Clash of Clans
Documents about Clash of Clans
Supercell’s SuperFest: A New Mobile Esports Event
SuperFest 2024, held in Helsinki, served as a consolidated esports showcase for Supercell’s three primary titles: Clash of Clans, Clash Royale, and Brawl Stars.
- Supercell’s inaugural SuperFest event, held November 1–3, 2024, generated 7.9 million hours watched with a peak concurrent viewership of nearly 1.1 million.
- Brawl Stars dominated the event's viewership, accounting for 91.3% of the total 7.9 million hours watched, while Clash Royale and Clash of Clans contributed only 5.5% and 3.2% respectively.
- Co-streaming was a critical driver of engagement, accounting for 56% of total event viewership and outperforming official broadcast channels.
How to Drive Up Your Revenues With Seasonal Events in 2024
Seasonal events have become a foundational element of modern LiveOps strategies, with over 90 percent of the top-grossing iOS mobile games utilizing them to sustain player engagement and maximize revenue.
- Over 90% of the top-grossing 100 iOS mobile games utilize seasonal events as a core component of their LiveOps strategy to drive revenue.
- Comprehensive seasonal updates, such as Whiteout Survival's Thanksgiving event, can yield significant performance spikes, including a 100% increase in downloads and a 50%+ boost in daily revenue.
- Developers with limited resources can effectively implement seasonal content through low-effort UI makeovers, such as adding holiday-themed elements to menus or app icons.
Supercell’s Biggest Year: Squad Busters and SuperFest 2024
Supercell’s recent performance in the mobile gaming and esports sectors highlights the company’s strategic focus on cross-platform engagement and community-driven growth.
- Brawl Stars is Supercell’s dominant live-streaming title, accounting for 69.5 million hours watched over the past 12 months, which represents 56% of the company's total viewership.
- Supercell is consolidating its esports presence by hosting SuperFest 2024 in Helsinki this November, featuring the world championship finals for Clash of Clans, Clash Royale, and Brawl Stars in a single venue.
- Squad Busters achieved 40 million pre-registrations and generated 839,000 hours watched during its full release week, followed by 2.6 million hours watched since launch.
TWIG #287 Trouble in Paradise: Squad Busters and Netflix Games
The mobile gaming industry is currently navigating a period of stagnation and strategic recalibration, characterized by flat inflation-adjusted spending and a shift in how companies manage growth and valuation.
- Mobile gaming is experiencing a period of stagnation with flat inflation-adjusted spending, forcing companies to pivot toward social network valuations to escape lower gaming-sector multiples.
- Voodoo’s acquisition of BeReal for $100–$120 million fell significantly below initial market expectations, illustrating the difficulty of achieving high-valuation exits in the current climate.
- Supercell’s Squad Busters is failing to convert high download volumes into sustainable long-term retention and monetization, highlighting a broader industry struggle with 'leaky bucket' user acquisition.
Squad Busters: Revenue and Metrics Analysis
Squad Busters, the first global release from Supercell since 2018, has demonstrated strong initial market performance.
- Squad Busters generated $10.6 million in total lifetime revenue as of its post-launch period, with $9.16 million earned during its first week following the May 29, 2024, global release.
- The game achieved 5 million downloads faster than any previous Supercell title, reaching approximately 30 million lifetime installs to date.
- The United States is the primary revenue driver at 37% of total earnings, while Google Play accounts for 71% of total downloads despite the Apple App Store generating 68% of revenue.
Supercell Struggle: Navigating Market Saturation in Mobile Gaming
This analysis examines the strategic challenges facing major mobile gaming entities, specifically focusing on Supercell’s recent performance and the broader implications for its parent company, Tencent.
- The mobile gaming market has reached a saturation point where traditional user acquisition is becoming prohibitively expensive due to identical playtime patterns across major global markets like the US and China.
- Supercell’s 65 percent revenue growth between November 2023 and June 2024 was driven by aggressive marketing rather than organic expansion.
- The launch of Supercell’s first new title in five years, Squad Busters, primarily cannibalized the existing player bases of Clash of Clans and Brawl Stars instead of attracting new audiences.
Snapdragon Pro Series Year 3 Roadmap
The ESL FACEIT Group, in partnership with Qualcomm Technologies, has unveiled the roadmap for Year 3 of the Snapdragon Pro Series, an international mobile esports circuit.
- ESL FACEIT Group and Qualcomm have announced a $4.4 million prize pool for Seasons 5 and 6 of the Snapdragon Pro Series, the largest in the circuit's history.
- The Year 3 circuit features seven mobile titles: Brawl Stars, Mobile Legends: Bang Bang (MLBB), Free Fire, Clash of Clans, Call of Duty Mobile, Battlegrounds Mobile India, and Asphalt 9 Legends.
- The Snapdragon Mobile Masters 2024 event is scheduled for April 12–14 in São Paulo, Brazil, featuring $200,000 prize pools for both Call of Duty Mobile and Free Fire.
Mobile Legends: Bang Bang Joins Snapdragon Pro Series
The ESL FACEIT Group and Qualcomm Technologies have entered a partnership with MOONTON Games to integrate the mobile multiplayer online battle arena title, Mobile Legends: Bang Bang (MLBB), into the 2024 Snapdragon Pro Series.
- MOONTON Games has partnered with ESL FACEIT Group to integrate Mobile Legends: Bang Bang (MLBB) into the Snapdragon Pro Series for the 2024 season.
- The partnership features a total prize pool of $780,000 USD for MLBB competitions throughout 2024.
- MLBB has been designated as a 'Mobile Masters' title for Year 3 of the Snapdragon Pro Series, offering up to $200,000 in prize money for top international competitors.
The Uncomfortably Comfortable Supercell Talk
Supercell is currently navigating a period of sustained financial decline, marking three consecutive years of reduced performance.
- Supercell has experienced three consecutive years of financial decline, with 2023 revenue falling 4.2% to €1.7 billion and EBITDA dropping 8.2% to €580 million.
- The company has fallen out of the top-10 mobile publisher rankings, having failed to release a new game since 2018.
- Supercell is shifting its organizational structure by treating new game teams as 'startup entrepreneurs' with strict budgets and mandatory, constant player testing.
Genshin Impact Becomes Fastest Mobile Game to Hit $5 Billion in Player Spending
Genshin Impact has achieved a significant financial milestone, becoming the fastest mobile game to reach $5 billion in lifetime player spending.
- Genshin Impact reached $5 billion in lifetime player spending in 40 months, making it the fastest mobile game to achieve this milestone.
- The game is one of only 13 mobile titles in history to surpass $5 billion in total revenue.
- China is the leading market for the game with $1.5 billion in iOS spending, followed by Japan at $1.06 billion and the United States at $903 million.
Can You Unlock More and Spend Less by Going Around the App Stores?
The rise of external web stores represents a strategic shift for mobile game publishers seeking to circumvent the 30% transaction fees imposed by major app storefronts.
- Mobile game publishers are increasingly using external web stores to bypass the 30% transaction fees charged by Apple and Google, with major titles like Clash of Clans, Game of Thrones: Conquest, and Star Wars: Galaxy of Heroes adopting the practice.
- To overcome the friction of external purchasing—such as account creation and re-entering payment details—publishers must offer tangible incentives, such as the 10% discount on in-game currency offered by Game of Thrones: Conquest.
- While Apple and Google prohibit in-app advertising of external payment methods, publishers can circumvent this by promoting external deals through off-platform channels like social media and traditional online advertising.
Mobile Game Market Review December 2023
The mobile gaming market in December 2023 was characterized by aggressive experimentation with cross-genre mechanics and high-profile intellectual property collaborations.
- Clash of Clans experienced a 350% daily revenue spike in the U.S. following the December 2023 release of Town Hall 16, new building-merging mechanics, and a hero equipment system.
- Mobile developers are increasingly adopting cross-genre mechanics, such as Royal Match integrating cooperative partner events and midcore titles like Diablo Immortal adding roguelite survival modes.
- Tencent’s new party royale title, DreamStar, emerged as a top-grossing competitor to Eggy Party in China by focusing on social hubs and user-generated content.