LASEWMA Vietnam Mobile Gaming 2025 AIUS STARI The Next Billion-Dollar Frontier in Southeast Asia SONAE MES EGGY BAR T P

> **[Chart page]** This page contains visual data — view in PDF for the best experience. games 75.3 M 58.5 M 1,300M 1,194M 1,218M 1,268M 1,200M 1,146M 1,135M 1,140M Mobile Users Mobile Players 1,100M 82% 75.7 Mbps 1,000M 900M of midcore games are average 5G speed, 99% 800M imported from China coverage 2021 2022 2023 2024 2025 2026 (Prediction) x8.9 87.7 % DGross Revenue (excluding IAA) ata is estimated based on internal tools growth in QR code people aged 15+ have a Growth Rate (all platforms) have remained stable at 9.8% per year, making payments bank account Vietnam one of the fastest-growing gaming markets in the world.

games 1082 unlicensed games were removed, leading to a sharp drop in downloads. Total downloads have dropped sharply—who benefits? -13.7% Vietnam has entered its most decisive enforcement phase yet. Apple introduced a dedicated license field on the App S tore for direct Download YoY (2025) government verification. A total of 1081 games (mostly mid-core, hybrid casual) were removed, a 40% increase compared to 2024. 1081 38 game content licenses were revoked, along with 2 company licenses. The removal of unlicensed games has reshaped the market, creating opportunities for compliant titles, which contributed to the success of number of games removed many games in Vietnam in Q4 2025. Further measures are planned for 2026–2027.

Research Scope & Methodology games Focus: Mid-core Game Data Although in recent years Funtap Games has been expanding into global game development and publishing, with over 10 years of experience in the Vietnamese market, our data and insights into mid-core games remain our strongest area of expertise. Games Selected for Analysis We selected over 250 representative games with a sufficiently large number of downloads in Vietnam. The analysis is based on D1 and D7 retention, time spent, as well as the genres with the largest player bases and highest revenue. Why is this report meaningful? We observed that even the most reputable tools show significant discrepancies—sometimes higher, sometimes lower—in reported downloads and revenue for the Vietnamese market.

games Average Daily Time Spent (minutes) by Game Genre D1 > 50% D7 >20% This analysis focuses exclusively on mid-core 4X Strategy 74.73 mobile games with strong retention (D1 > 76.06 50% and D7 > 20%), aiming to identify MMORPG 18.41 108.09 playtime benchmarks by genre. Idle RPG 35.85 48.29 Key Takeaway Top-performing 4X strategy, MOBA, and Squad RPG 45.35 Battle Royale titles average around 75 46.88 74.34 minutes of daily player engagement. MOBA 74.33 MMORPG players are extremely picky 76.90 when choosing games. Battle Royale 75.10 Don't take up too much of the idle game 0 20 40 60 80 100 120 players' time (of course).

games Share of Downloads D7 < 10% D1 < 40% 30.6% 28.6% D1 > 50% 27.9% D7 > 20% 42.3% 40.7% 29.8% D1 40-50% D7 10-20% D1 D7