Skip to main content
Game Industry
Library
Library
Search
Ask AI
News
Connect your AI
Browse
The Catch Up
Topics
Collections
Writers
Help
Subscribe
Game Industry
Library
Library
Search
Ask AI
Saved
Library
449 reports matching your filters
All Types
Reports
Articles
Presentations
Whitepapers
Financial
Legal
Other
Search
Mobile
Global
Market Analysis
User Acquisition
Monetization
Marketing
Advertising
Creative Ads
Japan
Player Behavior
In-Game Advertising
Retention
AI
Investment
PC
Market Forecast
Console
Player Demographics
Clear
Filters
1
Mobile
Recently added
Newest first
Oldest first
Title A–Z
Title Z–A
Report
34 pages
Casual Gaming Apps Report 2022
Mobile gaming maintains over 60% of the total industry market share despite experiencing its first year-over-year global spending decline in Q1 2022.
Android is significantly more cost-effective for user acquisition than iOS, with an average CPI of $0.75 compared to $2.27, while both platforms deliver comparable Day 30 ROAS.
Lifestyle games are the most lucrative segment for developers, yielding the highest returns despite carrying higher-than-average acquisition costs.
Market Analysis
Global
Mobile
+1
GameRefinery
Jan 2022
Report
61 pages
State of Mobile 2022 – Indonesia
Gaming remains the primary economic driver in Indonesia, accounting for 42% of all app downloads and 61% of total consumer expenditure, with titles like Mobile Legends: Bang Bang and Free Fire leading the market.
Indonesian mobile users averaged 5.4 hours of daily screen time in 2021, a 38% increase since 2019, totaling 7.31 billion downloads and $532 million in consumer spending.
The Food and Drink category experienced the most explosive growth, with session counts increasing by over 480% due to the rise of delivery services and quick-service restaurant brands.
Market Analysis
Player Behavior
Mobile
+1
data.ai
Jan 2022
Report
17 pages
The Hyper-Casual Benchmark Report: Q3 2022
Retention is the primary differentiator for success, with top-tier hyper-casual games significantly outperforming the median cohort as acquisition costs rise.
Median cost-per-install (CPI) reached record highs in Q4 2022, hitting $0.20 on Android and $0.42 on iOS.
iOS consistently outperforms Android in retention, with top-tier titles achieving 45% Day 1 retention on iOS compared to 38% on Android.
Market Analysis
Monetization
User Acquisition
+5
Tenjin
Jan 2022
Report
42 pages
The State of Mobile Game and App Markets: Global Report on App Marketing for H1 2022
App Store search accounted for 64.7% of all mobile app installs in H1 2022, cementing search visibility and ASO as the primary acquisition drivers.
The mobile ecosystem experienced a contraction in mature regions, evidenced by a 6.2% year-over-year decline in advertisers and a 27% drop in total creatives.
Tier-2/3 markets, specifically Hong Kong, Macau, and Taiwan, bucked the global trend with a 37% year-over-year increase in advertiser counts.
Market Analysis
Marketing
In-Game Advertising
+2
AdQuantum
Jan 2022
Report
67 pages
The State of Mobile Gaming: Market Trends and Top Titles in the U.S., Europe, and Asia 2022
The global mobile gaming market experienced its first revenue decline since 2019, contracting 6% year-over-year in early 2022.
Consumer spending in the U.S. and Japan saw double-digit drops, including a 22% decline on Google Play in the U.S., while emerging markets like Brazil and Vietnam gained significant share.
Europe bucked the global trend with an 18% revenue increase to $8.6 billion, fueled by growth in Turkey and Poland and the popularity of hyper-casual titles.
Market Analysis
Global
Mobile
Sensor Tower
Jan 2022
Report
12 pages
Modern Mobile Consumer 2022: App Monetization Report
Rewarded ads and in-app purchases (IAP) do not cannibalize each other, allowing for a hybrid monetization strategy that maximizes revenue without sacrificing user experience.
The percentage of users making occasional IAPs has grown significantly to approximately one-third of the total user base, up from 2-3% five years ago.
Free apps with IAP are the dominant model, accounting for 52% of all gaming app downloads.
Monetization
Market Analysis
Player Behavior
+2
ironSource
Jan 2022
Report
34 pages
Japan Mobile App Trends 2022
The Japanese mobile market saw a 19% surge in total installs between 2020 and 2022, with the gaming sector experiencing a dominant 52% growth rate.
Connected TV (CTV) is a critical emerging channel in Japan, projected to reach 23.2% user penetration and ¥58.8 billion in ad spend by 2024.
Simulation games have become highly efficient for developers, offering lower acquisition costs and superior return on ad spend compared to traditional puzzle games.
Market Analysis
Mobile
Japan
Adjust
Jan 2022
Report
48 pages
Market Outlook 2022
Global mobile-game revenue declined 7% year-over-year in Q1 2022, marking the first such contraction after a period of rapid expansion.
Quarterly mobile-game installs have plateaued at approximately 14 billion, with casual titles continuing to represent 80% of total downloads.
Mid-core games now drive 60% of total mobile-game earnings, despite the U.S. market accounting for only 4% of global MMORPG revenue.
Market Forecast
Global
Mobile
+1
Sensor Tower
Jan 2022
Report
75 pages
Data Digest Q2 2022
Global mobile app downloads declined 2.5% year-over-year to 35 billion in Q2 2022, while Google Play downloads reached 7 billion, a 26% year-over-year increase that remains 9.7% below pre-pandemic Q2 2019 levels.
Meta continues to dominate the global app market, securing over 550 million Google Play downloads compared to Google’s 320 million, with Instagram leading Meta’s growth in Asia at 22% of all its regional installs.
TikTok remains the top-ranked app globally, with India accounting for 70% of its total downloads during the quarter.
Market Analysis
Global
Mobile
+1
Sensor Tower
Jan 2022
Report
1 pages
Ad Monetization Insights for Mobile Game Developers 2022
Advertising accounts for 54% of total revenue across the mobile game markets surveyed in 2022.
Effective monetization requires integrating ad revenue, in-app purchase data, and cost metrics to accurately calculate ROI, ROAS, and LTV.
Key regional markets for mobile game monetization include Germany, Japan, South Korea, Canada, and Indonesia.
Monetization
Advertising
Global
+1
Tenjin
Jan 2022
Report
106 pages
Global White Paper on Mobile Advertising & Marketing Game
Mobile game advertising volume contracted by nearly 30% in 2022 to 15.8 million creatives, driven by a shift toward quality-focused marketing and the impact of Apple’s IDFA changes.
Video ads dominate the market, accounting for over 86% of all creatives, while casual and puzzle titles have displaced RPGs as the primary drivers of advertising spend.
Cost-per-mille (CPM) is highest for strategy games at $21.58, and iOS advertising remains 15% more expensive than Android equivalents.
Marketing
Advertising
Global
+2
Tencent
Jan 2022
Report
19 pages
State of Anime Gaming 2022
Anime-themed mobile games generated 20% of total global mobile game consumer spend in 2021 despite accounting for only 1% of total usage.
Japan remains the dominant market, representing 55% of global anime-game spend in 2021, though its market share has declined by nine percentage points since 2018.
Global downloads for anime-style games grew 50% between 2018 and 2021, with South Korea emerging as a top growth market showing a 170% increase in downloads and 85% increase in spend.
Market Analysis
Global
Mobile
+1
data.ai
Jan 2022
Report
61 pages
State of Mobile Indonesia 2022
Indonesia’s mobile market saw 7.31 billion app downloads and 532 million hours of gaming in 2021, with daily usage reaching 5.4 hours per user.
Gaming remains the dominant category, with 325 million downloads generating $1,000 per minute of engagement, led by titles like Higgs Domino, Free Fire, and Mobile Legends: Bang Bang.
Finance app adoption surged 82% year-over-year to 400 million downloads, with neobanks like Jenius recording a 12% increase in monthly active users.
Market Analysis
Mobile
Monetization
data.ai
Jan 2022
Report
62 pages
State of Mobile India 2022
India’s mobile market saw 26.7 billion app downloads in 2021, a 41% year-over-year increase, with Android users spending an average of 4.7 hours per day on apps.
Gaming revenue is driven by two distinct models: hyper-casual action and puzzle games generated over $5 billion globally, while strategy-based '4× March-battle' games captured nearly $10 billion.
Food and drink app engagement in India surged 33% year-over-year to 12.1 billion sessions in Q4 2021, fueled by the rapid adoption of hyper-fast grocery delivery models.
Market Analysis
Mobile
India
+1
Intel
Jan 2022
Report
16 pages
Strategy Genre Snapshot: October 2021
As of October 2021, the strategy genre accounts for 17% of total mobile revenue on the US iOS platform, with 4X titles occupying 20 of the top 25 grossing spots.
Genre-blending is the primary growth strategy, with developers integrating merge, match-3, and RPG mechanics to broaden appeal beyond traditional 4X gameplay.
State of Survival leads the 4X market following a year-long collaboration with The Walking Dead, while Supercell remains the primary outlier succeeding with non-4X titles like Clash of Clans.
Market Analysis
Strategy
Mobile
+1
Vungle
Oct 2021
Report
91 pages
Sports & Racing Games Report: Q3 2021
The sports and racing sectors saw a 40.2% year-over-year revenue increase to $2 billion between 2020 and early 2021.
Market power is highly concentrated among major publishers like Electronic Arts, Konami, Tencent, and Zynga, who are driving growth through strategic acquisitions such as Glu Mobile and Codemasters.
Realistic simulation titles consistently outperform arcade-style games in revenue, while arcade games continue to lead in total download volume.
Market Analysis
Global
Sports Games
+1
Sensor Tower
Sept 2021
Report
22 pages
Shooter Genre Snapshot: September 2021
The shooter genre on US iOS is highly concentrated, with the 'Big Three'—Garena Free Fire, Call of Duty: Mobile, and PUBG Mobile—collectively generating over 84% of total genre revenue.
Garena Free Fire experienced significant growth in 2021, doubling its iOS revenue and capturing approximately 30% of the market share to rival Call of Duty: Mobile for the top position as of Q2 2021.
The shooter genre accounts for roughly 6% of total US iOS revenue, currently ranking as the platform's 6th largest mobile genre.
Market Analysis
Shooter
Mobile
+1
GameRefinery
Sept 2021
Report
34 pages
Global Mobile Market Report 2021
Mobile game spending is projected to grow from $90.7 billion in 2021 to $116.4 billion by 2024, representing an 11.2% compound annual growth rate.
The top 20% of players, defined as those spending $25 or more per month, generate approximately 80% of total mobile gaming revenue.
Smartphone penetration reached 3.9 billion users in 2021, marking a 6% year-over-year increase that continues to drive market expansion.
Market Analysis
Market Forecast
Mobile
Newzoo
Sept 2021
Report
3 pages
India Market Update: September 2021
India is transitioning from a support-focused hub to a center for end-to-end creative development, evidenced by Sumo Digital expanding its Bangalore and Pune facilities.
Mobile Premier League achieved a $2.3 billion valuation following a $150 million Series E funding round, signaling significant investor confidence in the real-money and fantasy gaming segments.
Krafton’s Battlegrounds Mobile India has permanently banned over 1.52 million accounts to address cheating, highlighting the operational challenges of maintaining competitive integrity in high-growth free-to-play titles.
Market Analysis
Mobile
India
Newzoo
Sept 2021
Report
26 pages
Mobile Game Genre Report: Puzzle Games
The global mobile puzzle game market generated $6.9 billion in 2020, with the United States leading at $2.0 billion, followed by Japan at $1.2 billion and China at $0.9 billion.
Puzzle games account for 8% of total mobile game revenue and represent the most popular genre across the United States, United Kingdom, Japan, and South Korea.
Western markets favor casual experiences and in-app advertising (IAA), whereas Eastern markets demonstrate a higher propensity for in-app purchases (IAP) and complex mechanics like gacha systems.
Market Analysis
Monetization
Mobile
+3
Newzoo & Pangle
Aug 2021
Previous
1
…
17
18
19
…
23
Next
