Aream & Co. Gaming CEO Survey 2025

The survey, conducted by Aream & Co., gauges executive optimism regarding consumer spending on gaming in 2025 across multiple channels and functional areas. Overall, 49% of respondents view spending as “more optimistic,” another 49% see it as unchanged, and only 2% are less optimistic. When broken down by platform, mobile spending is perceived as more optimistic (49%) while PC and console views are split between “more” (15–33%) and “about the same.” In-app purchases are viewed as more optimistic (80%) versus in-app advertising (41%).

Key challenges identified include content saturation and over-supply, with 33% citing these as concerns; marketing environment issues affect 49%, and macro conditions are a worry for 17%. Despite these, 54% anticipate more new games in 2025, and 37% expect higher average budgets. Marketing spend is expected to rise for 48%, while engineering and game development are seen as more optimistic (71% and 42%).

The survey also highlights a strong appetite for mergers and acquisitions, with 71% expecting more M&A activity. Advanced integration across multiple functions is viewed as more optimistic (49%) but limited implementation remains a concern.

The data derive from a global sample of gaming CEOs, reflecting perspectives across mobile, PC, console, and various functional departments. The findings suggest a cautiously optimistic outlook for 2025, tempered by supply-side pressures and marketing challenges.