Indonesia’s mobile market saw 7.31 billion app downloads and 532 million hours of gaming in 2021, with daily usage reaching 5.4 hours per user.
See it on page 2Gaming remains the dominant category, with 325 million downloads generating $1,000 per minute of engagement, led by titles like Higgs Domino, Free Fire, and Mobile Legends: Bang Bang.
See it on page 56Finance app adoption surged 82% year-over-year to 400 million downloads, with neobanks like Jenius recording a 12% increase in monthly active users.
See it on page 20Food-delivery app sessions in Indonesia grew 480% year-over-year to approximately six billion, with Grab Eats and Gojek maintaining market dominance through rapid delivery models.
See it on page 35Travel app downloads recovered to 1.95 billion in H2 2021, while sports app engagement in Indonesia increased by 90%, signaling a return to pre-pandemic lifestyle behaviors.
See it on page 37Global consumer spending in the 4x-march-battle strategy genre reached $10 billion, highlighting the high monetization potential of specific gaming sub-genres.
See it on page 17The Indonesian market is primarily influenced by Chinese publishers like ByteDance and Tencent, alongside US-based Meta, while local platforms Shopee and Lazada drive significant consumer spend.
See it on page 24Indonesia’s mobile ecosystem expanded rapidly in 2021, with users downloading 7.31 billion apps and spending 532 million hours gaming—a 33 % rise in downloads and a 38 % jump in playtime over two years. Daily mobile usage climbed to 5.4 hours per user, while gaming apps alone accounted for 325 million downloads and generated $1,000 per minute of waking‑hour engagement. The overall market grew 20 % YoY, driven largely by hyper‑casual titles and a surge in app‑store consumer spend.
Gaming remained the dominant category, with hyper‑casual action and puzzle games surpassing 5 B downloads worldwide in 2021. The most lucrative genre, 4×‑march‑battle strategy games, produced $10 B in consumer spend. Finance apps also experienced explosive growth; Indonesia’s finance‑app downloads rose 82 % YoY to 400 M, and neobanks such as Jenius saw a 12 % increase in monthly active users, indicating deeper penetration into underbanked populations.
Mobile video‑streaming and food‑delivery apps surged, driven by exclusive content and rapid delivery models. Netflix achieved over one million local downloads in more than 60 countries, while Indonesia’s food‑delivery sessions grew 480 % YoY to roughly six billion, with a ninefold increase in app usage. Grab Eats and Gojek dominated the market, underscoring the importance of localized programming and ultra‑fast delivery for capturing highly engaged consumers.
Travel, dating, and sports apps rebounded strongly after pandemic restrictions. Travel app downloads reached 1.95 billion in H2 2021, nearly pre‑pandemic levels, with Traveloka leading the market. Global dating spend hit $5 billion, driven by growth in the US, Japan, UK, and China. Sports app engagement rose 30 % worldwide, with Indonesian time‑spend up 90 %, reflecting a broader shift toward lifestyle, social, and health‑related mobile services as consumers return to pre‑pandemic behaviors.
The market was dominated by casual and social‑gaming titles such as Higgs Domino, Free Fire, and Mobile Legends: Bang Bang, which topped downloads, spend, and MAU charts. Leading publishers were primarily Chinese (ByteDance/TikTok, Tencent) and US‑based Meta/Facebook, while local brands like Shopee and Lazada drove spend. Overall, the data highlight a strong preference for free‑to‑play games and social media apps, with significant consumer spending concentrated in a handful of high‑profile titles.
