Global mobile-game revenue declined 7% year-over-year in Q1 2022, marking the first such contraction after a period of rapid expansion.
See it on page 5Quarterly mobile-game installs have plateaued at approximately 14 billion, with casual titles continuing to represent 80% of total downloads.
See it on page 4Mid-core games now drive 60% of total mobile-game earnings, despite the U.S. market accounting for only 4% of global MMORPG revenue.
See it on page 7Card-battler titles are the fastest-growing sub-genre, with Japan and China accounting for 62% of global player spending in this category.
See it on page 24Yu-Gi-Oh! Master Duel achieved $80 million in revenue within five months, maintaining a daily revenue of $20 per player—double that of its nearest competitor.
See it on page 27Diablo Immortal generated $22 million in U.S. spending during H1 2022, significantly trailing the $225–$350 million earned by titles like Lineage M and Odin: Valhalla Rising in Asian markets over a similar period.
See it on page 34YouTube’s share of voice in iOS advertising spend grew from 8.2% to over 10% in Q2 2022, while Android advertising spend remains lower across all networks.
See it on page 15The analysis outlines a 2022 outlook for the global mobile‑gaming market, emphasizing that quarterly installs have plateaued at roughly 14 billion after a pandemic‑driven surge, with casual titles still accounting for about 80 % of downloads. Revenue dynamics have shifted: mid‑core games now generate 60 % of total earnings, while overall mobile‑game revenue fell 7 % year‑over‑year in Q1 2022, marking the first decline since the industry’s rapid expansion. The United States remains the largest spend market, yet Asia‑Pacific regions—especially Taiwan and Brazil—exhibit the fastest growth rates.
Advertising spend analysis reveals that role‑playing games dominate iOS channels, with YouTube capturing an 8.2 % share of voice and exceeding 10 % in Q2 2022; Android spend lags across all networks. Card‑battler titles emerge as the fastest‑growing sub‑genre, driven largely by Japan and China, which together account for 62 % of player spending. Yu‑Gi‑Oh! Master Duel leads launch revenue, reaching $80 million in five months and achieving a worldwide revenue per day of $20—twice that of its nearest competitor. MMORPGs hold the second‑largest spending position globally, with Diablo Immortal topping U.S. spend at $22 million in H1 2022 and maintaining a modest 10 % share of U.S. MMORPG installs.
In the United States, Diablo Immortal generated over $30 million in its first six weeks and captured 3.2 % of mid‑core revenue, yet U.S. players still lag behind Asian markets where Lineage M and Odin: Valhalla Rising amassed $225–$350 million in the same period. The report underscores that U.S. MMORPG revenue represents only about 4 % of the global total, highlighting the critical need for localized market strategies in future mobile RPG releases.
