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League of Legends Championship of The Americas: 2025 Format and Teams
Riot Games has unveiled the structure and participating organizations for the 2025 League of Legends Championship of The Americas (LTA), a unified competitive ecosystem that replaces the previous LCS, LLA, and CBLoL leagues.
- Riot Games is consolidating the LCS, LLA, and CBLoL into the new League of Legends Championship of The Americas (LTA), split into North and South Conferences starting January 25, 2025.
- The LTA North Conference features eight teams, including six legacy LCS organizations (Cloud9, Dignitas, FlyQuest, Shopify Rebellion, Team Liquid Honda) and Lyon Gaming as the LATAM partner.
- The LTA South Conference includes seven partner teams: Fluxo, FURIA, LOUD, paiN Gaming, RED Canids, Vivo Keyd Stars, and Leviatán.
Esports World Cup: 120M Hours Watched
The Esports World Cup, held from July 3 to August 25, 2024, generated 120 million hours of watch time over its eight-week duration.
- The Esports World Cup (EWC) recorded 120 million hours watched over its eight-week competition period from July 3 to August 25, 2024.
- The EWC ranked as the fourth most-watched esports series of 2024, trailing the MLBB Professional League, LCK, and Valorant Champions Tour.
- League of Legends and Counter-Strike 2 accounted for more than 64% of the total 120 million hours watched.
Valve Shuts Down In-Game Advertisements Ahead of The International Copenhagen
Valve has announced the removal of all in-game advertisements and sponsorships for The International 2024, the premier Dota 2 tournament held in Copenhagen.
- Valve has banned all in-game advertisements, including team banners, base logos, and player name tags, for The International 2024 to minimize distractions.
- The policy change was implemented without advance warning to participating teams, drawing public criticism from organizations like Gaimin Gladiators.
- The removal of in-game inventory threatens the sponsorship value for professional teams, with industry insiders expressing concern that it will decrease future brand interest in Dota 2.
Esports World Cup Claims More Than 500M Total Viewers
The Esports World Cup Foundation reported significant engagement metrics following the conclusion of its inaugural eight-week tournament held in Riyadh, Saudi Arabia, from July 2 to August 24, 2024.
- The Esports World Cup in Riyadh, Saudi Arabia, reported over 500 million total viewers and 2 million in-person attendees during its eight-week run from July 2 to August 24, 2024.
- The event featured competition across 21 different games and generated over 250 million hours of total content consumption.
- The Esports World Cup Foundation awarded more than $60 million in total prize money, with $20 million allocated specifically to the Club Championship.
New Global Sport Conference: Speaker Line-up 2024
The Esports World Cup Foundation has announced the speaker lineup for the second annual New Global Sport Conference, scheduled for August 24–25, 2024, at the Four Seasons Hotel in Riyadh, Saudi Arabia.
- The 2024 New Global Sport Conference will take place over two days, featuring approximately 48 speakers from the esports, gaming, sports, entertainment, and finance sectors.
- The event coincides with the Esports Awards in Riyadh and is expected to provide updates on major Saudi-backed initiatives, including the Esports Olympic Games, the Qiddiya City Club Program, and the Esports World Cup Foundation Club Support Program.
- Confirmed participating organizations include major industry players such as the Saudi Esports Federation, Esports World Cup Foundation, ESL FACEIT Group, Savvy Games Group, Fnatic, T1, Gen.G, Team Liquid, and aXiomatic Gaming.
Honda Partners With Twitch Rivals
Honda has entered into a strategic partnership with Amazon-owned streaming platform Twitch to become the official automotive partner of the Twitch Rivals tournament series.
- Honda has become the official automotive partner of the Amazon-owned streaming platform Twitch Rivals, though the financial terms of the agreement were not disclosed.
- The partnership centers on promoting the 2025 Civic hybrid sedan through an interactive, multi-episode content series titled 'Chat’s Civic Mods' that allows the community to customize the vehicle in-stream.
- A crowdsourced, custom-designed 2025 Civic hybrid will be unveiled at TwitchCon in San Diego, scheduled for September 20–22, 2024, where it will be awarded to a member of the Twitch community.
Riot on Third-Party LoL Esports Events in 2025
Riot Games is adjusting its 2025 League of Legends global esports calendar to accommodate third-party tournament organizers.
- Riot Games will create a window in the 2025 League of Legends esports calendar in August, following the Mid-Season Invitational, to accommodate third-party events.
- While Riot has not confirmed participation in specific events, this scheduling adjustment provides space for teams to compete in third-party tournaments, such as the Saudi Arabian government-backed Esports World Cup.
- Riot maintains a hands-off organizational approach to third-party events but likely collects licensing fees for competitions run by outside entities.
G2 Esports Renews Partnership With Shikenso Analytics
G2 Esports has extended its partnership with the German analytics firm Shikenso Analytics through 2025.
- G2 Esports has extended its partnership with German analytics firm Shikenso Analytics through 2025.
- The partnership focuses on using Shikenso’s AI-driven technology to evaluate the effectiveness and exposure of G2 Esports' sponsorships across broadcast and social media channels.
- Financial terms of the contract renewal between G2 Esports and Shikenso Analytics were not disclosed.
Complexity Gaming Teams Up With Shikenso Analytics
North American esports organization Complexity Gaming has entered into a strategic partnership with the Germany-based firm Shikenso Analytics.
- Complexity Gaming has entered a partnership with German firm Shikenso Analytics to evaluate and improve the effectiveness of its sponsorship and marketing campaigns.
- Complexity will utilize Shikenso’s AI-driven tools to track and analyze brand performance across social media, video content, and live event streams.
- The financial terms and the duration of the agreement between Complexity Gaming and Shikenso Analytics were not disclosed.
Team Liquid Acquires STUN.GG
In May 2024, the international esports organization Team Liquid announced the acquisition of STUN.GG, a move designed to bolster its presence in the Southeast Asian market.
- Team Liquid has acquired the Southeast Asia-based esports organization STUN.GG, marking a significant expansion of its global operations into Indonesia and the Philippines.
- As part of the acquisition, STUN.GG’s properties AURA Esports and ECHO Esports will be rebranded to Team Liquid ID and Team Liquid PH, respectively.
- The deal provides Team Liquid with established rosters competing in Mobile Legends: Bang Bang (ML:BB) leagues, specifically MPL Indonesia and MPL Philippines.
30 Teams Selected for the Esports World Cup Club Support Program
The Esports World Cup Foundation has finalized the selection of 30 professional esports organizations for its inaugural Club Support Program.
- The Esports World Cup Foundation has selected 30 esports clubs for its Club Support Program, expanding the original allocation of 28 slots due to the high quality of over 150 applications.
- Selected organizations include major global entities such as 100 Thieves, Cloud9, FaZe Clan, Fnatic, G2 Esports, Gen.G, Team Liquid, T1, TSM, and Team Vitality.
- The program provides six-figure funding to help organizations enter new gaming titles, expand into international markets, and develop new content verticals to improve infrastructure.
Shikenso Analytics Partners With Team BDS
Shikenso Analytics, a Germany-based firm specializing in marketing and sponsorship analytics, has entered into a partnership with the Swiss esports organization Team BDS.
- Swiss esports organization Team BDS has partnered with Germany-based Shikenso Analytics to monitor and optimize its sponsorship and partnership performance.
- Team BDS will utilize Shikenso’s AI-driven data tools to track partner visibility and engagement across its streaming platforms and social media channels.
- The organization competes in multiple titles, including Rocket League, Rainbow Six Siege, EA FC 24, and League of Legends (LEC and LFL).