Shikenso Analytics Partners With Team BDS

Key insights

6 takeaways

01
Swiss esports organization Team BDS has partnered with Germany-based Shikenso Analytics to monitor and optimize its sponsorship and partnership performance.
02
Team BDS will utilize Shikenso’s AI-driven data tools to track partner visibility and engagement across its streaming platforms and social media channels.
03
The organization competes in multiple titles, including Rocket League, Rainbow Six Siege, EA FC 24, and League of Legends (LEC and LFL).
04
Team BDS maintains a diverse portfolio of partners, including brands such as Pringles, Logitech G, Intersport, Champion, and Doctors Without Borders.
05
Financial terms and the duration of the agreement between Shikenso Analytics and Team BDS were not disclosed.
06
Team BDS joins a growing client list for Shikenso that includes other major esports entities like Team Liquid, G2 Esports, Fnatic, and FURIA.

Summary

Shikenso Analytics, a Germany-based firm specializing in marketing and sponsorship analytics, has entered into a partnership with the Swiss esports organization Team BDS. The collaboration aims to enhance the organization’s commercial operations by utilizing data-driven insights to evaluate and optimize sponsorship performance across various digital channels.

Under the terms of the agreement, Team BDS will integrate Shikenso’s AI-powered tools to monitor and analyze partnership effectiveness across its streaming and social media platforms. While the financial details and the specific duration of the contract remain undisclosed, the move reflects a broader industry trend toward leveraging sophisticated analytics to demonstrate return on investment to sponsors.

Team BDS maintains a competitive presence in several major titles, including Rocket League, Rainbow Six Siege, EA FC 24, and League of Legends. The organization manages a diverse portfolio of partners, ranging from global brands like Pringles and Logitech G to regional entities and non-profit organizations. By adopting these analytical solutions, the organization seeks to refine its engagement strategies and maximize the value provided to its existing and future commercial partners.

This partnership adds Team BDS to an expanding roster of esports organizations and entities that utilize Shikenso’s technology, including Team Liquid, Fnatic, G2 Esports, and various other international teams. The move underscores the increasing importance of data transparency and performance measurement in the professional esports ecosystem.