Global mobile app downloads declined 2.5% year-over-year to 35 billion in Q2 2022, while Google Play downloads reached 7 billion, a 26% year-over-year increase that remains 9.7% below pre-pandemic Q2 2019 levels.
See it on page 4Meta continues to dominate the global app market, securing over 550 million Google Play downloads compared to Google’s 320 million, with Instagram leading Meta’s growth in Asia at 22% of all its regional installs.
See it on page 41TikTok remains the top-ranked app globally, with India accounting for 70% of its total downloads during the quarter.
See it on page 15India remains the largest Google Play market with 6 billion downloads, while Indonesia’s 8.5% quarter-over-quarter growth positions it to challenge Brazil’s 7.26 billion download volume.
See it on page 50Miniclip reached sixth place in worldwide game downloads with 472 million installs and $194 million in consumer spending, largely driven by its acquisition of Sybo and the Subway Surfers title.
See it on page 66U.S. consumer spending is shifting away from games toward non-game categories, evidenced by a travel app rebound to over 100 million downloads and a 70% surge in ticket-app installs compared to pre-pandemic levels.
See it on page 58Global mobile app activity in Q2 2022 showed a modest 2.5 % year‑over‑year decline in total downloads, falling to 35 billion worldwide. TikTok remained the undisputed leader on both Apple’s App Store and Google Play, while Meta’s suite of apps—Instagram, WhatsApp, Messenger—dominated the top‑10 rankings globally. In the United States consumer spending shifted away from games toward non‑game categories, and Meta’s share slipped to fourth place on Google Play. Europe and Asia mirrored TikTok’s dominance, yet regional leaders varied: Google Maps surged in Europe, and VooV Meeting experienced a 47 % jump amid China’s lockdowns.
On Google Play, Asia was the most dynamic market. Instagram captured 22 % of all Meta installs and outpaced Facebook, Snapchat, and WhatsApp. India accounted for 70 % of TikTok’s downloads, while Meesho and WhatsApp Business each exceeded 30 % of their regional installs. Meta’s overall Google Play installs in Asia grew 22 % YoY, whereas competitors showed mixed performance. Worldwide, Meta pulled more than 550 million downloads on Google Play—well ahead of Google’s 320 million—and expanded its lead over the rival.
Google Play downloads totaled 7 billion in Q2 2022, a 26 % YoY increase but still 9.7 % below pre‑pandemic Q2 2019 levels. India remained the largest market with 6 billion downloads, despite a ~10 % YoY decline, while Indonesia’s 8.5 % QoQ growth to 6 billion positioned it to potentially overtake Brazil’s 7.26 billion downloads. Other markets, including the U.S. and Mexico, saw modest changes, underscoring India’s continued dominance and Indonesia’s rapid expansion.
In gaming, Miniclip’s acquisition of Sybo and the inclusion of Subway Surfers propelled it to sixth place in worldwide mobile game downloads, achieving 472 million installs and $194 million in consumer spending, with a May spike. Travel‑app downloads rebounded to over 100 million in the U.S. and 28 million in the U.K., while ticket‑app installs surged, with the top five apps exceeding 10 million U.S. downloads—an increase of more than 70 % from pre‑pandemic levels—highlighting robust growth potential in both gaming and travel/event segments as consumer activity returns to pre‑COVID norms.
