Clash of Clans Player Count, Revenue & Stats

Key insights

6 slides

Key number

Clash of Clans maintains a massive and stable player base.

The game averages 21.5 million monthly active users, with a peak of 105.9 million in December 2024.

98.9 million

Global Monthly Active Users (MAU) as of mid-2026.

Average MAU: 21.5 million
Peak MAU in December 2024: 105.9 million

Daily Habits

Players engage with Clash of Clans multiple times daily for short sessions.

Users log in an average of 4 times per day, with each session lasting approximately 13 minutes.

Like checking social media throughout the day, players engage frequently for brief periods.

High Frequency. Player behavior is characterized by high-frequency, short-duration sessions, with users logging in an average of 4 times per day for sessions lasting approximately 13 minutes.

Revenue Stream

Clash of Clans consistently generates significant monthly revenue.

Monthly earnings frequently exceed $25 million, with a peak of over $36 million in early 2024.

Top Earner. Supercell’s title remains a top-tier earner, with monthly revenue frequently exceeding $25 million and peaking at over $36 million in early 2024.

$5.9 billion

Lifetime revenue generated by Clash of Clans.

Monthly revenue frequently exceeds: $25 million
Peak monthly revenue in early 2024: $36 million

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Summary

Clash of Clans remains a dominant force in the mobile strategy genre, characterized by high player retention and consistent long-term revenue generation. As of mid-2026, the game maintains a global monthly active user (MAU) base of approximately 98.9 million, with daily active users (DAU) averaging 27.3 million. The title has achieved over 790 million lifetime downloads since its 2012 release, underscoring its status as an enduring, evergreen live-service product.

Financial performance remains robust, with the game having generated over $5.9 billion in lifetime revenue. Monthly earnings fluctuate based on seasonal content and live-ops events, typically ranging between $20 million and $37 million. The game demonstrates strong monetization efficiency, boasting an average revenue per daily active user (ARPDAU) of $0.25. This is supported by a core demographic primarily aged 18 to 34, with a global reach spanning the United States, Asia, and Europe.

The game’s engagement model relies on frequent, short-duration interactions, with players logging in an average of four times per day for sessions lasting approximately 13 minutes. This design encourages habitual play centered around resource management, base building, and competitive Clan Wars. Data for this analysis was sourced from AppMagic, covering performance metrics from January 2024 through June 2025. The findings highlight the game's ability to maintain a stable, high-volume player base through consistent updates and effective monetization strategies, even more than a decade after its initial launch.