Shikenso Analytics Signs Partnership With ESL FACEIT Group

Key insights

5 takeaways

01
ESL FACEIT Group (EFG) has signed a multi-year partnership with Germany-based Shikenso Analytics to evaluate the performance of its brand partnerships.
02
Shikenso Analytics will provide EFG with holistic media valuation services and deploy its tracking technology across major events, including the Intel Extreme Masters, ESL Pro League, ESL One, DreamLeague, and the Overwatch Champions Series.
03
The partnership aims to help EFG optimize the impact of its commercial deals and better understand the value created for partners across its global esports portfolio.
04
Financial terms of the multi-year agreement between EFG and Shikenso Analytics were not disclosed.
05
This deal adds EFG to a client roster at Shikenso that already includes major industry entities such as Team Liquid, G2 Esports, Fnatic, Ninjas in Pyjamas, and MOONTON.

Summary

ESL FACEIT Group (EFG) and Germany-based analytics firm Shikenso Analytics have entered into a multi-year partnership to enhance the evaluation of brand performance across EFG’s global esports portfolio. The collaboration aims to provide EFG with comprehensive media valuation services and data-driven insights, allowing the tournament organizer to better quantify the value generated for its commercial partners.

Under the agreement, Shikenso Analytics will deploy its proprietary tracking technology across EFG’s major competitive circuits. This includes high-profile events such as the Intel Extreme Masters, ESL Pro League, ESL One, DreamLeague, the Overwatch Champions Series, and DreamHack. By integrating these analytics tools, EFG intends to optimize its commercial planning and operations, ensuring that brand partnerships deliver measurable engagement and maximum media performance for stakeholders.

While the financial terms of the deal remain undisclosed, the partnership represents a strategic move by EFG to standardize its data reporting and strengthen its value proposition to sponsors. Shikenso Analytics continues to expand its footprint in the professional gaming sector, adding EFG to a client roster that already includes numerous prominent esports organizations, tournament operators, and global brands. This partnership underscores the growing industry emphasis on sophisticated data analytics to justify and refine sponsorship investments within the competitive gaming landscape.