idle RPGs have shown significant growth.
- Squad RPGs increased their market share from 12.7% in 2019 to 17.7% in 2023, securing the second-highest share among RPG subgenres. Games like "Goddess of Victory: Nikke" and "Cookie Run: Kingdom" are key contributors.
IP Collaborations: Effect on Mobile Games Downloads and Revenue
IP collaborations represent a critical and increasingly prevalent strategy for mobile game developers seeking to enhance player engagement, drive downloads, and boost revenue.
- In-game collaboration events with well-known franchises can boost mobile game monetization through new content like event-exclusive cosmetic items and collectibles, and improve player retention.
- Successful collaborations require careful IP selection that aligns with the game's target demographic and gameplay mechanics, offering opportunities for new content or significant expansion.
- The 'Vikingard' x 'Vikings' TV series collaboration pushed 'Vikingard' into the US top-200 grossing spot and led to a 25% increase in downloads, with consistent daily revenues maintained post-event.
Analyst Bulletin: Mobile Game Market Review July 2022
July 2022 in mobile games was defined by returning summer events, major content updates to high-profile newcomers, and a strong music-and-collaboration theme across the US, China, and Japan, the three largest markets.
- Major mobile titles including PUBG Mobile, Genshin Impact, and Diablo Immortal leveraged high-profile content updates and collaborations in July 2022 to drive player engagement and revenue.
- Music-themed integrations became a dominant trend, highlighted by the BLACKPINK virtual concert in PUBG Mobile and the introduction of a BGM collection system in Puzzle & Dragons.
- Collaborations remained a primary event strategy, exemplified by Cookie Run: Kingdom’s 50-day Disney partnership and Langrisser’s limited-time event with the Gintama anime series.
The Best April Fools' Day 2022 Mobile Game Events
April Fools' Day 2022 gave mobile game developers a low-risk opportunity to experiment with playful events, new modes, and monetization, and this GameRefinery analysis from May 2022 surveys how a handful of major titles approached it.
- Cookie Run: Kingdom executed the most extensive event by introducing nearly 70 temporary character costumes, unlockable via a 14-day task-based system that included narrative sequences and light monetization through event bundles.
- Garena Free Fire utilized hybrid gameplay by integrating a 10-day farming and tycoon-style event into its 3D battle royale framework, alongside a simple login-based reward of a 'Deadly Baguette' knife skin.
- Brawl Stars implemented a 'Totally Normal Challenge' that featured quirky, non-standard gameplay mechanics, such as a tilting map and a burning ball that destroyed walls upon impact.
How Cookie Run Bakes Its Monster Revenue
Cookie Run: Kingdom, developed by Devsisters, offers a case study in how a casual-leaning card-battling RPG can succeed in both Asian and Western markets.
- Cookie Run: Kingdom has generated over $225 million in revenue from 22 million global downloads by successfully bridging Asian and Western mobile gaming markets.
- The game utilizes a hybrid model that combines card-battling RPG mechanics with casual Build and Harvest simulation to appeal to both core and casual demographics.
- A player-friendly gacha system featuring a 19.3% Epic character drop rate is used to drive high engagement and reduce monetization friction.
Play-To-Earn Is Nothing New: Mobile Games Have Been Doing It for Years
Real-world prizes in mobile games predate and parallel the current blockchain-driven play-to-earn trend, according to this April 2022 GameRefinery analysis by senior game analyst Kalle Heikkinen.
- Mobile games have long utilized real-life prizes to drive engagement, serving as a precursor to the current industry focus on blockchain-based play-to-earn models.
- Developers use real-world rewards—ranging from gift cards and consumer goods to luxury items—to add variety and incentivize player participation in events.
- FunPlus incentivized user acquisition in State of Survival by offering a Lamborghini Huracan to players who invited friends to the game.
Buffing the Mobile Game Brand With Music Videos
Mobile game publishers are increasingly investing in music videos as a marketing tool, and this April 2022 GameRefinery analysis by Japan-based chief game analyst Teemu Palomäki showcases examples to inspire brand expansion.
- Mobile game developers are increasingly using music videos as a marketing tool to deepen player engagement, build brand identity, and reach new audiences through highly shareable content.
- Supercell has released four original punk rock music videos for Brawl Stars, featuring lyrics that resonate with common player experiences and distributing the tracks on platforms like Spotify and Apple Music.
- Cookie Run: Kingdom localized its character-specific music video for Parfait Cookie into five languages, utilizing professional voice actors and established cover artists to broaden its international appeal.
Global Video Game Market Report 2027
The global video game market is projected to approach $300 billion by 2027, according to a ResearchAndMarkets.com forecast reported in April 2022, with mobile accounting for more than half of that total.
- The global video game market is projected to reach nearly $300 billion by 2027, growing from $180.3 billion in 2021 at a compound annual growth rate (CAGR) of 9.3%.
- Mobile gaming remains the primary driver of industry growth, expected to reach $153.5 billion by 2027 with an 11.5% CAGR, accounting for over half of total market revenue.
- Console gaming is forecast to grow at a 9.2% CAGR through 2027, while the PC games market is expected to see more modest growth at a 5.1% CAGR.