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Market Analysis

Report10 pages

Winning on Google Discover: A Data-Driven Guide for Gaming Media

Google Discover now accounts for roughly 50% of Google traffic for gaming sites within the Raptive network, following a February 5, 2026 core update that shifted traffic away from traditional search.
Sites that prioritize high U.S. traffic concentration, deep session depth, and structured editorial content like guides and databases experience superior Discover performance and revenue stability.
Following the February 2026 update, 20% more gaming sites began receiving Discover feed impressions, with smaller publishers seeing notable traffic growth.

Market Analysis Marketing Advertising+2

RaptiveMar 2026

Report10 pages

Take Rates in China

Chinese Android app stores, dominated by manufacturers like Huawei, Oppo, and Vivo, typically charge a 50% commission on in-app purchases, significantly higher than Apple’s 30% rate.
Hardware manufacturers rely heavily on these high take rates for profitability; for example, Xiaomi reports a 64.7% gross profit margin on services compared to only 7.2% on hardware sales.
While iOS users account for only 25% of the Chinese gaming population, they generate approximately 40% of total mobile game revenue.

Monetization Market Analysis China

Niko PartnersFeb 2026

Report21 pages

Interview with Game Expert at Line Studio: Japan Market Insights

Japanese mobile gaming is shifting toward lighter genres, with puzzle, strategy, and simulation titles now accounting for approximately 30% of all downloads.
Cross-platform functionality is a critical market requirement, as 39% of Japanese gamers now actively play across two or more platforms, including mobile, console, and PC.
Korean 'sub-culture' titles like Blue Archive, Goddess of Victory: NIKKE, and Lineage W have successfully penetrated the market by combining moe-style character designs with high-polish visuals and short-session playability.

Market Analysis Player Demographics Monetization+1

KOCCA – Korea Creative Content Agency

Report31 pages

The Dual Frontier: A Retailer’s Framework for Agentic Commerce

Retailers must prioritize high-quality, structured catalog data, as insufficient data in an agentic environment causes total exclusion from a shopper's consideration set rather than just lower conversion rates.
A 32-point readiness diagnostic across four pillars—catalog, infrastructure, organizational capacity, and strategic urgency—determines the viability of agentic commerce, with scores of 26–32 indicating immediate readiness and 0–9 requiring foundational work.
Retailers should adopt a calibrated data-sharing strategy, categorizing signals into 'share freely,' 'share selectively,' and 'protect' to balance recommendation accuracy with the need to safeguard proprietary competitive advantages.

Market Analysis AI Monetization+2

InvestGameFeb 2026

Report5 pages

Nexon Releases Earnings for Fourth Quarter and Full-Year 2025

Nexon achieved record full-year 2025 revenue of ¥475.1 billion, a 6% year-over-year increase, with operating income holding steady at ¥124.0 billion.
The new title ARC Raiders was a major growth driver, selling over 14 million units within 15 weeks and reaching a peak of 960,000 concurrent users.
The 22-year-old MapleStory franchise reached record annual revenue with 43% year-over-year growth, helping to offset a 21% decline in the Dungeon&Fighter franchise.

Market Analysis Monetization Game Publishing+3

NEXON Co.Feb 2026

Report94 pages

The PC & Console Gaming Report 2025

The global PC and console market is projected to reach $92.7 billion by 2027, with the console segment expected to grow at a 7.0% CAGR driven by the Nintendo Switch 2 launch and Grand Theft Auto VI.
Player engagement is increasingly 'calcified,' as titles aged six years or older now account for over 60% of PC playtime and nearly 50% of console playtime.
Market competition for player attention has become a near zero-sum game, with a rising percentage of the audience now limiting their engagement to only one to three games per year.

Market Analysis Market Forecast PC+2

NewzooFeb 2026

Report18 pages

Vietnam Mobile Gaming 2025: The Next Billion-Dollar Frontier in Southeast Asia

Vietnam's mobile gaming market is projected to reach a billion-dollar valuation by 2025, supported by a 9.8% compound annual growth rate.
A 2025 regulatory crackdown resulted in the removal of 1,081 unlicensed titles, leading to a 13.7% decline in total downloads but fostering a more stable environment for compliant mid-core games.
Vietnam demonstrates strong monetization potential, with revenue per download exceeding that of the Philippines by at least 28%.

Market Analysis Market Forecast Player Demographics+4

InvestGameFeb 2026

Report25 pages

Let’s Play! 2024: The Esports Market in Southeast Asia

Southeast Asia is the world's largest esports market by reach at 75%, though regular viewership remains limited to 32% of the total audience.
Mobile gaming drives 55% of all esports consumption in the region, fueling a shift toward digital-first platforms like YouTube Gaming, Facebook Gaming, and local streaming services.
The audience is predominantly young, with 81% of viewers belonging to the Millennial or Gen Z generations, and features a 43% female viewership share.

Esports Market Analysis Southeast Asia+2

DeloitteFeb 2026

Report19 pages

Southeast Asia Gaming Consumer Economy

The Southeast Asian gaming population is projected to reach 367.8 million by 2025, with Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam accounting for 85% of the total regional gamer base.
Mobile gaming is the dominant market force, generating 70% of in-game revenue and achieving a 13.7% CAGR in consumer spending between 2018 and 2021, reaching a total of US$5.57 billion.
Monetization is heavily reliant on free-to-play models with in-app purchases, which account for 86% of total revenue, though hybrid and subscription models are increasingly utilized.

Market Analysis Player Demographics Player Behavior+2

Telekom MalaysiaFeb 2026

Report82 pages

Vietnam Gaming Outlook 2026: Building Sustainable Growth

Vietnam’s mobile gaming sector is shifting from an ad-driven model to hybrid-casual titles prioritizing in-app purchases (IAP) and subscriptions, following a 65% surge in local IAP growth in 2025.
While Vietnam led global Google Play downloads with 6.1 billion installs in 2024, the market generated only $430 million, highlighting the profitability ceiling of pure advertising models.
Localized pricing strategies, including purchasing power parity tiers and one-tap tokenized payments, can increase conversion rates by over 20% and reduce checkout abandonment by up to 30%.

Market Analysis Market Forecast Monetization+3

InvestGameFeb 2026

Report88 pages

Gaming and Esports in Vietnam: A New Arena for Brands

Vietnam has the world's highest adult gamer rate at 85%, with a demographic where 70% of the population is under 25 and one-third of citizens are engaged in esports.
Mobile gaming dominates the market, supported by high smartphone penetration and 4G coverage, with gamers typically spending 1–3 hours per session.
Influencer marketing is highly effective, as 51% of gamers trust key opinion leader (KOL) recommendations and 42% report purchasing products endorsed by them.

Market Analysis Esports Marketing+3

Decision LabFeb 2026

Report114 pages

Vietnam Innovation and Private Capital Report: 2025

Vietnam’s digital economy has reached a valuation of $36 billion, supported by a 6% annual real GDP growth rate.
Private capital investment in 2024 totaled $2.3 billion across 141 deals, with a notable rebound in early-stage venture capital during the second half of the year.
Resolution No. 57-NQ/TW mandates that by 2030–2045, digital and high-tech exports must account for 30–50% of GDP, with 2% of GDP allocated to R&D.

Market Analysis Investment Funding+1

Boston Consulting GroupFeb 2026

Report7 pages

Vietnam's Mobile Dev Opportunity

Vietnam has emerged as a major global mobile development hub with over 35,000 game programmers and more than 300 active local publishers.
In 2024, five Vietnamese studios ranked among the world’s top 25 publishers, generating 2.4 billion downloads and $133 million in revenue.
Since 2020, the sector has experienced significant growth, marked by a 67% increase in downloads and an 82% rise in earnings.

Market Analysis Game Development Game Publishing+2

NaavikFeb 2026

Report13 pages

Aream & Co. Gaming CEO Survey 2025

Industry sentiment for 2025 is largely stable or positive, with 98% of CEOs reporting that consumer spending will be either unchanged (49%) or more optimistic (49%).
M&A activity is expected to accelerate, with 71% of executives anticipating an increase in deal-making throughout 2025.
In-app purchases are the primary revenue driver, with 80% of respondents optimistic about growth compared to only 41% for in-app advertising.

Market Analysis Market Forecast Investment+4

Aream & CoFeb 2026

Report12 pages

Connecting Digital Investments and Real Estate: Malaysia’s Competitive Advantage

Malaysia has attracted RM 342.6 billion in approved digital investments, with 95 percent of these projects concentrated in the Klang Valley, Johor, and Penang.
The Klang Valley serves as the primary digital hub, accounting for approximately 75 percent of the nation's total digital foreign direct investment.
Digital-sector employment across these investment clusters generates a total value of RM 13.9 billion.

Investment Market Analysis Southeast Asia

Malaysia Digital Economy Corporation (MDEC)Feb 2026

Presentation24 pages

Financial Results Briefing FY2025

GungHo is executing a strategic pivot from the domestic Japanese mobile market to a global, multi-platform model, with overseas net sales projected to reach 66% of total revenue in FY2025, up from 11.4% in 2016.
Consolidated net sales and operating profit are in a four-year decline, with quarterly performance metrics dropping from a peak of over 16,000 to approximately 7,750.
The company is addressing the softening sales of legacy mobile titles and decreased revenue from its subsidiary Gravity by leveraging high-profile collaborations with brands like Sanrio and Digimon.

Market Analysis Game Development Japan

GungHo Online EntertainmentFeb 2026

Presentation53 pages

Q3 for the Fiscal Year Ending March 2026 Results Presentation

Sega Sammy projects a 13.0 billion yen net loss for the fiscal year ending March 2026, driven by 46.3 billion yen in impairment losses from the acquisitions of Rovio and Stakelogic.
The Pachislot and Pachinko division is the company's primary financial driver, significantly exceeding expectations through high-volume sales of titles like Smart Pachislot Tokyo Revengers.
Management has shifted from aggressive M&A to a consolidation strategy, marked by the suspension of large-scale acquisitions and the initiation of a 20.0 billion yen share buyback program.

Market Analysis Game Publishing Japan

Sega Sammy HoldingsFeb 2026

Presentation20 pages

Results Briefing Materials: Fiscal Year Ending March 2026, Third Quarter

Marvelous Inc. reported a 40.5% year-on-year increase in net sales to 29,121 million yen and a 28.6% rise in ordinary profit to 2,129 million yen for the first nine months of the fiscal year ending March 2026.
The Digital Contents segment saw a 69.2% revenue surge driven by the releases of 'Rune Factory: Guardians of Azuma', 'STORY OF SEASONS: Grand Bazaar', and 'DAEMON X MACHINA TITANIC SCION', which helped offset initial high development costs.
The Amusement business grew revenue by 25.1%, fueled by the sustained popularity of 'Pokémon FRIENDA' and the international expansion of 'Pokémon MEZASTAR'.

Market Analysis Game Publishing Japan

MarvelousJan 2026

Report128 pages

Key Insights and Data: 2023–2025

Global gaming revenue is projected to reach $197 billion in 2025, representing a 7.5% year-over-year increase driven primarily by mobile and PC segments.
Mobile gaming remains the dominant force in the industry, accounting for over 50% of global revenue and more than 80% of the total player base.
The mobile market is increasingly a winner-take-all environment, with the top 10 to 50 titles on Google Play and the Apple App Store capturing a growing share of total revenue.

Market Analysis Mobile Monetization+3

InvestGameJan 2026

Report9 pages

Mobile App User Trends: MENA Ramadan 2026

Overall mobile app engagement in the MENA region during Ramadan 2026 increased by 111% compared to the same period in 2025.
In-app purchase volume saw a significant surge, rising by 91% during the 30-day Ramadan period.
Social media interaction, measured by likes, shares, and comments, grew by 63% compared to the previous year.

Market Analysis Player Behavior Mobile+2

InvestGameJan 2026