DreamHack
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Documents about DreamHack
Shikenso Analytics Signs Partnership With ESL FACEIT Group
ESL FACEIT Group (EFG) and Germany-based analytics firm Shikenso Analytics have entered into a multi-year partnership to enhance the evaluation of brand performance across EFG’s global esports portfolio.
- ESL FACEIT Group (EFG) has signed a multi-year partnership with Germany-based Shikenso Analytics to evaluate the performance of its brand partnerships.
- Shikenso Analytics will provide EFG with holistic media valuation services and deploy its tracking technology across major events, including the Intel Extreme Masters, ESL Pro League, ESL One, DreamLeague, and the Overwatch Champions Series.
- The partnership aims to help EFG optimize the impact of its commercial deals and better understand the value created for partners across its global esports portfolio.
Street Fighter 6 Tournament Announced for the Hero Esports’ Asian Champions League
Hero Esports has officially confirmed that Street Fighter 6 will be a featured title at the upcoming Asian Champions League (ACL), scheduled for May 17–18, 2025, in Shanghai.
- Hero Esports will host a Street Fighter 6 tournament as part of the Asian Champions League (ACL) in Shanghai from May 17–18, 2025.
- The ACL Street Fighter 6 tournament features a $30,000 USD total prize pool and is open to all competitors with no entry requirements.
- The champion and runner-up of the ACL Street Fighter 6 event will secure direct qualification slots for the Esports World Cup in Riyadh, Saudi Arabia.
Hero Esports’ Asian Champions League to Feature $2M Total Prize Pool
Hero Esports, formerly known as VSPO, has announced that its upcoming Asian Champions League (ACL) will feature a total prize pool of 15 million RMB, equivalent to approximately $2.04 million USD.
- Hero Esports will host its multi-title Asian Champions League (ACL) at DreamHack Shanghai in May 2025, marking the first time the DreamHack event has been held in China.
- The ACL tournament features a total prize pool of $2.04 million USD (￥15M RMB).
- The competition will include six titles: Dota 2, Counter-Strike 2, Teamfight Tactics, CrossFire, Honor of Kings, and the Tencent-developed shooter Delta Force.
Sources: DreamHack Coming to Shanghai in May
DreamHack is scheduled to host its first-ever event in China this May at the National Exhibition and Convention Center in Shanghai.
- DreamHack will host its first-ever event in China this May at the National Exhibition and Convention Center (NECC) in Shanghai.
- The event will be operated by the Chinese esports company Hero Esports (formerly VSPO) on behalf of the ESL FACEIT Group.
- Hero Esports’ multi-title tournament, the Asian Champions League (ACL), will be integrated into the DreamHack event and feature Dota 2, Counter-Strike 2, and Honor of Kings.
Overwatch 2 Returns to China
Overwatch 2 is set to officially return to mainland China on February 19, 2025, following a collaborative agreement between Blizzard Entertainment and the NetEase-owned Thunder Fire Group.
- Overwatch 2 will officially return to mainland China on February 19, 2025, following a technical test period for the new server beginning January 8.
- Mainland China has been designated as the fourth independent region within the Overwatch Champions Series (OWCS) ecosystem, joining North America, Asia Pacific, and EMEA.
- The first on-site OWCS championship event will take place in April at the Hangzhou Esports Centre, featuring eight teams competing from all four global regions.
Esports Marketing Firm Hotdrop Enters Liquidation, Releases Staff
London-based esports marketing agency Hotdrop Ltd. has entered liquidation, resulting in the immediate termination of its entire staff.
- London-based esports marketing agency Hotdrop Ltd. has entered liquidation and laid off its entire staff as of late October 2024.
- The closure appears sudden, as the agency was actively managing client activations at DreamHack Atlanta and supporting an ESL FACEIT Group and DHL project in Malta as recently as September 2024.
- Hotdrop was founded in December 2019 by Heather Dower, who served as the company's CEO and majority shareholder.
NODWIN Gaming Taps Atin Suri to Lead Global Experiential Marketing Efforts
NODWIN Gaming has appointed Atin Suri as its new global head of experiential marketing to spearhead the company’s international expansion and enhance its youth-focused engagement strategies.
- NODWIN Gaming has appointed Atin Suri as its new global head of experiential marketing to lead the company's international expansion efforts.
- Suri will be responsible for developing global marketing strategies and managing white-label events and activations for the India-based tournament organizer.
- Suri is a long-time collaborator with NODWIN Gaming, having previously worked on major projects including Dew Arena, DreamHack India, ESL One, and various PUBG Mobile esports competitions.
Adam Apicella Joins ESL FACEIT Group as SVP of Esports: North America
Adam Apicella has been appointed as the Senior Vice President of Esports for North America at the ESL FACEIT Group (EFG), effective October 2024.
- Adam Apicella has been appointed as the Senior Vice President of Esports for North America at ESL FACEIT Group (EFG), effective October 3, 2024.
- Apicella previously served as the co-founder and president of Esports Engine, a company he departed following its acquisition by EFG in March 2023.
- The appointment reunites Apicella with EFG leadership, including Craig Levine, Niccolo Maisto, and Sebastian Weishaar, after more than 20 years of professional association.
Insights from Showcasing African Themed Games in Sweden
The showcase of the Nigerian-developed title Adventurers – Path to Greatness at Sweden’s DreamHack event serves as a case study for the potential of African-themed games in the global market.
- The game 'Adventurers – Path to Greatness' by Raven Illusion Studio and DOJ Gaminz was successfully showcased at DreamHack in Sweden, reaching a broad demographic and validating the potential for African-themed titles in international markets.
- Global audiences demonstrate a strong interest in authentic African cultural content, with international players expressing high demand for more games set in African landscapes and featuring local developers.
- The African music industry has seen massive international growth, with Nigerian artist streaming royalties on Spotify increasing by 2,500% between 2017 and 2023, driven largely by listeners in the U.S. and U.K.
OWCS World Finals Set for DreamHack Stockholm
Blizzard Entertainment and the ESL FACEIT Group (EFG) have announced that the inaugural Overwatch Champions Series (OWCS) World Finals will take place at DreamHack Stockholm in Sweden from November 22–24, 2024.
- The Overwatch Champions Series (OWCS) World Finals will take place at the inaugural DreamHack Stockholm from November 22–24, 2024, at Stockholmsmässan in Sweden.
- This event marks the first major in-person European tournament for Overwatch since the 2018 Overwatch World Cup qualifiers.
- Eight top-tier teams will compete in the tournament to determine the inaugural OWCS Champions.
ESL FACEIT Group Signs Multi-Year Deal With Esports World Cup
The ESL FACEIT Group (EFG) has entered into a multi-year partnership with the Esports World Cup Foundation to serve as the official operating partner for the Esports World Cup.
- ESL FACEIT Group (EFG) has signed a multi-year partnership to serve as the official operating partner for the Esports World Cup.
- Under the agreement, EFG will manage tournament operations and broadcast programming for the event starting in 2025.
- EFG is a subsidiary of Savvy Games Group, which is owned by the Saudi Arabian government’s Public Investment Fund, the same entity funding the non-profit Esports World Cup Foundation.
NODWIN Hires The Esports Club Co-Founder Ishaan Arya
NODWIN Gaming, a prominent South Asia-focused tournament organizer and gaming festival company, has appointed Ishaan Arya as its new Vice President of Sales and Partnerships.
- NODWIN Gaming has appointed Ishaan Arya, co-founder of The Esports Club (TEC), as its new Vice President of Sales & Partnerships.
- In his new role, Arya will oversee brand partnerships and initiatives for NODWIN’s key properties, including BGMS, DreamHack India, the NODWIN India Premiership, Valorant Challengers South Asia, and Comic Con India.
- Prior to this appointment, Arya served as the head of business development at The Esports Club and worked at the Bangalore-based marketing firm Basik Marketing.